Post on 19-Jul-2015
1 Copyright © 2014 Placeable ® – CONFIDENTIAL AND PROPRIETARY – www.placeable.com
CRACK THE CONSUMER CODE
2 Copyright © 2014 Placeable ® – CONFIDENTIAL AND PROPRIETARY – www.placeable.com
• When are consumers looking for you?
• How are they looking for you?
• What catches their attention?
• What are they looking for?
• What turns them off?
• What happens when they are turned off?
• What should you do about it?
Local search is an OPPORTUNITY to capture and convert NEW customers
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Online drives offline actions • 81% in-store purchases are driven by online search
• Mobile devices affect 69-97% of in-store behavior
Local search drives eCommerce • 18% by end of 2014
Mobile data affects behavior and loyalty • 70% people use click-to-call
• 47% move on if no phone number – 18% of data is wrong
Why do we care?
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What ratio of shoppers will visit a retailer they don’t normally frequent this holiday season? A. 6 out of 10 consumers B. out of 10 consumers C. out of 10 consumers
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A.6 OUT OF 10 consumers will visit a retailer they don’t normally shop at this holiday season.
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Which is more likely when visiting a business for the first time?
A. I will research and confirm before leaving
B. I will get information while I am on-the-go
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A.71% of consumers will research and confirm a location before leaving.
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When consumers look online for a location,75% select from which of the following results?
A. Page one organic search results
B. First five search results on page one
C. The map stack
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B.Three-quarters of consumers will use THE FIRST FIVE search results on page one.
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What percentage of page one search results do brands without local pages own?
A. 68%
B. 32%
C. 4%
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C.Without local pages, brands own just 4% of page one search results.
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What percentage of consumers expect brands to have information available on their own website that is relevant to the location at which they want to shop?
A. 90% of consumers
B. 50% of consumers
C. 30% of consumers
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A.90% of consumers expect brands to have location-specific information available on their own website.
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One quarter of all consumers are less likely to buy something from a national retailer whose website is missing local information.
A. True
B. False
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B.FALSE. Nearly three-quarters of consumers are less likely to buy from a retailer whose site is missing local information.
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When presented with inaccurate or incomplete location information online, 60% of consumers will ___________.
A. Find the location anyway
B. Go to a competitor
C. Give up and go home
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B.60% of consumers will GO TO A COMPETITOR.
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Ari Kaufman, CEO Placeable akaufman@placeable.com
@BePlaceable Placeable.com