Post on 25-May-2020
Analytics® Data SheetsData Sheet Spaces and ReportsMobileMobile Website
Moible App
– Android
– iOS
– Windows Phone
– Blackberry
Data Sheet
Webtrends® Data Sheet © 2015 Webtrends, Inc.
DataSheet
Mobile Measurement with Webtrends AnalyticsMobile Website Spaces
Webtrends offers real-time campaign reporting, easily accessible with intuitive dashboards and data visualizations.
Reporting can be customized with unlimited correlations of data, including independent or combined behavioral data from mobile-optimized websites and mobile apps. Marketers can also view a cross channel summary of consumer digital behavior on apps, social, SMS, QR codes and more.
Mobile Website Space: Key Metrics
1. Real-Time Social Metrics
2. Heatmaps
3. Visits
4. Next Pages
5. Traffic Sources
6. Countries
2 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Mobile Website: Space Reports
Campaign Conversion Page Identification • •
Campaign IDs • • • •Campaign Landing Page Identification • •
VISIT
S
PAGE V
IEW
S
AVG V
ISIT
DURATIO
N
CLICKTHRO
UGHS
Campaign Reports
• • • • • • •
PAGE V
IEW
S
VISIT
S
VIEW
S PER V
ISIT
AVG V
ISIT
ORS P
ER DAY
NEW V
ISIT
ORS
BOUNCE R
ATE
AVG T
IME O
N SIT
E
Space Dashboard
Categories: Drilldown • • • • • • •
Entry Pages: Countries •File Types •On-Site Searches • • • • • • •On-Site Searches: Not Found •Outbound Links • •Pages: Exits •Pages: Next •Pages: Previous •Site Pages • • • • • • •
VISIT
S
PAGE V
IEW
S
VIEW
S PER V
ISIT
AVG V
ISIT
DURATIO
N (MIN
)
BOUNCE R
ATE
SING
LE PAG
E VIS
ITS
ENTRY PAG
E VIS
ITS
EXIT P
AGE V
ISIT
S
AVG V
IEW
TIM
E
SUCCESSFUL S
EARCHES
NOT F
OUND
KBYTES TRANSFE
RRED
FOUND
COUNT
OUTBO
UND LIN
KS
Content
3 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Mobile Website: Space Reports
Domains: Organizations • • • • • • •
Geo: Cities • • • • • • •
Geo: Countries • • • • • • •
Geo: DMAs • • • • • • •
Geo: Drilldown • • • • • • •
Geo: GMT Offsets • • • • • • •
Geo: Languages • • • • • • •
Geo: Regions • • • • • • •
Key Metrics • • • • • • • • • • •
Time: Daily Server Activity • •
Time: Hourly Server Activity • •
Time: Hourly Browsing Activity • • •
Visitors: New + Returning • • • • • • •
Visits: Depth •
Visits: Duration • • • • • •
Visits: Frequency •
VISIT
S
PAGE V
IEW
S
VIEW
S PER V
ISIT
AVG V
ISIT
DURATIO
N
AVG V
ISIT
DURATIO
N (MIN
)
BOUNCE R
ATE
ENTRY PAG
E VIS
ITS
SING
LE PAG
E VIE
W V
ISIT
S
DAILY V
ISIT
ORS
VISIT
ORS
ACTIVE V
ISIT
S
WEEKLY
VIS
ITO
RS
BOUNCE R
ATE
MO
NTHLY V
ISIT
ORS
QUARTERLY
VIS
ITO
RS
CLICKTHRO
UGHS
YEARLY V
ISIT
ORS
PEOPLE
Referrers: Entry Pages + Names •
Referrers: Names • • • • • •Referrers: Pages (Initial) • • • • • •Search Engines • • • • • •Search Engines: Entry Pages • • • • • •Search Engines: Keywords • • • • • •Search Engines: Organic • • • • • •Search Engines: Paid • • • • • •Search Engines: Phrases • • • • • •Search Keywords • • • • • •Search Phrases • • • • • •Search Phrases: Entry Pages • • • • • •Search Phrases: Organic • • • • • •Search Phrases: Paid • • • • • •Traffic Sources • • • • • •Traffic Sources: Entry Pages • • • • • •
VISIT
S
PAGE V
IEW
S
AVG V
ISIT
DURATIO
N (MIN
)
BOUNCE R
ATE
SING
LE PAG
E VIS
ITS
ENTRY PAG
E VIS
ITS
TRAFFIC
4 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Mobile Website: Space Reports
Onsite Ads: Clickthroughs • •
Onsite Ads: CTR • •
Onsite Ads: Impressions • •
Social Actions: Content • • • • • • •
HITS
AD VIE
W V
ISIT
S
VISIT
S
AD CLIC
K VIS
ITS
PAGE V
IEW
S
ON-S
