Post on 02-Jan-2016
danone.communities mission
Support and / or finance social Support and / or finance social businesses that fit with Danone businesses that fit with Danone mission : bring health through food mission : bring health through food to as many people as possible.to as many people as possible.
3Bn < 3$
Key health/nutrition concerns
Micro Nutrition IssuesMicro Nutrition Issues- Iron (49% among children)- Vitamin B2- Calcium- Vitamin C- Vitamin A- Iodine and zinc likely
Source: Grameen/local NGOs
Macro Nutrition Issues
- 87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely
- Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA)- Protein deficiency
Health ConcernsHealth Concerns
- Stunting (41% of young children) - Diarrhoea- Polluted water (arsenic, bacteria)
- Stunting (41% of young children) - Diarrhoea- Polluted water (arsenic, bacteria)
Key building blocksHealth through food
Proximity / local business models
Environment-friendly
Financially sustainable
Danone competencies
Partners, local entrepreneurs and NGOs
Innovation (with potential for roll-out)
A dedicated financial tool
WaterWater Baby FoodBaby Food
FCPR investment
Focused on innovation
1001 FontainesCambodia
La Laiteriedu Berger, Sénégal
Immersion &
incubation
Pilot
Roll-out
Dairy
Africa
GDFLBangladesh
2008 : danone.communities gets to plural
Sell healthy drinking water at very low cost to 15000 people in rural villages in Cambodia
Sell dairy products made with local fresh milk instead of imported powder to help Peul herders
danone.communities fund
Social Business Investment
Vehicle
SocialBusinessEnterprise
Ex. Grameen-Danone
« Social » return on capital + Economic return on capital (2-3%)
10 %90 %
SocialBusinesses
(FCPR)
Monetary
The SICAV (Mutual fund)
• Low/safe return (including 50% AFD guarantee), liquid
• Open to all (institutions, shareholders, employees, consumers,…)
A network of communitiesDANONE employees (included retired ones!)NGOs (GRAMEEN, GAIN, GRET, CARE, 1001 Fontaines)Students, subscribers from the General Public and soon consumers
Why does DANONE do this ?
Part of Danone genes, economic and social project and our mission
No classical business model found to reach Bottom Of the Pyramid (BOP) in emerging countries or to address some social issues in developed countries
Learn new markets, new consumers, new ways of doing business, freedom to innovate beyond our limits
A new network, co-building solutions with stake-holders, including NGOs
A huge impact on motivation of Danone people