Creating An Effective Call To Action❏ Starts with a quality post

❏ Eye-Catching Picture- makes people stop their scroll (apps like rhonna designs,photofy,befunky,picmonkey, canva)-keep it simple, clear, good lighting

❏ Story behind the picture (text matters)❏ BE YOU!! Type like how you talk❏ Appeal to your target person- not to everyone❏ Your own photos (no stock photos)

❏ Call to Action in post - Like, Comment, PM me, Fill Out Wufoo Application, Join Event… to learn more.

Creating An Effective Call To Action1. Direct Call to Action

For Challenge Group, Coaching, Free Group, etc.

❏ Create Sense of Urgency (10 spots open, starts on X date)

❏ Message/Comment/Like❏ AND Link to wufoo

application or link to event - some people will never message, like or comment but will fill out the app or join an event.

Creating An Effective Call To Action1. Direct Call to Action

For Challenge Group, Coaching, Free Group, etc-

TRANSFORMATION

❏ Shares my story- others can relate

❏ Call to Action - On Instagram I put the link to my wufoo application in my bio and directed people to fill it out for more info in the post.

Creating An Effective Call To ActionCoachingCall to Actions

Creating An Effective Call To Action2. Call to action at end of a jab.

❏ Call to action doesn’t have to be on a post specifically made for a CG, coaching, free group.

Creating An Effective Call To Action3. Call to Action- For Engagement

❏ Ask a question, ask for them to comment.

❏ Creates engagement on your page

❏ Message each person individually

(I didn’t say in the post or comments this was shakeology, I told each person I would message them.)