ITE A
D IMPRESSIO
NS
VIEW
S PER V
ISIT
ON-S
ITE A
D CLIC
KTHROUG
HS
ACTION C
OUNT
CLICKTHRO
UGHS
AVG V
ISIT
DURATIO
N
AVG V
IEW
TIM
E
TOTAL V
ISIT
DURATIO
N
EVENTS
Browsers: 3rd Party Cookies • • • • • •
Browsers: JavaScript Versions • • • • • •
Browsers: Resolutions • • • • • •
Browsers: Versions • • • • • •
Mobile: Browsers + OS • • • • • •
Mobile: Device Types • • • • • • • •
Mobile: Devices + Browsers • • • • • •
Mobile: Devices + OS • • • • • •
Mobile: OS + Devices • • • • • • • •Mobile: OS Versions • • • • • • • •
Network Types • • • • • •
OS • • • • • •
Spiders • •
VISIT
S
PAGE V
IEW
S
VIEW
S PER V
ISIT
BOUNCE R
ATE
SING
LE PAG
E VIS
ITS
ENTRY PAG
E VIS
ITS
HITS
TABLETS
JS GEO
LO
CATION
TECHNOLOGY
5 Webtrends® Data Sheet © 2015 Webtrends, Inc.
DataSheet
Mobile Measurement with Webtrends AnalyticsMobile App Spaces
Webtrends Analytics reveals details of customer activity in mobile optimized websites and mobile apps, providing deep insights into customer engagement, including which content and media they find most compelling.
Webtrends integrates with all major mobile devices, tablets and platforms, enabling real-time data on key metrics, heat mapping, and single-dashboard reporting on multiple mobile campaigns, giving marketers the power to make adjustments quickly as customer interests and behaviors change.
Mobile App Space: Device Engagement Widgets and Key Metrics
1. Revenue / Downloads
2. Session Duration
3. New Users
4. Screen Views / Screen Views Per Session
5. Sessions
6 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Mobile App: Space Reports
• • • • • •
ACTIVE U
SERS
NEW U
SERS
SESSIONS
SCREEN VIE
WS
SCREEN VIE
WS P
ER SESSIO
N
SESSION D
URATION
Engagement Widget / Key Metrics
App Versions • • • •Carriers • • • •Connection Types • • • •Devices • • • •OS • • • •OS + Devices • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
Technology
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
SING
LE SCREEN S
ESSIONS
ENTRY SCREEN S
ESSIONS
EXIT S
CREEN SESSIO
NS
BOUNCE R
ATE
PLAYPRO
DUCT VIE
WS
25% (P
LAY)
TOTAL V
IEW
TIM
E
75% (P
LAY)
CTR%
OUTBO
UND LIN
KS
50% (P
LAY)
CLICKS
IMPRESSIO
NS
AVG V
IEW
TIM
E
COM
PLETES (PLAY)
SEARCHES
ContentCategories • • • • • •
Categories: Screens • • • • • •
In-App Ads • • •
In-App Searches • •
Media: Titles • • • • • •Media: Types • • • • • •
Outbound Links • •
Products • • • •
Products: Types • • • •
App Screens • • • • • • • • •
Screens: Exit •
7 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Mobile App: Space Reports
Errors • • •Events • • •Events: App • • •Events: Conversions • • •
SESSIONS
CONVERSIO
NS
EVENTS
ERRORS
CONVERSIO
NS PER S
ESSION
EVENTS PER S
ESSION
ERRORS P
ER SESSIO
N
Events
Geo: Countries • • • •
Geo: Countries + Languages • • • •
Geo: Languages • • • •
Key Metrics • • • • • • • • • • • • •
Sessions: Duration • • •
Sessions: Frequency •
Users: New + Returning • • • • • • • • • • • • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
ACTIVE S
ESSIONS
PRODUCT V
IEW
S
OUTBO
UND LIN
KS
CONVERSIO
NS
DAILY U
NIQUE U
SERS
STARTS
TERMIN
ATES
WEEKLY
UNIQ
UE USERS
ERRORS
MO
NTHLY U
NIQUE U
SERS
QUARTERLY
UNIQ
UE USERS
USERS
YEARLY U
NIQUE U
SERS
People
8 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Mobile Apps: Measuring Social Sharing
The Webtrends mobile and iPad App allows you to view trending data from Analytics, Facebook, Twitter and YouTube, providing insights on Site, Mobile and Social campaign performance.
