Corporate presentation allied digital group

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Presentation shows work done by ADG Online Solutions for many blue chip accounts in arena of Digital Demand Generation and Lead Generation Sales Funnel.

Transcript of Corporate presentation allied digital group

Slide 1

Winners of Aegis Graham Bell awards 2012 for Social Media Innovation "Nominated for Leaders of Tomorrow award from India Mart ISO 9001 :2008 Certified Company

Pioneer in Digital Marketing Solutions. Young and dynamic team of 50+ people

Client Served : Toshiba, Microsoft, Harman, Cisco, Sharp, Fitness World, Nokia, Haier, Taxspanner, 3M, NEC, Sanovi, Novell, Trend Micro, Belkin, HP, Canon, Dell, Samsung, LIC Credit cards, LG, Shyam Networks, NComputing etc.

Geographic Presence :HQ : DelhiBranch Offices: Chandigarh, Mumbai (RR), Bangalore (RR)

WHO ARE WE ?CLIENTELE INDIA AND ABROADSingapore, Thailand, Japan, Taiwan, Shanghai, Malaysia

ADG A one stop shop on the entire spectrum of Interactive Marketing. Key USPs1) Building Large Consumer Outreach

2) Brand Listening Measurement and Monitoring

3) Custom Web Applications

4) Best Media Buyers ( Targeted)

5) Virtual Events

6) Creative Content and Demand Gen

7) Web AnalyticsWe are a young and passionate team of 50+ Professionals constantly brewing new ideas and working with Creative Content

How do we Execute?

Our Esteemed Clientele

ADG BEST PRACTICES

Summary By ADG

Brand ListeningSOCIAL MEDIA LISTENING PROJECT FOR CISCO INDIA COMMUNITY ON SM PLATFORMS

Pictures and VideosPodcastsRatingWikipediaSocial BlogsSocial Bookmarking and BloggingSocial MediaListening Ecosystem

DEMAND GEN PROGRAM FOR CISCO BORDERLESS NETWORK (HEALTHCARE TECHNOLOGY)

Deliverables : 365 Leads with 9% Conversion

BRAND CAMPAIGNS WITH CALL TO ACTIONsBRAND AWARENESS CAMPAIGN SHOWCASING HARMANS LEGENDRY. PROMOTED AKG AND HARMAN

DELIVERABLES :589 + SIGN UPS

Brand and Lead Generation Campaign targeted to SMBs and Enterprise

Deliverables : 2000 registrations on tax filing

360 DEGREE BRAND CAMPAIGN FOR NCOMPUTING(We launched a massive print campaign in the national dailies coupled with online presence in four major cities)

BRAND CAMPAIGNS WITH CALL TO ACTIONSAPPLICATIONS, INNOVATIONS AND LEAD GEN PROGRAMS ON SOCIAL MEDIA PLATFORMS

Belkin I CAN Campaign for Awareness Cycle

Belkin Technoract Connect :Live Virtual Events

Sent messages and updates to fan profiles intermittently reaching out to more than 20,000 people Belkin Social Media SuperstarBahadur Sherpa or Belkins social mascot was the first wave of innovation + creativity on Facebook.

From going hospitals to witnessing F1, Sherpa has been the Blue-eyed Boy of Belkin India and its social network

Social Gamification

First ever Facebook Game based on Brand Products Content Generation :ADGs Triangular approach for NEC Cloud Solutions Live Digital TVCoverage and BroadcastOf offline events(Cisco TechWise TVEvent)

SOCIAL MEDIA STAY SAFE CAMPAIGN FOR TREND MICRO INDIA

CombiningDigital, Radio, Print andOn-Ground SurveysA 360 Degree Spectrum was build over a period of yearWe provided the live coverage of the Titanium 2011 launch event through videos, Pictures and contests on Trend Micro India Facebook PageHall of FameNukkad Cycle CampaignCrack the code Contest

LEAD GEN THROUGH NOO FACE CAMPAIGNhttp://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html

