Post on 14-Jul-2015
© 2015 IBM Corporation3
Portraits from New York
Stranger Visions
In Stranger Visions artist Heather Dewey-Hagborg creates portrait sculptures from analyses of DNA material collected in public places.
Source: http://deweyhagborg.com/strangervisions/
© 2015 IBM Corporation5
What are people saying?How do people feel
about my brand?
Who is this individual like?Who does she influence/follow?
What are her preferences?What words/offers will engage her?
CustomerAnalyticsPractical CHALLENGES
© 2015 IBM Corporation11
CustomerAnalytics & TRUST
“Trust men and they will be true to you; treat them greatly and they will show themselves great.”
Ralph Waldo Emerson
© 2015 IBM Corporation12
Pietro LeoInnovation Agitator
@pieroleo
Grazie!
Note: On my photo shows also the results of Face Decrector, Age and Gender Recognition IBM Analytics Services
© 2015 IBM Corporation13
Few references to products and services used/mentioned
IBM Watson Cognitive Services on IBM BlueMixIBM Watson Developr Cloud BlueMix - https://console.ng.bluemix.net/home
http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/IBM Personality Insight - http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/personality-insights.htmlIBM AlchemyAPI Services - http://www.alchemyapi.com
IBM Cognoshttp://www-01.ibm.com/software/analytics/cognos/
IBM SPSShttp://www-01.ibm.com/software/analytics/spss/
IBM Watsonhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html
IBM Watson Explorerhttp://www.ibm.com/smarterplanet/us/en/ibmwatson/explorer.html