Collaboration and Social Media

Creating Personal Visibility with Social Media

Adriene Nazaretian RadcliffeCollaboration and Social Media EvangelistOffice of the CIOFebruary 2014 a_radcliffe Adriene Radcliffe

Topics Covered Today

• Why Social Media and Collaboration is Important Today

• Social Media Landscape• Personal Professional Branding• Steps to a Rich Social Profile• Do’s and Don’ts of Engaging• Measuring Impact• Resulting Influence of Social Media

Why Social Media and Collaboration is Important

Enormous social and collaboration landscape

Permission granted to use Infographic from F. Cassava

Enormous social and collaboration landscape

Permission granted to use Infographic from F. Cassava

You have to FOCUS on the few that

matter given your content, audience

and intent!

Which social media tools matter today

Share Files

Presentations

Rich Media

Company Forum

Not every role person or role is visible

Visibility is about personal professional branding

• Project an image• You are an expert• Topic focused• Discipline focused

Personal professional branding

✔

Steps to a rich social profile – All about you

Project Work and Contributions

(associate with Jobs)

Certifications Awards and Associations

Course Work and Seminars

Share your own work

Blog or List Published Articles and Contributions

Education, Job Titles and Roles

Steps to a rich social profile – Collaborate

Join and Participate in

Groups

Give and RequestRecommendations and endorsements

Ask for Feedback on your work

Post interesting articles, review them and give your opinion

Steps to a rich social profile – Interconnect

Interconnect Your Collaboration Tools

The Editorial Section

• Post articles you have read and have an opinion about them. Even if it’s unconventional

VS

Following and Kinship

• Find inspirational people and follow them. Watch what they read, note the companies and others they follow

Share your work

• If you’re proud of it, share it. Others doing similar work appreciate it and will seek you out

Branch Out

• Find interest groups and participate. Start a conversation. Ask for advice or opinions.

Reach out

• Reach out to individuals for advice, or to compare notes. Invite others to contact you in your area of expertise.

Interconnect

#yam

Measure

• You can measure your social and collaboration impact with tools such as Klout, or simple intuition

* SlideShare connected to LinkedIn

Results

• Visibility• Recognition• Leadership• Growth

Personal Visibility Creates Opportunity

Collaboration and Social Media

Creating Personal Visibility with Social Media

Adriene Nazaretian RadcliffeCollaboration and Social Media EvangelistOffice of the CIOFebruary 2014 a_radcliffe Adriene Radcliffe