Crafting Delightful

Experiences The little ‘extra’ that really matters

Uday M. Shankar September 2012, Chennai

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udayms about.me/udayms

WHAT IS ‘DESIGN’?

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A SOLUTION

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DOES IT SOLVE THE PROBLEM?

How do you evaluate this solution?

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IS IT USER FRIENDLY?

How do you evaluate this solution?

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IS IT BETTER THAN OTHER OPTIONS?

How do you evaluate this solution?

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IS IT WORTH THE MONEY?

How do you evaluate this solution?

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WTF IS THIS??? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 11

BY MF HUSSAIN October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 12

I DON’T UNDERSTAND ALL KINDS OF ART.

IN OUR CONTEXT - DESIGN

I am a regular guy

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I LIKE DESIGNS THAT MAKE ME

SMILE

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DOES IT MAKE ME HAPPY?

How do you evaluate this solution?

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THIS IS NOT A NEW CONCEPT

Humans have always made choice based on that ‘chemical’ in their brain!

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DOES IT ‘DELIGHT’ ME?

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GOOD DESIGNS SOLVE PROBLEMS

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GREAT DESIGNS REDEFINE

EXPERIENCES

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AWESOME DESIGNS DELIGHT

USERS!

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IT’S ABOUT THE

*EXTRA October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 21

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source: jpegy.com

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IT’S NOT JUST ABOUT GETTING

IT DONE. IT’S ABOUT ENGAGING

THE USER!

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LET’S LOOK AT SOMETHING

CLOSER HOME!

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I AM JUST A DESIGNER APPRECIATING AWESOME

DESIGN & EXECUTION!

I am not associated with cleartrip or any of their products or services. Nor am I vouching for their product or services.

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AWESOME, DELIGHTFUL DESIGNS + AS-PROMISED SERVICE PAVE WAY FOR

BRAND TRUST

Why am I talking about cleatrip?

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TO CREATE GOOD DESIGN, YOU NEED

TALENT & SKILL

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TO CREATE A DELIGHTFUL

EXPERIENCE, YOU NEED TALENT,

SKILL & PASSION

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DO NOT OVERDO DESIGN IN THE NAME OF *EXTRA

Word of CAUTION / ADVICE

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KEEP DESIGNING.

Questions?

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