Crack the code

Topic of Presentation Monday, 17 January 2011

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Using codes Monday, 17 January 2011

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First in Lithuanian TV market to use QR codes and proven one more time that we are the leaders in the marketAll videos were watched 1600 times.Even though number were not big, but this new way of promotion is only beginning it’s way in LithuaniaIt’s not one day project, QR codes will be used in the future.For more information, explanations you can write an email [email protected] or just scan the below QR code and call Aiste


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mailto:[email protected]


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Viasat 6 Hungary – linked to games online


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QR design, placements and creative campaigns


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McDonalds


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CODE UNIQUE HOTEL at Dubai Studio City


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World Park Campaign in Central Park


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http://www.youtube.com/watch?v=7OCyfV_k2_g

SF


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Saving the tigers in Russia


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Zoo Records Hidden Sound Campaign


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http://www.youtube.com/watch?v=IwURImYOK1Q

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Facebook statistics Norway

• 2,5 million people are Facebook members in Norway

• Population close to 5 million people

• 1,9 million people are active on Facebook every day

• Norways largest newspaper on web has 1,2 mill daily users

• 21% of the population in Norway uses Facebook on smartphones weekly

• Average time use per person every day is 30 minutes

• In averege every person has 200 friends

• 75% of the users are within age group 18-54 years

• Social media in Norway today = Facebook

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Connecting social media to TV/radio – the ”missing link”

• How could we find a way to connect radio and tv closer to social media plattforms as

smartphones and Facebook?

• What could be done to make a radiospot or tv-commercial digital?

• What could we bring to the market that would attract customers and media agencies that

are all talking ”digital” and buys anything that includes the word ”digital”?

• We started working with how we could take the new technology behind scanning of

barcodes a step further

• We worked with a company called Ndoresit and have created a brand new technololgy

with exclusive rights for all MTG companies

• Ready for launch in september 2011

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From Radio/TV to web and social networking in a

SINGLE CLICK

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Audio Trigger is an application for iPhone / Android

that «listens» and «recognizes» audio signals from

TV and radio. It makes your phone listen.

Audio Trigger

What is it?

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When the application picks up and recognizes an

audio stream it automatically launches a coupon, a

film stream, a Facebook page or a campaign site on

the receivers smartphone.

Audio Trigger

What is it?

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This means that we can do:

Realtime product placement in TV and radio shows

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This means that we can make:

Direct links from a TV/radio commercial or show to Facebook

pages or sites

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This means that we can:

Trigger mobile coupons that is corresponding with a TV or radio ad – in

real time

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And the most clever part?

You don’t even have to touch

your phone...

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Soon passing 1M smart-phones in Norway

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”Easy to convert to other countries”

If we expect each user of the app to “post” 1-2 times pr. month to Social media, reaching out to potentially

200 friends each time!Social advertisements has higher value than

traditional paid media –

resulting in better prospects through interaction with the ads.

Current Facebook cost pr. click in Norway: $ 1,22

Clicks generated pr. user of the app pr. month: 5-10

Revenue pr. user based on Facebook CPC: $6 - $12

Value pr. user pr. year : $70-$150

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How can you use QR to generate interaction?

• Quick Guide to QR codes


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http://www.youtube.com/watch?v=RhrMqd_1To4&feature=related

http://www.youtube.com/watch?v=fiheHQrfF10

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