“…..with search, people are not being

interrupted with junk (stuff they are not

interested in right now). Instead, they

search when they are interested.”

“The result of Google and the

prevalence of search means that people

are far more forgiving of things that need

to be sought out, and less patient than

ever with selfish marketers that insist on

showing up in your face.”

Seth’s Take on Search

“People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.”

William Flaiz, Search Engine Watch, Aug 1, 2008

Source: Pew Internet & American Life Project

What we all do online

*Not online

As Much As 80% of all web

interactions begin with search

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

"which advertising media performs

strongly for your company"?

Datran Media

Website SEO PPC Campaigns

0

1,000’s

Keyword

Phrases

Targeted

Search Strategies

•80% to 95% of all clicks on a

page happen in the Organic

Results

“By far the most important piece of writing you’ll do on any given

page is your page title. Search engines consider your page title

to be very indicative of what can be found on the page.

SEO Expert: Steven Bradley

“Relevance means keeping to a topic, helping the search

engine understand what your site is about and, ideally, about

one thing in particular.”Vanessa Fox: Search Engine Land

• Titles

• Keywords

• Recent Content

• Lots of Content

• Links

• Relevance

Why Blogging works for SEO

Bariatric Surgery

www.compendiumblogware.com

Bariatric Surgery

What is Social Media? & WHY?

“People Buy From People” Zig Ziglar 1970

“The most successful sales

tactic in history is the

“Similar Situation.”Tom Hopkins 1972

“People want to affiliate with people who are like themselves”MicroTrends Author Mark Penn 2008

VS.

CEOSomeone Like Me

…….(The) most credible source of information about a company is

now “a person like me,” which has risen dramatically to surpass

doctors and academic experts for the first time7th Annual Edelman Trust Barometer

Business Blogging & Social Media

"It's clear that when it comes to traditional authority figures

– whether they're chief executives or heads of state –

people trust them less," says Mr. Edelman. "Employees are

the new credible source of information. We have data

that shows an employee blog is five times more

credible than a CEO blog – and I say this as a CEO

blogger."

2008 Annual Edelman Trust Barometer

Since program launch Nov. 07:

• 1:16 avg. read time• 1.5 pages per visit• 91% new visits• 21 posts per month on avg• 31 compended blogs, 1 user blog• $30,000/month YP advertising

• Google rankings for search phrases such as:• Small business bankruptcy Indiana• Bankruptcy services Indiana• Personal bankruptcy Indiana• Payday Loan debt help

Law Firm

Since program launch March 07:

• 1:46 avg. read time• 2.03 pages per visit• 91% new visits• 12 posts per month on avg.• 55 compended blogs, 4 user blogs

• Google rankings for search phrases such as: • Relocation worldwide• Corporate relocation management• Long distance reolocation• Corporate relocation consulting

Since program launch in April 07:

• 1:39 avg. read time• 3.07 pages per visit• 86% new visits• 23 compended blogs, 2 user blogs

• Google rankings for search phrases such as:• Fishers Home Builders• Indianapolis Townhomes• Indiana Custom Homes• Brownsburg Real Estate

Topic Driven Blogging

“This is excellent and highly relevant to our audience. Can you deliver the Tampa Bay case study?”

Contact Information:

Chris Baggott

CEO/Co-founder

Compendium Blogwarechris@compendiumblogware.com

Google – Chris Baggott