Creative Ways to Improve App Discovery Monetization

Jonathan RavehDirector of Partnerships

jonathan@appnext.comSkype: yoni_raveh

1. Developer’s dilemma

2. Popular ad units

3. Interstitial - Results & eCPM by location

4. Interstitial - Functionality & Engagement

5. API

6. Specific API example – ClickTag

7. GEO Focus: CPI/eCPM rates

8. Conclusions

Webinar Agenda

appnext overview

1. Over 4,000 quality developers

2. 2B app requests per month

3. 230 countries

4. 150M engaged users

5. Dozens of media partners

appnext is a technology platform that helps mobile developers build and manage great mobile businesses by promoting apps

Some of our partners

Developers dilemma

User satisfaction/retention

Ad Frequency

Timing Location Context

Points to consider:

Maintaining the balance between user satisfaction and revenue is an ongoing mission

There’s always a critical point when too many ads will dramatically decrease user loyalty

Conventionally Popular Ad Units - banners

Pros: Cons:

Easy to integrate

Standard sizes

Light weight SDK

Low CTR

Poor UX/UI

Intrusive

Conventionally Popular Ad Units - Interstitial

Pros:

Cons:

Captures complete attention

More information

Better UX

Higher CTR & Conversion rate

Limited frequency

Possible longer load time

Can also be regarded as intrusive

Conventionally Popular Ad Units – video ad

Pros:

Cons:

Rich and interesting content

High eCPM

High engagement

Limited inventory / Lower fill rate

Depends on internet speed

Long (may shift user’s focus from the game)

Interstitial Ads Results & eCPM by location

The best in-app location for a interstitial unit:

App Launch

Mid-game

App Exit

Conversion rate eCPM

When thinking about ad locations in your app - go with your intuition,

but be prepared to accept ad solutions that defy it

Functionality & Engagement of interstitial adsThinking outside the box – focusing not only on the “what” (which offers, what size, etc), but also on the

“how” (different ways to engage with the offer)

Creative Ad Unit Architecture

Ad building bricks:

1. App Name

2. Description

3. App Image

4. URL (to the download page)

5. Package name (Android apps)

Banners and Interstitials take most of the ad ingredients and compile them into an ad.

appnext gives you the freedom to pick your own ingredients. This is what the API is built for

Do-it-Yourself API (Native Ads)

Connect to app engine API promote apps in your native UI

appnext API is a scalable, easy-to-implement solution for building an app distribution business of any size and model

Do-it-Yourself API (native ads)appnext examples:

Do-it-Yourself API (native ads)

API allows developers to create their own ad environment and use only the elements they need

API implementation example

ClickTag

ClickTag is a link that calls a new advertiser URL each time it is triggered. Our server will always provide him with the best performing app to install. You can find more information about the appnext tools here

US & Canada - $1.8 UK - $1.6 Australia - $1.9 Russia – $1.1 Germany - $1.3 India - $0.5 Saudi Arabia - $0.4 Brazil - $0.8 Argentina - $0.6

Android Average CPI rates per country

eCPM US – $3.4 Can - $3.7 NZ - $3 AU - $3 RU - $1.5 DE - $2.5 BR - $1.5 IN - $0.75 Saudi Arabia - $0.7 AR - $1.5 S. Korea - $2 Indonesia - $0.7

GEO FocusDon’t focus on one GEO, but stay GEO focused! Know what levels of revenues each area and country can generate for you

Key Takeaways

Placement makes a huge difference. Keep testing

till you get it right!

Try to use ads that offer users better options to

engage with promotion.

Don’t be afraid of APIs

Think outside the box and inside your app

Stay GEO focused

Try to work with more than 1 ad network

Keep it simple!

Thank you!

Jonathan RavehDirector of Partnerships

jonathan@appnext.comSkype: yoni_raveh

e: www.appnext.com

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