Post on 13-May-2015
Branding Inside Out
10 current trends
Is your brand future proof?
1. Commercial brands behaving more like charities
1. Commercial brands behaving more like charities
1. Commercial brands behaving more like charities
3. Entertain
4. Be conversational
4. Be conversational
4. Be conversational
5. Be experiential
Wakey, Wakey
6. Be flexible but consistent
7. Give customers control
6. Be flexible but consistent
8. Collaborate and multiply
9. Frame what you do for cut-through
10. What’s in it for me?
10. What’s in it for me?
11. Integrate brand and fundraising
11. Integrate brand and fundraising