Crack the Consumer Code

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    19-Jul-2015
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Transcript of Crack the Consumer Code

  • 1 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    CRACK THE CONSUMER CODE

  • 2 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    When are consumers looking for you? How are they looking for you? What catches their attention? What are they looking for? What turns them off? What happens when they are turned off? What should you do about it?

    Local search is an OPPORTUNITY to capture and convert NEW customers

  • 3 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    Online drives offline actions 81% in-store purchases are driven by online search Mobile devices affect 69-97% of in-store behavior

    Local search drives eCommerce 18% by end of 2014

    Mobile data affects behavior and loyalty 70% people use click-to-call 47% move on if no phone number 18% of data is wrong

    Why do we care?

  • 4 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    What ratio of shoppers will visit a retailer they dont normally frequent this holiday season? A. 6 out of 10 consumers B. out of 10 consumers C. out of 10 consumers

  • 5 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    A.6 OUT OF 10 consumers will visit a retailer they dont normally shop at this holiday season.

  • 6 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    Which is more likely when visiting a business for the first time?

    A. I will research and confirm before leaving

    B. I will get information while I am on-the-go

  • 7 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    A.71% of consumers will research and confirm a location before leaving.

  • 8 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    When consumers look online for a location,75% select from which of the following results?

    A. Page one organic search results B. First five search results on page one C. The map stack

  • 9 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    B.Three-quarters of consumers will use THE FIRST FIVE search results on page one.

  • 10 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    What percentage of page one search results do brands without local pages own?

    A. 68% B. 32% C. 4%

  • 11 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    C.Without local pages, brands own just 4% of page one search results.

  • 12 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    What percentage of consumers expect brands to have information available on their own website that is relevant to the location at which they want to shop?

    A. 90% of consumers B. 50% of consumers C. 30% of consumers

  • 13 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    A.90% of consumers expect brands to have location-specific information available on their own website.

  • 14 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    One quarter of all consumers are less likely to buy something from a national retailer whose website is missing local information.

    A. True B. False

  • 15 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    B.FALSE. Nearly three-quarters of consumers are less likely to buy from a retailer whose site is missing local information.

  • 16 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    When presented with inaccurate or incomplete location information online, 60% of consumers will ___________.

    A. Find the location anyway B. Go to a competitor C. Give up and go home

  • 17 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    B.60% of consumers will GO TO A COMPETITOR.

  • 18 Copyright 2014 Placeable CONFIDENTIAL AND PROPRIETARY www.placeable.com

    Ari Kaufman, CEO Placeable akaufman@placeable.com

    @BePlaceable Placeable.com