Post on 23-Aug-2014
description
A FREE eBook by Keith Keller & Nicholla Henderson Hall
CRACK
THE
CODE
Promote Yourself & Your Products Using Twitter
TABLE OF CONTENTS
1. WHY TWITTER
2. LAYING THE FOUNDATION
3. GETTING STARTED ON TWITTER
(A 5 POINT PLAN)
4. GOING DEEPER
5. SCHEDULING YOUR TWEETS
6. GOING GLOBAL
7. TWITTER CHATS
8. SOCIAL MEDIA INFLUENCE
9. BRINGING IT ALL TOGETHER
10. WHAT NEXT?
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Keith Keller
The Global Twitter Marketing Specialist
Keith Keller is now well known internationally as;
"The Global Twitter Marketing Specialist" He has appeared on numerous radio shows, teleseminars, webinars & Google hangouts across the US & Canada, UK & Europe, as well as Australasia. In addition, Keith offers "One On One" coaching about Twitter Marketing to clients around the world via SKYPE and now has an ever growing list of Social Media training products available.
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Nicholla Henderson Hall Connecting Communities one person at a time.
Nicholla loves to meet people. She has been raised as an expat since she was a baby, United Arab Emirates. She uses her skills as a listener
and a questioner to create her podcast show and help people with their own communities.
Podcast Show
www.thelearningcurvepodcast.com
(interviews and conversations)
#TheLearningCurvePodcast
#AbuDhabiChat
Her own personal website is in production.
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Free MP3 Series Available www.SoundCloud.com/CrackTheTwitterCode
CHAPTER ONE
Why Twitter?
www.Twitter.com/KeithKeller www.Twitter.com/NickH2
Why Twitter?
When there is so many others to choose from
• Twitter already has at least 6 “MAJOR” competitors
Facebook – Instagram – Pinterest – Google Plus – You Tube – LinkedIn
• The “GLOBAL” Numbers (645 Million Accounts Worldwide)
• 270 Million “ACTIVE” Users Every Month
• Twitter Is Not Facebook (or any of the others either)
• Twitter Is “The Information Network”
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
CHAPTER TWO
Laying
The
Foundations
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Laying The Foundations
Getting Your Story Straight
• The importance of a “HOME BASE”
• The Importance of having a blog
Tumblr
Blogger
Wordpress (.org)
• The Importance of your “FREE TEASER”
www.twitter.com/keithKeller www.twitter.com/NickH2
CHAPTER THREE
Getting
Started
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Getting Started
• Be a resource not a salesperson. Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound “Counter Intuitive” but it is the essence of Social Media marketing.
• Write a strong bio that will inspire potential clients and joint venture partners to follow you.
• Add a photo. There is significant evidence to prove that people who do this get more followers and retweets.
• Remember the 80/20 Rule – It’s not all about you. 4 out of 5 tweets should be of value to your followers and not sales related.
Only 1 out of every 5 tweets should be a sales related message. • SHARE - SHARE – SHARE (This is Twitter101). Share great articles and
interact with your followers…this is the essence of how Twitter works.
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
CHAPTER FOUR
Going
Deeper
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Going Deeper
Where The Rubber Hits The Road!!
• How do I get more followers?
“The best way to have friends is to be one”
• How to discover prominent people on Twitter and follow them
www.WeFollow.com
• How to measuring Your Tweet Reach www.TweetReach.com
www.Twitter.com/KeithKeller www.Twitter.com/NickH2
CHAPTER FIVE
Scheduling
Your
Tweets
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Scheduling Your Tweets
POWER TIMES TO TWEET & COOL SITES TO TRY
(8am – 1pm – 4pm – 8pm)
www.BufferApp.com
www.HootSuite.com
www.Gremln.com
www.Tweriod.com
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
CHAPTER SIX
Going
Global
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Going Global
(#) Hashtags
HASHTAGS (The Magic Ingredient On Twitter)
(1) POWER WORDS
#Business #Success #Inspiration (etc)
(2) CREATE YOUR OWN HASHTAG
#TheLearningCurvePodcast #OverwhelmMustStop
(3) TRENDING TOPICS
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
CHAPTER SEVEN
Chats
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
Twitter Chats
www.TWUBS.com
(Branded Twitter Chats)
www.TweetChat.com
Real Time Twitter Chats (Tweet Chats)
www.TChat.io
(Super Fast Real Time Chatting)
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
CHAPTER EIGHT
Social
Media
Influence
www.Twitter.com/KeithKeller www.Twitter.com/NickH2
Social Media Influence
….and the power of using “LISTS”
Measuring Your Social Media Influence With “KRED”
www.Kred.com
Organise your followers and friends with “LISTS”
Up To 1000 lists Up To 5000 in each
Potentially up to “5 MILLION” contacts (Very Cool)
www.twitter.com/keithKeller www.twitter.com/NickH2
CHAPTER NINE
Bringing
It All
Together
www.Twitter.com/KeithKeller www.Twitter.com/NickH2
Bringing It All Together
Twitter Marketing in 1 hour a day
(or every few days)
• Check who has followed and/or retweeted you - Thank them and follow them back (20 minutes per session – every day if possible ) • Take the time to follow some cool people with We Follow (etc)
(20 minutes per session – every day if possible) • Spend some time sending out tweets “LIVE” and scheduling some tweets with Buffer (etc) (20 minutes per session – every day if possible)
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2
CHAPTER TEN
What’s Next?
www.Twitter.com/KeithKeller www.Twitter.com/NickH2
Keith is constantly creating new programs
Here are just a few of his latest projects
( Free eBook )
www.KeithKeller.com.au
( Twitter 4 Performers – MP3 series ) www.Twitter4Performers.com
( Crack The Twitter Code – One On One Coaching ) www.CrackTheTwitterCode.com
( Get Found TV – Online Video Series ) www.GetFound.tv
( The Online Masterplan Series – Membership Site )
www.OnlineMasterplanSeries.com
www.Twitter.com/KeithKeller
www.Twitter.com/NickH2