Webtrends Features
• Today’s visits
• Today’s page views
• Today’s new visitors
• Current bounce rate
• Average time on site
• 24 hour bar chart highlighting highest, lowest and most current trending traffic
• Ability to access all your Webtrends Analytics profiles
• Quick launch access to Analytics
Facebook Features
• People Talking About This
• New likes today
• New comments today
• Today’s Reach
• Recent posts highlighting the number of likes and comments
• Posts ranked by number of likes
• Posts ranked by number of comments
Twitter Features
• Total followers
• Current Klout rating
• People you are following
• Total number of tweets
• Recent tweets highlighting the number of retweets
• Tweets ranked by number of retweets
YouTube Features
• Total channel views
• Subscribers count
• Recent videos highlighting number of views
• Videos ranked by number of views
• Ability to watch recent and top ranked videos within the App
9 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Android: Space Reports
• • • • • • •
ACTIVE U
SERS
NEW U
SERS
SESSIONS
SCREEN VIE
WS
SCREEN VIE
WS P
ER SESSIO
N
SESSION D
URATION
DEVICE IN
STALLS
Key Metrics
App Versions • • • •Carriers • • • •Connection Types • • • •Devices • • • •OS • • • •OS + Devices • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
Technology
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
SING
LE SCREEN S
ESSIONS
ENTRY SCREEN S
ESSIONS
EXIT S
CREEN SESSIO
NS
BOUNCE R
ATE
PLAYPRO
DUCT VIE
WS
25% (P
LAY)
TOTAL V
IEW
TIM
E
75% (P
LAY)
CTR%
OUTBO
UND LIN
KS
50% (P
LAY)
CLICKS
IMPRESSIO
NS
AVG V
IEW
TIM
E
COM
PLETES (PLAY)
SEARCHES
ContentCategories • • • • • •
Categories: Screens • • • • • •
In-App Ads • • •
In-App Searches • •
Media: Titles • • • • • •Media: Types • • • • • •
Outbound Links • •
Products • • • •
Products: Types • • • •
App Screens • • • • • • • • •
Screens: Exit •
10 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Android: Space Reports
Errors • • •
Events • • •
Events: App • • •
Events: Conversions • • •
Installs: App Versions • • • • • • •
Installs: Carriers • • • • • • •
Installs: Countries • • • • • • •
Installs: Devices • • • • • • •
Installs: Locales • • • • • • •
Installs: OS • • • • • • •
SESSIONS
DEVICE IN
STALLS
CONVERSIO
NS
ACTIVE D
EVICE IN
STALLS
EVENTS
USER INSTALLS
ERRORS
ACTIVE U
SER INSTALLS
CONVERSIO
NS PER S
ESSION
DEVICE U
NINSTALLS
EVENTS PER S
ESSION
USER UNIN
STALLS
ERRORS P
ER SESSIO
N
DEVICE U
PGRADES
Events
11 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Android: Space Reports
Geo: Countries • • • •
Geo: Countries + Languages • • • •
Geo: Languages • • • •
Key Metrics • • • • • • • • • • • • •
Sales: Cities • • •
Sales: Countries • • •
Sessions: Duration • • •
Sessions: Frequency •
Users: New + Returning • • • • • • • • • • • • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
ACTIVE S
ESSIONS
PRODUCT V
IEW
S
OUTBO
UND LIN
KS
CONVERSIO
NS
