Post on 17-Jul-2015
Custom Dashboard – How and Why • With quintly you are able to track your social media activities and compare to your competition • As every company has different needs and wants it is
easy to customize dashboards • In the following we separated one dashboard in different screenshots to explain each metric • Here we built a custom dashboard tracking the performance
of fast-food brands o Created three columns, one for each network o The rows are correlated to each other o In the first slides information are more general analyzing the audience
by country and key metric tables o Later we are digging deeper into hashtags and interactions
2. Overall View of Audience ★ Custom Audience Change • Here you are able to see
how the audience change channel specific
• Identify which channels are the best to be active in
• Based on your custom benchmark
Overall Interaction Rate • Check in which channel your
audience is interacting with you or not
• Benchmark your findings with your competition
> YouTube is performing best in this example
Overall Posted Content • Find where you or your
competitors focus on • Adjust your activities,
if necessary
> Of course, Twitter should have the most posted content
3. Key Metrics Table • Enhance your understanding of players in the market
and how they perform - channel specific • This basic metric helps to understand the positioning of
companies and brands more clearly in that network • Sort these metrics however it suits you: Amount of Followers / Fans,
Tweets / Posts, Re-Tweets and other interactions
4. View Content Itself • It is possible to rank the content anyway you want to • Enhance your understanding of a post´s performance • See interaction-rates, favorites and all other
metrics at a glance
> You are able to link it to the network directly
5. ★ Hashtag Detection • Detect trends with this custom metric • See where your competition is interacting • Check out what is happening in your industry right now
and start to engage with people
6. Interaction Comparison • When do you post vs. when is your audience online • Interaction is all about timing, so decide when you post or tweet • Benchmark your activities to competition and adjust your activities,
if necessary
7. Interactions II • Digging deeper into interactions • Understand how people are talking about you • See and understand what your competition is doing > Perhaps consider Twitter mentions as meaningful interactions
8. Response Time • Control yourself o In this example Chipotle is performing very good: most shares, most
mentions, highest response rate and fastest response time > Perhaps there is a correlation?