Post on 11-Jan-2016
Course Title
“How to Decide Which Social Media Sites
Work for Your Store””
Danny RocksThe Company
Rocks
Which Sites to Use?
Be Active on SitesYour Core Customers Use
Begin by Being Interested in Your Customers
Integrate Each Social Media Site Into Your Strategy
The Three Rules
Begin by “Liking” Your Customers
Before Expecting Core Customers to “Like” Your Site
Comment on their
activities
Comment on & Share
their YouTube Videos
“Retweet” their
“Tweets”
Integrate Into Your Strategy
Event Strategy
Facebook to Announce /
Invite
Twitter “Live” from Event
YouTube Before, During & After
Facebook Links / Share
YouTube Videos
THE “PROS AND CONS”For Major Social Media Sites
FacebookPro• Almost everyone is on it!
• Easy to stay connected with your customers
• Take advantage of Event Invitations
• Take advantage of “Links to” and “Share with” for YouTube Videos, Articles, Websites, etc.
Con• Challenge to separate business &
personal focus
• Too easy to become “addicted”
• None
• None
YouTubePro• Worldwide Reach
• Valuable Demographic Insights (Owned by Google)
• Write “key word – centric” descriptions & add hyperlinks
• Encourage Comments to interact with viewers
Con• Requires Plan to Film & Upload on a
Regular Basis
• Need to Know How to Interpret Insights
• Takes Discipline & Skill to Write Effective Descriptions
• Takes Time to Develop a Following
TwitterPro• Rapidly Accepted for Business Use
• Retweet Interesting Tweets
• Easy to Share Links (Use URL Shortener)
• Take advantage of # (Hash Tag) to Improve Search Results
Con• Takes Time & Thought to Develop a
Business Strategy
• Schedule Time to Find Tweets
• Collect Interesting Links in a File
• None
Other Social Media Sites
• LinkedIn• Google +• Pinterest• Yelp!• Foursquare
Examples of Social Media
HOW MUSIC INDUSTRY IS USING SOCIAL MEDIA
From Music Industry DealersFrom Music Industry SuppliersFrom a Case Study
Menchey Music - Facebook
Menchey Music – Trivia Tuesday
Menchey Music – Trivia Tuesday
Menchey Music – Contests
Menchey Music – Quotations
Menchey Music – Cartoons
Menchey Music – Live from NAMM
Menchey Music – Live from NAMM
Menchey Music – Live from NAMM
Menchey Music – Products
Menchey Music – Products
Menchey Music – Products
Menchey Music – Products
Summerhays Music - Facebook
Summerhays Music - Facebook
Summerhays Music - Events
Summerhays Music - Events
Summerhays Music – “Give Aways”
Summerhays Music – “Word Cloud”
Summerhays Music – Live @ NAMM
Summerhays Music – Photos
Summerhays Music – Photos
Summerhays Music – Photos
Summerhays Music – Videos
Summerhays “Facebook Friday”
Summerhays “Facebook Friday”
Summerhays “Facebook Friday”
Summerhays “Facebook Friday”
Summerhays “Facebook Friday”
Summerhays “Facebook Friday”
George’s Music - Facebook
George’s Music – YouTube Videos
George’s Music – YouTube Videos
Yamaha Winds - Facebook
Yamaha Winds - Photos
Yamaha Winds – Share Photos
Yamaha Winds – Videos
Integrating Social Media
USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
A Case Study
YouTube Channel
YouTube - Featured Playlists
YouTube - Video Manager
YouTube - Opening Screen
YouTube - Use Annotations
YouTube - Call to Action
YouTube - Use Descriptions
YouTube - Invite Comments
YouTube - Share Link to Video
YouTube - Embed Code for Video
YouTube - Assess Engagement
YouTube - Analyze Statistics
YouTube - Statistics for Channel
YouTube - Top 10 Videos
Post Videos on Your Website
Create a Podcast on iTunes
•Encourage Comments
•Create a Call to Action
Create Video•Add Description & Tags
Upload to YouTube
•Copy YouTube Link
•Copy Embed Code for Video
Share Video on Other Sites
•Use YouTube Statistics for Individual Videos
•Analyze Statistics for YouTube Channel
Assess Engagement
Get the Most From Content
Questions?
Thank You!