“Winners of Aegis Graham Bell awards 2012 for Social Media Innovation“

"Nominated for Leaders of Tomorrow award from India Mart“

ISO 9001 :2008 Certified Company

Pioneer in Digital Marketing Solutions. Young and dynamic team of 50+ people

Client Served : Toshiba, Microsoft, Harman, Cisco, Sharp, Fitness World, Nokia, Haier, Taxspanner, 3M, NEC, Sanovi, Novell, Trend Micro, Belkin, HP, Canon, Dell, Samsung, LIC Credit cards, LG, Shyam Networks, NComputing etc.

Geographic Presence :HQ : DelhiBranch Offices: Chandigarh, Mumbai (RR), Bangalore (RR)

WHO ARE WE ?

CLIENTELE INDIA AND ABROAD

Singapore, Thailand, Japan, Taiwan, Shanghai, Malaysia

Media Buying and Planning

Brand Monitoring and Listening

Social Media Marketing

Digital Lead Generation

Creative content Generation

Mobile Marketing and Application

Online Demand Generation

Print Medium ( Newspaper and Magazine)

ADG – A one stop shop on the entire spectrum of Interactive Marketing.

Key USPs1) Building Large Consumer Outreach

2) Brand Listening Measurement and Monitoring

3) Custom Web Applications

4) Best Media Buyers ( Targeted)

5) Virtual Events

6) Creative Content and Demand Gen

7) Web Analytics

We are a young and passionate team of 50+ Professionals constantly brewing new ideas and working with Creative Content

How do we Execute?

Our Esteemed Clientele

ADG BEST PRACTICES

Summary By ADG

Brand Listening

SOCIAL MEDIA LISTENING PROJECT FOR CISCO INDIA COMMUNITY ON SM PLATFORMS

Pictures and Videos

Podcasts

Rating

Wikipedia

Social Blogs

Social Bookmarking and Blogging

Social MediaListening

Ecosystem

DEMAND GEN PROGRAM FOR CISCO BORDERLESS NETWORK (HEALTHCARE TECHNOLOGY)

Deliverables : 365 Leads with 9% Conversion

BRAND CAMPAIGNS WITH CALL TO ACTIONs

BRAND AWARENESS CAMPAIGN SHOWCASING HARMAN’S LEGENDRY. PROMOTED AKG AND HARMAN

DELIVERABLES :589 + SIGN UPS

Brand and Lead Generation Campaign targeted to SMBs and Enterprise

Deliverables : 2000 registrations on tax filing

360 DEGREE BRAND CAMPAIGN FOR NCOMPUTING(We launched a massive print campaign in the national dailies coupled with online presence in four major cities)

BRAND CAMPAIGNS WITH CALL TO ACTIONS

APPLICATIONS, INNOVATIONS AND LEAD GEN PROGRAMS ON SOCIAL MEDIA PLATFORMS

Belkin “I CAN” Campaign for Awareness Cycle

Belkin Technoract Connect :“Live” Virtual Events

Sent messages and updates to fan

profiles intermittently reaching out to

more than 20,000 people

Belkin Social Media Superstar

Bahadur Sherpa or Belkin’s social mascot was the first wave of innovation + creativity on Facebook.

From going hospitals to witnessing F1, Sherpa has been the Blue-eyed Boy of Belkin India and its social network

Social Gamification

First ever Facebook Game based on Brand Products

Content Generation :ADG’s Triangular approach

for NEC Cloud Solutions

Digital Media BuyingMagazine AdsMobile Apps

Live Digital TV

Coverage

and Broadcast

Of offline

events(Cisco TechWise

TVEvent)

SOCIAL MEDIA

‘ STAY SAFE’ CAMPAIGN

FOR TREND MICRO INDIA

CombiningDigital, Radio, Print andOn-Ground Surveys

A 360 Degree Spectrum was build over a period of year

We provided the live coverage of the Titanium 2011 launch event

through videos, Pictures and contests on Trend Micro India

Facebook Page

Hall of FameNukkad Cycle

CampaignCrack the code

Contest

LEAD GEN THROUGH NOO FACE CAMPAIGN

http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html

http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html

We introduced ‘Web Guard’

in the ‘Stay Safe’ Campaign

Classification 04/26/2023 2

9

Mascot creation for the easy communication with the user base

ONLINE ND OFFLINE INTEGRATION FOR HARMAN INTERNATIONAL

ROI : Brand Recall and Lead Generation

HT MINT AD FOR CISCO BRAND CAMPAIGN

MAGAZING AD CAMPAIGN FOR NEC

LEAD GEN PROGRAM THROUGH APPLICATION INTERFACE

Incentivized Like page to attract maximum

eyeballss

Lead Generation through Sweespstakes and Wildfire Applications

http://gadgetnext.co.in/video/cisco/cisco.html http://gadgetnext.co.in/video/cisco/cisco.html

http://gadgetnext.co.in/video/cisco/cisco.html

RICH MEDIA AND APPLICATIONS THROUGH MOBILE MARKETING

Medium : MobileViral for Level 1 Engagement (18-25 yrs) :

