N e u ro n - Mes s ag i n g

U s i ng N e uromarketing t o I n crease C us tomer Res ponse a n d L ead G e nerati on Re s ul ts

Aventi Group

Founded in 2001 by blue chip company execs

Technology client services include:

Product Marketing

Market Strategy

Channel Development

Demand Generation

Domain knowledge in IT / technology sector

Network of 50+ executive consultants

A few clients…

Do YOU have Neuron-Messaging?

75% Increase

100% Increase

150% Increase

200% Increase

5

What is Neuron-Messaging?

Neuromarketing: hot new

scientific trend with some

key pieces missing.

Neuron-Messaging: proven

neuromarketing model with

all the pieces working.

Triune Brain

*The Triune Brain in Evolution by neuroscientist Paul D. MacLean

Neocortex

Logical Brain: responds to “facts & figures”

Limbic System

Emotional Brain: responds to “heart strings”

Reptilian Complex

Instinctual Brain: responds to “fight or flight”

Evolution of the forebrain that dictates all human behavior*

Logical Messaging

(Majority of technology messaging)

Neocortex

Logical Brain: responds to “facts & figures”

Emotional Messaging

(Mostly used in consumer messaging)

Limbic System

Emotional Brain: responds to “heart strings”

Instinctual Messaging

(Mostly used in consumer messaging)

Reptilian Complex

Instinctual Brain: responds to “fight or flight”

Instinctual

Logical

Emotional

Aristotle’s Persuasion Model You must appeal to all three brains to move a

customer all the way through the sales process

But not equally…

Neurons

NOR = Norepinephrine

These 3 neurotransmitters dictate

all human personality behaviors

Which message should be

emphasized? Low NOR = More Instinctual

Med NOR = More Emotional High NOR = More Logical

Neuron-Messaging

Logical Emotional Instinctual

Neocortex Limbic Reptilian

Hi NOR Med NOR Low NOR

Super-Ego Ego Id

Logos Pathos Ethos

Blending together the perfect

message and sales approach to get customers to say “yes”

What’s Your Neuron Profile?

Neuron-Messaging leverages professional personality

profiling to determine a customer’s norepinephrine level

Neuron Asset Creation

Message A

Message B

Message C

Current or new assets

Edited or created new

Basic Neuron Profiling

Message A Message B Message C

= = =

Depending upon which type of messaging customers respond to, and

which assets they download, we can determine their basic Neuron Profile

Advanced Neuron Profiling

Three reasons why customers reveal their

Neuron Profiles via surveys: 1. They’re curious about their profiles

2. They’ll receive personalized collateral 3. We use effective Neuron persuasion

Neuron Assets

Personalized assets can now

be delivered to customers based on their Neuron Profile

Brief introduction and “global” problem statement backed by research statistics

Detailed fact-based solution information

with “speeds & feeds”

Company accolades and awards

Brief Conclusion

Closing statement with “light” call to action

Asset Critique: Without Neuron

OR OR

Brief introduction and “global” problem statement backed by research statistics

Detailed fact-based solution information

with “speeds & feeds”

Company accolades and awards

Brief Conclusion

Closing statement with “light” call to action

Asset Critique: What’s Wrong?

Logical: won’t appeal to others

Complaints? Consequences? No Emotional or Instinctual

All about ME, not YOU

Asset Critique: With Neuron

Instinctual Neuron Profile

Instinctual Neuron

Messaging Cube

Instinctual Neuron Asset

Asset Critique: What’s Right?

Instinctual Neuron

Messaging Cube

Instinctual Neuron Asset Instinctual but appeals to others

Complaints & Consequences Adds Emotional & Logical

All about YOU, not ME Neuron-Messaging Personalized

Neuron Sales Enablement

CSO Insights Studies

Only 7.4% of sales tools

“exceed expectations”

Sales Question Matrix

Customized sales enablement

tools can now be delivered to sales & channel reps based on

a customer’s Neuron Profile

Why do YOU need Neuron-Messaging?

75% Increase

100% Increase

150% Increase

200% Increase

Neuron-Messaging Starter-Pack

Total Investment: $7,950

Here’s what you get: Half-day Neuron-Messaging workshop

Overview of cutting-edge neuromarketing

Neuron elevator pitches & customer personas

Neuron messaging templates and “houses”

aligned with proven sales methodologies

Neuron key words and messaging elements

designed to maximize SEO and trigger actions

Complete templates for Neuron presentations,

brochures, web pages, banner ads, etc.

Proven tactics to determine Neuron Profiles

Creation of one web / mobile-app survey to

determine an Advanced Neuron Profile

Creation of one Neuron PowerPoint (12 slides)

Neuron story-flow techniques, templates and

tactics to turn assets into “best sellers”

Three hours of Neuron-Messaging coaching

and critiquing

Neuron Lead Generation Campaign

Total Investment: $24,950

Here’s what you get: GUARANTEED 40 Qualified Opportunities

Complete Neuron-Messaging Starter-Pack*

Email & Telemarketing lead gen program

Creation of 3 Neuron-Messaging emails

Email blast setup, execution & management

Setup, training, management of telemarketers

Comprehensive telemarketing campaign

Web-based appointment calendaring system

Full Neuron prospect pre-qualification

Pre-appointment prospect Scorecard for reps

Neuron sales enablement call prep document

Detailed lead gen campaign metrics reporting

Six hours of Neuron Lead Generation

campaign coaching and critiquing

*$7,950 value

Testimonials

“Aventi Group’s workshops are a must for any technology company.

What you’ll learn in one day could transform your messaging, channels, promotions, and sales enablement.”

–Don Metzger, CEO, Next Input, Inc.

“I heard about this Neuron-Messaging thing but I didn’t bother to check it

out. Our competitors embraced it and are now eating our lunch.” –YOU

“I heard about this Neuron-Messaging thing and decided I should at least

explore the benefits. I’m glad I did. Our email open and click-through rates doubled and our pipelines tripled.” –YOU

“Aventi Group’s workshops are a must for any technology company.

What you’ll learn in one day could transform your messaging, channels, promotions, and sales enablement.”

–Don Metzger, CEO, Next Input, Inc.

“Aventi Group led one of the best workshops I’ve ever attended. Their

executives were knowledgeable, entertaining, and inspiring. The templates, examples and processes we received were outstanding.”

–William Gouveia, Marketing Director, Booz Allen Hamilton

Contact Information

“Aventi jumped right in to the fray as the

lead product marketer and began helping to drive everything from our overall

strategy to communications to marketing execution. The Aventi consultant has been

a valuable member of our Symantec marketing team and I would highly

recommend them.”

— Steve Cullen, Senior Vice President of Marketing, Symantec Corporation

Contact info@aventigroup.com today for more information on how Aventi

Group can help you increase sales, lower costs, and improve results.