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Transcript of Course Title “How to Decide Which Social Media Sites Work for Your Store” ” Danny Rocks The...
![Page 1: Course Title “How to Decide Which Social Media Sites Work for Your Store” ” Danny Rocks The Company Rocks.](https://reader036.fdocuments.in/reader036/viewer/2022062800/56649e0b5503460f94af391a/html5/thumbnails/1.jpg)
Course Title
“How to Decide Which Social Media Sites
Work for Your Store””
Danny RocksThe Company
Rocks
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Which Sites to Use?
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Be Active on SitesYour Core Customers Use
Begin by Being Interested in Your Customers
Integrate Each Social Media Site Into Your Strategy
The Three Rules
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Begin by “Liking” Your Customers
Before Expecting Core Customers to “Like” Your Site
Comment on their
activities
Comment on & Share
their YouTube Videos
“Retweet” their
“Tweets”
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Integrate Into Your Strategy
Event Strategy
Facebook to Announce /
Invite
Twitter “Live” from Event
YouTube Before, During & After
Facebook Links / Share
YouTube Videos
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THE “PROS AND CONS”For Major Social Media Sites
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FacebookPro• Almost everyone is on it!
• Easy to stay connected with your customers
• Take advantage of Event Invitations
• Take advantage of “Links to” and “Share with” for YouTube Videos, Articles, Websites, etc.
Con• Challenge to separate business &
personal focus
• Too easy to become “addicted”
• None
• None
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YouTubePro• Worldwide Reach
• Valuable Demographic Insights (Owned by Google)
• Write “key word – centric” descriptions & add hyperlinks
• Encourage Comments to interact with viewers
Con• Requires Plan to Film & Upload on a
Regular Basis
• Need to Know How to Interpret Insights
• Takes Discipline & Skill to Write Effective Descriptions
• Takes Time to Develop a Following
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TwitterPro• Rapidly Accepted for Business Use
• Retweet Interesting Tweets
• Easy to Share Links (Use URL Shortener)
• Take advantage of # (Hash Tag) to Improve Search Results
Con• Takes Time & Thought to Develop a
Business Strategy
• Schedule Time to Find Tweets
• Collect Interesting Links in a File
• None
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Other Social Media Sites
• LinkedIn• Google +• Pinterest• Yelp!• Foursquare
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Examples of Social Media
HOW MUSIC INDUSTRY IS USING SOCIAL MEDIA
From Music Industry DealersFrom Music Industry SuppliersFrom a Case Study
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Menchey Music - Facebook
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Menchey Music – Trivia Tuesday
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Menchey Music – Trivia Tuesday
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Menchey Music – Contests
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Menchey Music – Quotations
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Menchey Music – Cartoons
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Menchey Music – Live from NAMM
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Menchey Music – Live from NAMM
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Menchey Music – Live from NAMM
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Menchey Music – Products
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Menchey Music – Products
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Menchey Music – Products
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Menchey Music – Products
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Summerhays Music - Facebook
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Summerhays Music - Facebook
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Summerhays Music - Events
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Summerhays Music - Events
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Summerhays Music – “Give Aways”
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Summerhays Music – “Word Cloud”
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Summerhays Music – Live @ NAMM
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Summerhays Music – Photos
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Summerhays Music – Photos
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Summerhays Music – Photos
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Summerhays Music – Videos
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Summerhays “Facebook Friday”
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Summerhays “Facebook Friday”
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Summerhays “Facebook Friday”
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Summerhays “Facebook Friday”
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Summerhays “Facebook Friday”
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Summerhays “Facebook Friday”
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George’s Music - Facebook
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George’s Music – YouTube Videos
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George’s Music – YouTube Videos
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Yamaha Winds - Facebook
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Yamaha Winds - Photos
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Yamaha Winds – Share Photos
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Yamaha Winds – Videos
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Integrating Social Media
USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
A Case Study
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YouTube Channel
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YouTube - Featured Playlists
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YouTube - Video Manager
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YouTube - Opening Screen
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YouTube - Use Annotations
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YouTube - Call to Action
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YouTube - Use Descriptions
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YouTube - Invite Comments
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YouTube - Share Link to Video
![Page 59: Course Title “How to Decide Which Social Media Sites Work for Your Store” ” Danny Rocks The Company Rocks.](https://reader036.fdocuments.in/reader036/viewer/2022062800/56649e0b5503460f94af391a/html5/thumbnails/59.jpg)
YouTube - Embed Code for Video
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YouTube - Assess Engagement
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YouTube - Analyze Statistics
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YouTube - Statistics for Channel
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YouTube - Top 10 Videos
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Post Videos on Your Website
![Page 65: Course Title “How to Decide Which Social Media Sites Work for Your Store” ” Danny Rocks The Company Rocks.](https://reader036.fdocuments.in/reader036/viewer/2022062800/56649e0b5503460f94af391a/html5/thumbnails/65.jpg)
Create a Podcast on iTunes
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•Encourage Comments
•Create a Call to Action
Create Video•Add Description & Tags
Upload to YouTube
•Copy YouTube Link
•Copy Embed Code for Video
Share Video on Other Sites
•Use YouTube Statistics for Individual Videos
•Analyze Statistics for YouTube Channel
Assess Engagement
Get the Most From Content
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Questions?
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Thank You!