Branding Inside Out

10 current trends

Is your brand future proof?

1. Commercial brands behaving more like charities

1. Commercial brands behaving more like charities

1. Commercial brands behaving more like charities

3. Entertain

4. Be conversational

4. Be conversational

4. Be conversational

5. Be experiential

Wakey, Wakey

6. Be flexible but consistent

7. Give customers control

6. Be flexible but consistent

8. Collaborate and multiply

9. Frame what you do for cut-through

10. What’s in it for me?

10. What’s in it for me?

11. Integrate brand and fundraising

11. Integrate brand and fundraising