CTAs AND CONVERSION

Ezra Skobeloff

PROVIDING CONTEXT

CTAs Must Be Relevant & Specific

✱ What is most relevant to a persona’s decision making process? ✱ Determines what motivates them to click

✱ Be specific about:✱ What they will do, or ✱ What they will get

What More Context Means

YOU VS. ME

Changing The Narrative✱ We’re used to talking to our personas

✱ “Your pain is solved by our solution”

✱ In almost every aspect of copy, this is good!

✱ With CTAs?✱ We can do better!

LOOKING INTOBLOG CTAs

What I Looked At

Collecting Blog Data✱ 15 clients

✱ 2013 to present

✱ 2,771 total blogs

Selecting Blog Data✱ Minimum 20 views

✱ 1,047 blogs

✱ Average CTR = 1.27%

✱ Blogs with CTR ≥ 3%✱ 91 blogs

✱ Blogs with CTR = 0%✱ Minimum 75 views✱ 72 blogs

Segmenting The Success

✱ Blogs with CTR = 3% – 5.9%✱ 60 blogs

✱ Blogs with CTR = 6% – 8.9%✱ 16 blogs

✱ Blogs with CTR ≥ 9%✱ 15 blogs

What I Looked For✱ Lead copy:

✱ Does it exist?✱ How many sentences?✱ How many characters?

✱ Buttons:✱ Simple CTA?✱ Designed Button?

✱ Multiple offers?

WHAT DID I FIND?

HOW MUCH COPY IS THAT?

208 vs. 152 CharactersNeed more help? Click the 10 Blog Ideas in 10 Minutes button and let one of our Marketing Strategists help you create a couple of killer blog ideas for your business. Challenge us...you won't be disappointed.

vs.

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152 vs. 73 CharactersWant to learn about the importance of building your plane of visibility to ensure the success of SDN? Click below to download our informative whitepaper.

vs.

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RECOMMENDATIONS

Today’s Recommendations

✱ Provide only most relevant contextual info

✱ Limit character count

✱ Be specific

✱ Download My Whitepaper

Continuing The Research

Learn to convert all of your leads with the free inbound sales checklist

A

B

Learn to convert your leads with the inbound sales checklist

QUESTIONS?Email zscoby43@gmail.com