Danone Profile
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Transcript of Danone Profile
America-Mideast Educational and Training Services, Inc.
2014/2015
Tunisia
Tunis Office
Company Profile Presentation Business English IIIA Sesssion
Prepared by:
Khaled Bach Tarzi
Who We Are
3 Danone Khaled Bach Tarzi
A French group HQ in Saint-Ouen
Fresh dairy products & bottled water
Bringing health through nutrition
Health & wellness player
Company History
1919, Barcelona Birth of Danone. By Isaac Carosso. • Ferments from Paris • On sale in pharmacy
1929&42, Paris-NY Launch of Danone in France then in the US. By Daniel Carosso.
1967&72, France Merger of Danone with Gervais then with BSN. • The 1st fresh dairy industry in France
1980s, Europe Diversification of brands. By Antoine Riboud. • The 3rd largest food group in Europe
1994, France Re-birth of Danone.
1996-1997, World 3 business lines: fresh dairy, biscuits & waters.
2007, World Sale of the Biscuits line. Entry into the baby and medical food market. By Franck Riboud.
Beginnings Diversification Focusing
Workforce
7 Danone Khaled Bach Tarzi
47,000
37,000
12,000
6,000 Dairy products division
Waters division
Early life nutrition division
Medical nutrition division
99,927 workforce distribution 2014
Financial Performance
140 countries
€21 billion
8 Danone Khaled Bach Tarzi
Turnover
60
%
2014
In E
uro
pe
Sales Breakdown by Countries
10% France
9% Russia
9% USA
7% China
5% Indonesia
5% UK
5% Spain
5% Mexico
5% Brazil
4% Argentina
9 Danone Khaled Bach Tarzi
2014
9
8
7
6
5
4
3
2
1
10
Sales Breakdown by Divisions
2014
10 Danone Khaled Bach Tarzi
52%
21%
20%
7%
Dairy products
Baby nutrition
Waters
Medical nutrition
0% 10% 20% 30% 40% 50% 60%
4.3 bn (+6.1%)
€
11.1 bn (+1.5%)
€
4.1 bn (+11.6%)
€
1.4 bn (+7.9%)
€
Leading Products by Divisions
Probiotic yogurt
Activia
Mineral water
Aqua
Tube feed
Nutrison
Precise nutrition
SGM
Fresh dairy products Waters
Medical nutrition Baby nutrition
11 Danone Khaled Bach Tarzi
Stock Performance
Danone is quoted on the
CAC 40 Stock market index
€60,34 Danone share price (15 June 2015)
12 Danone Khaled Bach Tarzi
Strengths
• Brand strategy:
– Local development under international labels
• Products:
– Adapting product ranges to local consumer needs
– Innovative products
13 Danone Khaled Bach Tarzi
Spain: Yolado, a frozen yogurt
France: a « drop » by Evian (20cl, €1)
Russia: kefir drinking yogurt
USA: a Greek-style yogurt
Future Plans
• An initiative designed to transform Danone, addressing the major challenges:
– How to feed 9 billion people in 2050?
– What products and services will be needed?
– Does Danone have the structures, subsidiaries and people it needs to meet these new challenges?
14 Danone Khaled Bach Tarzi
Danone 2020
For Further Information
15, rue du Helder 75 439 Paris Cedex 09 – France
00 33 1 44 35 20 20
www.danone.com [email protected]
15 Danone Khaled Bach Tarzi