Dashboarding/reporting

Most are out of the Box, filter by App

Monitor High Level and drill into

the detail logically with 1 click.

But can get very specific with Business Transactions

In this example we grouped bookings (revenue) by location.

.

Could be by Brand, User Type or a

specific store/location etc…

report logically based

on key functions or

user groups

Which marketing efforts (i.e.

customer vistor lead source) effect

conversion? Buying direct vs email

campaign vs special offer.

We eat our own dogfood: Analytics we care about

What regions?

What versions?

dynaTrace’s free ajax edition: Usage & Downloads

What happened here?

EMEA download page

appears to have caused

issues on April12th.

What companies are

downloading the free

dynatrace ajax edition?

Web Frontend Layer

Service Layer

Proxies

Business Logic Layer

Persistence Layer

Oracle Databases

Cache

Capture

User/Store name

Capture

product name

Capture

order volume

Capture

URI, session,

HTTP headers

How? dynaTrace – BT PRO1. Dynamic business transactions by any metric on any tier for every transaction

Usecase: Is the application working well on key pages in buying process?

2. Multi-dimensional BTs for each transaction, slice and dice to answer business questions

Usecase: How many customers from China purchased more than 1 product last month?

3. Business transactions are based on 100% of transactions, numbers can be trusted

Usecase: Which product created most $$$ last month? What is the exact revenue?

For example: What our R&D Execs care about

Reporting: Web & Automated

Flexibility in report formats

PDF, HTML, XML, CSV & EXCEL

Receive an email daily or weekly

reporting the metrics YOU care about

1) Firefight better: 100% visibility 24x7

Which products are hot? Marketing efforts?

Which products are your users most looking for? Get detailed information which

products were ordered and what the top ordered products and manufacturers are.

Can use this data to either tune your search results or for marketing efforts.

Revenue by Product (i.e. Fender vs Gibson)

Create Overall System Triage DashboardThird Party Example

Operations: Monitor key functions

Example of correlating multiple aspects of performance

Correlate Impact of Performance on Conversion/Revenue