We introduced Web Guard in the Stay Safe CampaignClassification 7/1/201429

Mascot creation for the easy communication with the user base

ONLINE ND OFFLINE INTEGRATION FOR HARMAN INTERNATIONALROI : Brand Recall and Lead Generation

HT MINT AD FOR CISCO BRAND CAMPAIGN

MAGAZING AD CAMPAIGN FOR NEC

LEAD GEN PROGRAM THROUGH APPLICATION INTERFACE

Incentivized Like page to attract maximum eyeballssLead Generation through Sweespstakes and Wildfire Applicationshttp://gadgetnext.co.in/video/cisco/cisco.html http://gadgetnext.co.in/video/cisco/cisco.html http://gadgetnext.co.in/video/cisco/cisco.html

RICH MEDIA AND APPLICATIONS THROUGH MOBILE MARKETING

Medium : MobileViral for Level 1 Engagement (18-25 yrs) :

How we engaged and built recall amongst young buyers and decision makers(creating a Mobile viral) for brands like Harman, Toshiba and Fitness WorldSocial Media Viral : Engaged youngsters through regular promotion of schemes and Social Media applications

ROI : Measure and quantify deliverables

B) Lead Generation Programs : Widget Branding + WAP inventory A bunch of widgets on Network sites strategically chosen to effect the consumer behavior in a disguised way.

ROI : Leads and Conversions. Clicks , impressions

C) SEM Marketing : Search engine marketing on to target Mobile users on Google/Yahoo

ROI : hit rate and leads D) WAP Advertising : Display adverts on Chosen platforms with High Impact

Properties Drive eyeballs an bring in constant mindshare

Increase foot traffic with location-based Facebook Check-in DealsLocation Based Trend Micro Utility Apps

QUICK GLIMPSETARGETED PLACEMENTS FOR DEMAND GENERATIONADGs Pentagonal approach for Trend Micro Cloud SolutionsBest Buyers and better Outreach

200+ Leads and 0.3% CTR Display Innovation

A dynamic Cloud Video WidgetPolls. Q/AsLeading latest updatesCorporate Fact SheetWhat interests the most!Measuring and Effecting PerformanceBanner AdsLeads to ResellersMedia types(s): What we did

Banner ads optimizationContent syndication and modulationInterest generated by offline campaigns manifests online campaignsInclude online (particularly Search) tools to capture full value of offline activitiesResult(s):Assessing proportionate CTRs and yields. Judging consumption patterns

LEADS RECEIVED FROM THE CAMPAIGNBelkin Wireless Networking CampaignConsumer Outreach to 2 Million

2500 Leads

Catfish Banner integrated with Pre Event, live Event and Post Event PromotionBanner appeared as soon as website got loadedROI : Brand Recall and Lead Generation

MSLC ActivityMicrosoft MSLC ActivityMicrosoft entrusted us the Software learning cycle program wherein we wereNeeded to spread awareness on the usage of genuine software for Green Tech

We created a Microsite and Promoted it through different web platforms . Also hosted a virtual event on Green TechWEB ANALYTICS

AUGMENTED CAMPAIGN TRACKING MECHANISM Campaign Optimization

Lead Tracking

Performance Monitoring

Backend Coding

Campaign Moderation

Campaign Track back

Three Prime Campaign Monitoring tool

ADGs In house tracking Mechanism

Login Access from the publisher

Zedo/ Double Click/ Omniture track module

Remarketing Campaigns on Search NetworkSEM FRAMEWORKWe have done some Brilliant campaigns for some of our esteemed clients.

A team of 8-10 SEM experts is always on the job.

Quick glimpse of a few campaigns below

Followed by Buzz, Engagement, Google was picked as a medium to maximize ROIEngagement via Google AD WordsSpan 1 MonthCreated 6 Ad group as per categoryFW SEM CampaignVIRTUAL WALKINS AND 3D VIDEOS

For Marketing Related Queries, contact us @ [email protected]

+91 9711134111,+91-9716430529

Visit : www.adgonline.in