DAILY U
NIQUE U
SERS
STARTS
TERMIN
ATES
WEEKLY
UNIQ
UE USERS
ERRORS
MO
NTHLY U
NIQUE U
SERS
ORDERS
QUARTERLY
UNIQ
UE USERS
CURRENCY
USERS
YEARLY U
NIQUE U
SERS
SALES
People
12 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics iOS: Space Reports
• • • • • • • •
ACTIVE U
SERS
NEW U
SERS
SESSIONS
SCREEN VIE
WS
SCREEN VIE
WS P
ER SESSIO
N
SESSION D
URATION
ITUNES C
ONNECT D
OW
NLOADS
ITUNES C
ONNECT R
EVENUE
Engagement Widget / Key Metrics
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
SING
LE SCREEN S
ESSIONS
ENTRY SCREEN S
ESSIONS
EXIT S
CREEN SESSIO
NS
BOUNCE R
ATE
PLAYPRO
DUCT VIE
WS
25% (P
LAY)
TOTAL V
IEW
TIM
E
75% (P
LAY)
CTR%
OUTBO
UND LIN
KS
50% (P
LAY)
CLICKS
IMPRESSIO
NS
AVG V
IEW
TIM
E
COM
PLETES (PLAY)
SEARCHES
ContentCategories • • • • • •
Categories: Screens • • • • • •
In-App Ads • • •
In-App Searches • •
Media: Titles • • • • • •Media: Types • • • • • •
Outbound Links • •
Products • • • •
Products: Types • • • •
App Screens • • • • • • • • •
Screens Exit • • • • • • • • •
App Versions • • • •Carriers • • • •Connection Types • • • •Devices • • • •OS • • • •OS + Devices • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
Technology
13 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics iOS: Space Reports
Geo: Countries • • • •
Geo: Countries + Languages • • • •
Geo: Languages • • • •
Key Metrics • • • • • • • • • • • • •
Sessions: Duration • • •
Sessions: Frequency •
Users: New + Returning • • • • • • • • • • • • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
ACTIVE S
ESSIONS
PRODUCT V
IEW
S
OUTBO
UND LIN
KS
CONVERSIO
NS
DAILY U
NIQUE U
SERS
STARTS
TERMIN
ATES
WEEKLY
UNIQ
UE USERS
ERRORS
MO
NTHLY U
NIQUE U
SERS
QUARTERLY
UNIQ
UE USERS
USERS
YEARLY U
NIQUE U
SERS
People
Errors • • •
Events • • •
Events: App • • •
Events: Conversions • • •
iOS Ratings • •
iOS Sales + Trends • • • •
SESSIONS
RATING
: CURRENT V
ERSION
CONVERSIO
NS
RATING
: ALL V
ERSIONS
EVENTS
REVENUE
ERRORS
DOW
NLOADS
CONVERSIO
NS PER S
ESSION
REFUNDS
EVENTS PER S
ESSION
UPDATES
ERRORS P
ER SESSIO
N
Events
14 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Windows Phone: Space Reports
App Versions • • • •Carriers • • • •Connection Types • • • •Devices • • • •OS • • • •OS + Devices • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
Technology
• • • • • •
ACTIVE U
SERS
NEW U
SERS
SESSIONS
SCREEN VIE
WS
SCREEN VIE
WS P
ER SESSIO
N
SESSION D
URATION
Engagement Widget / Key Metrics
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
SING
LE SCREEN S
ESSIONS
ENTRY SCREEN S
ESSIONS
EXIT S
CREEN SESSIO
NS
BOUNCE R
ATE
PLAYPRO
DUCT VIE
WS
25% (P
LAY)
TOTAL V
IEW
TIM
E
75% (P
LAY)
CTR%
OUTBO
UND LIN
KS
50% (P
LAY)
CLICKS
IMPRESSIO
NS
AVG V
IEW
TIM
E
COM
PLETES (PLAY)
SEARCHES
ContentCategories • • • • • •
Categories: Screens • • • • • •
In-App Ads • • •
In-App Searches • •
Media: Titles • • • • • •Media: Types • • • • • •
Outbound Links • •
Products • • • •
