Welcome

Today’s Running Order1. Proof Panel

The Power of Creative Partnerships - Nesta Creative Credits Scheme

• Dr. Judy Scully, Aston Business School, Aston University, Birmingham

• Ian Henry, Sizzle Media, Creative Credits Case Study

2. 4CNW in Detail• Mary McAuliffe, 4CNW Programme overview

• Aoife Flynn, How to Register

3. Speed Pitching Workshop• Sally Brazier, CEOSTRA, UK

Concreteaction I

Public-private partnerships on

vouchers for innovation

support

Concreteaction II

Public-private partnership on

access to finance

Expert Forum on Innovative Creative Industries

Concreteaction III

Public-private partnership on

cluster excellence & cooperation

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Policy Learning Platform

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MISSION

To improve the competitiveness of the North West region by strengthening its capacity for innovation through linking Creative Industries with Business, Creative Industries with each other, and Creative Industries with appropriate public bodies

HOW DOES IT WORK?

4CNW BUSINESS INNOVATIONSUPPORT PROGRAMME

5 STAGE PROCESS:1. Register 2. Shortlisting3. Get Linked 4. Collaborate5. Evaluate

REGISTRATION

STAGE 1:

Register on our Creative Directory

• Download and complete application form

• Eligibility criteria and FAQ’s

• Registration open from June 7th ongoing

• Deadline for Talent Voucher Round 1

27th July 2012

SHORTLISTING

STAGE 2:• An Expert Independent Panel will review registrations by Creative Businesses (the supply side) along with applications from target industries (the demand side).• Shortlist up to 10 Creative Challenges• Applicants notified by Friday 7th

September 2012

MATCHMAKING

STAGE 3:

• Creative Business who meet the selection criteria and are registered on the Creative Directory will be invited to attend a Match Making Event on Thursday 20th September 2012

• Those who were not eligible can get feedback from the team

COLLABORATION

STAGE 4:

• At this stage your creative skills will have been matched with a successful client industry challenge and you’ll begin a two month collaboration on an agreed project.

• Induction Training for successful projects on the 2nd October 2012

EVALUATION

STAGE 5:

You evaluate and feedback…• 1/1 Interview with member of Project Team

• Complete a short report on the project

• Attend a closure session with other

Talent Voucher participants

EXAMPLES

Creative Supply Industry Demand

Web DesignerFilm Maker

Photographer

JewellerFashion Designer

Visual ArtistTheatre Practitioner

CeramicistArchitect

Tourism

Life Sciences

Agri-food

Technology

4CNW: A 6 Stage Business Support Programme