How we engaged and built recall amongst young buyers and decision makers(creating a Mobile viral) for brands like Harman, Toshiba and Fitness World

A) Social Media Viral : Engaged youngsters through regular promotion of schemes and

Social Media applications

ROI : Measure and quantify deliverables

B) Lead Generation Programs : Widget Branding + WAP inventory A bunch of widgets on Network sites strategically chosen to effect the consumer behavior in a disguised way.

ROI : Leads and Conversions. Clicks , impressions

C) SEM Marketing : Search engine marketing on to target Mobile users on Google/Yahoo

ROI : hit rate and leads

D) WAP Advertising : Display adverts on Chosen platforms with High Impact

Properties Drive eyeballs an bring in constant mindshare

Increase foot traffic with location-based Facebook Check-in Deals

Location Based Trend Micro Utility Apps

QUICK GLIMPSE

TARGETED PLACEMENTS FOR DEMAND GENERATION

• We Showcased Videos, Whitepapers, Q/A s Blogs , Polls and much more through one widget on top technology websites

Widget Branding

• Text and Display Ads on Google Search and Technology websitesGoogle Search and Display

Network

• Custom Group Creation, Display Banners on profiles, Banner on Targeted Groups , Text Links , Whitepaper Glossary, LinkedIn slug Ads

LinkedIn

• Built a Cloud channel and promote videos & reach IT Professional on YouTube , Facebook Page Creation for Cloud and Video Ads

YouTube Brand Channel and Facebook

• Dynamic top Expando Creative on Cloud sections of Tech website + Advertorials and forum postings

Expandos and Advertorials on Tech

Websites

ADGs Pentagonal approach for Trend Micro Cloud Solutions

Best Buyers and better Outreach

200+ Leads and 0.3% CTR

Display Innovation

A dynamic Cloud Video

Widget

Polls. Q/As

Leading latest updates

Corporate Fact Sheet

What interests the

most!

Measuring and Effecting Performance

Banner Ads

Leads to Resellers

Media types(s): What we did

•Banner ads optimization

•Content syndication and modulation

• Interest generated by offline campaigns manifests online campaigns

• Include online (particularly Search) tools to capture full value of offline activities

Result(s):•Assessing proportionate CTRs and yields.

Judging consumption patterns

LEADS RECEIVED FROM THE CAMPAIGN

Ebay Yahoo NDTV BMS Shaadi Adwords MMT0

100200300400500600700800

Leads

Leads

Belkin Wireless Networking Campaign

Consumer Outreach to 2 Million

2500 Leads

Catfish Banner integrated with Pre Event, live Event and Post Event Promotion

Banner appeared as

soon as website got

loaded

ROI : Brand Recall and Lead Generation

MSLC Activity

Total page views~ 9.7L from 11th to 22nd Hits 556 from 18th to 22nd July

Per day more than 100 hitsRegistration ~ 95 in one week

Microsoft MSLC Activity

Microsoft entrusted us the Software learning cycle program wherein we were

Needed to spread awareness on the usage of genuine software for Green Tech

We created a Microsite and Promoted it through different web platforms . Also hosted a virtual event on Green Tech

WEB ANALYTICS

AUGMENTED CAMPAIGN TRACKING MECHANISM

Campaign Optimization

Lead Tracking

Performance Monitoring

Backend Coding

Campaign Moderation

Campaign Track back

Three Prime Campaign Monitoring tool

a) ADGs In house tracking Mechanism

b) Login Access from the publisher

c) Zedo/ Double Click/ Omniture track module

Remarketing Campaigns on Search Network

SEM FRAMEWORK

We have done some Brilliant campaigns for some of our esteemed clients.

A team of 8-10 SEM experts is always on the job.

Quick glimpse of a few campaigns below

Followed by Buzz, Engagement, Google was picked as a medium to maximize ROI

Engagement via Google AD Words

Campaign Result

Impressions Delivered:

130,928

Clicks Delivered:

3,717

Leads Tracked -

400

CTR: 2.8%

Span 1 Month

Created 6 Ad group as

per category

FW SEM Campaign

VIRTUAL WALKINS AND 3D VIDEOS

For Marketing Related Queries, contact us @ info@adgonline.in

+91 9711134111,+91-9716430529

Visit : www.adgonline.in