Creative campaigns on a budget. South West Regional Group, 17 October 2014
9
Planning and delivering a creative campaign on a limited budget Asif Khan [email protected] Robin Hague [email protected]
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Asif Khan, arts and engagement consultant and Robin Hague, PR and communications consultant Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. http://www.charitycomms.org.uk
Transcript of Creative campaigns on a budget. South West Regional Group, 17 October 2014
Planning and delivering a creative campaign on
a limited budget
Asif Khan [email protected]
Robin Hague [email protected]
Background• Happy City initiative• Happy City’s projects• Role of Communications
Upbeat Streets• Concept – 5 ways to Wellbeing• Online platform• Hashtags on Facebook, Twitter, Instagram
Upbeat Streets: project planning• Awards for All application• Communications and marketing budget• Blue Monday launch • Viral video
Promotional Video by Marina Perez Triqueros
Media Campaign• News release + follow up calls and emails
• Bristol Evening Post – X2 full-page feature stories• BBC Radio Bristol – live interview and live outside broadcast • ITV evening news - interview with HC director and vox pops
Media Campaign• Heart FM, Jack FM, BCFM interviews and news stories• Digital and social media
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do.
www.charitycomms.org.uk
South West Regional Group
Creative campaigns on
a budget
SWRG
17 October 2014
Bristol
#ccsouthwest