Products: Types • • • •
App Screens • • • • • • • • •
Screens: Exit •
15 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Windows Phone: Space Reports
Geo: Countries • • • •
Geo: Countries + Languages • • • •
Geo: Languages • • • •
Key Metrics • • • • • • • • • • • • •
Sessions: Duration • • •
Sessions: Frequency •
Users: New + Returning • • • • • • • • • • • • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
ACTIVE S
ESSIONS
PRODUCT V
IEW
S
OUTBO
UND LIN
KS
CONVERSIO
NS
DAILY U
NIQUE U
SERS
STARTS
TERMIN
ATES
WEEKLY
UNIQ
UE USERS
ERRORS
MO
NTHLY U
NIQUE U
SERS
QUARTERLY
UNIQ
UE USERS
USERS
YEARLY U
NIQUE U
SERS
People
Errors • • •Events • • •Events: App • • •Events: Conversions • • •
SESSIONS
CONVERSIO
NS
EVENTS
ERRORS
CONVERSIO
NS PER S
ESSION
EVENTS PER S
ESSION
ERRORS P
ER SESSIO
N
Events
16 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Blackberry: Space Reports
• • • • • •
ACTIVE U
SERS
NEW U
SERS
SESSIONS
SCREEN VIE
WS
SCREEN VIE
WS P
ER SESSIO
N
SESSION D
URATION
Key Metrics
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
SING
LE SCREEN S
ESSIONS
ENTRY SCREEN S
ESSIONS
EXIT S
CREEN SESSIO
NS
BOUNCE R
ATE
PLAYPRO
DUCT VIE
WS
25% (P
LAY)
TOTAL V
IEW
TIM
E
75% (P
LAY)
CTR%
OUTBO
UND LIN
KS
50% (P
LAY)
CLICKS
IMPRESSIO
NS
AVG V
IEW
TIM
E
COM
PLETES (PLAY)
SEARCHES
ContentCategories • • • • • •
Categories: Screens • • • • • •
In-App Ads • • •
In-App Searches • •
Media: Titles • • • • • •Media: Types • • • • • •
Outbound Links • •
Products • • • •
Products: Types • • • •
App Screens • • • • • • • • •
Screens: Exit • • • • • • • • •
App Versions • • • •Carriers • • • •Devices • • • •OS • • • •OS + Devices • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
Technology
17 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Webtrends Analytics Blackberry: Space Reports
Errors • • •Events • • •Events: App • • •Events: Conversions • • •
SESSIONS
CONVERSIO
NS
EVENTS
ERRORS
CONVERSIO
NS PER S
ESSION
EVENTS PER S
ESSION
ERRORS P
ER SESSIO
N
Events
Geo: Countries • • • •
Geo: Countries + Languages • • • •
Geo: Languages • • • •
Key Metrics • • • • • • • • • • • • •
Sessions: Duration • • •
Sessions: Frequency •
Users: New + Returning • • • • • • • • • • • • • • •
SESSIONS
SCREEN VIE
WS
AVG S
ESSION D
URATION
SCREEN VIE
WS P
ER SESSIO
N
ACTIVE S
ESSIONS
PRODUCT V
IEW
S
OUTBO
UND LIN
KS
CONVERSIO
NS
DAILY U
NIQUE U
SERS
STARTS
TERMIN
ATES
WEEKLY
UNIQ
UE USERS
ERRORS
MO
NTHLY U
NIQUE U
SERS
QUARTERLY
UNIQ
UE USERS
USERS
YEARLY U
NIQUE U
SERS
People
18 Webtrends® Data Sheet © 2015 Webtrends, Inc.
Contact
North America
1 888 932 8736
sales@webtrends.com
Europe, Middle East, Africa
+44 (0) 1784 415 700
emea@webtrends.com
Australia, Asia
+61 (0) 3 9935 2939
australasia@webtrends.com
webtrends.com
Want to learn more about Webtrends Analytics
Visit: webtrends.com/analytics
Webtrends® Data Sheet | SharePoint® Intranet. © 2015 Webtrends, Inc.