Planning and delivering a creative campaign on

a limited budget

Asif Khan culturekhan@gmail.com

Robin Hague robinhague@gmail.com

Background• Happy City initiative• Happy City’s projects• Role of Communications

Upbeat Streets• Concept – 5 ways to Wellbeing• Online platform• Hashtags on Facebook, Twitter, Instagram

Upbeat Streets: project planning• Awards for All application• Communications and marketing budget• Blue Monday launch • Viral video

Promotional Video by Marina Perez Triqueros

Media Campaign• News release + follow up calls and emails

• Bristol Evening Post – X2 full-page feature stories• BBC Radio Bristol – live interview and live outside broadcast • ITV evening news - interview with HC director and vox pops

Media Campaign• Heart FM, Jack FM, BCFM interviews and news stories• Digital and social media

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

South West Regional Group

Creative campaigns on

a budget

SWRG

17 October 2014

Bristol

#ccsouthwest