Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the...

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Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Transcript of Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the...

Page 1: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

COMMUNICATION

What does the public see when they hear us speaking about the DAV (Disabled American

Veterans)?

Page 2: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

COMMUNICATION REQUIREMENTS

Sender

Medium

Receiver

Feedback

Page 3: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

WHAT COMES TO MIND WHEN THE PUBLIC THINKS…

DISABLED

Page 4: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Page 5: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

WHAT COMES TO MIND WHEN THE PUBLIC THINKS…

VETERAN

Page 6: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Page 7: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

WHAT COMES TO MIND WHEN THE PUBLIC THINKS…

DISABLED VETERANS

Page 8: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Page 9: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Page 10: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

WHAT ONE GLARING THING WAS MISSING FROM EACH OF THE

SEARCHES CONDUCTED?

Page 11: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

EQUAL RESULTS FOR WOMEN VETERANS!

Page 12: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

DAV FULFILLING OUR PROMISE TO THE MEN AND WOMEN WHO SERVED

Exclusivity is out and

Inclusivity is taking the forefront…

Page 13: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

DAV IS CHANGING THE PUBLIC’S MINDSET

Not Disabled

Enabled through benefits, training and resourcefulness…

Page 14: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Page 15: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Page 16: Department of Alabama COMMUNICATION What does the public see when they hear us speaking about the DAV (Disabled American Veterans)?

Department of Alabama

Department of Alabama

Words to USE: Service men and women Veterans Heroes* Defenders of freedom Defenders of the

American Way of Life Injured heroes*

Words to AVOID: Members of the Armed

Forces, Military or Soldiers

Warriors Defenders of liberty, the

free world, or democracy Disabled

* Use with general public and prospective supporters, not veterans.

FROM THE LANGUAGE GUIDE