Conversion Rate Optimisation webinar
-
Upload
mark-garner -
Category
Business
-
view
457 -
download
5
description
Transcript of Conversion Rate Optimisation webinar
Conversion Rate OptimisationStop Gambling With Your Marketing
© Make Them Click
Conversion Rate Optimisation
Getting more from your existing traffic
© Make Them Click
You Make More Money
© Make Them Click
You Stop Burning Money on Advertising
© Make Them Click
Average Conversion Rate is 2-4%
• Only 2 out of every 100 visitors buys anything
© Make Them Click
The Best Sites Convert 40-80%
20 -40 times more business
© Make Them Click
Adobe 2013 Digital Marketing Optimisation Survey
© Make Them Click
86% of companies allocate 15% or less of their budget to
optimization
53% allocate less than 5%
• Source Adobe
© Make Them Click
At the other end of the scale,only 3% allocate more than
half of their marketing budget to optimization
• Source Adobe
© Make Them Click
Those 3% have the highest conversion rates
© Make Them Click
The Best Sites Convert 40-80%
20 -40 times more business
Is a green button better than red?
© Make Them Click
Always do your own testing
© Make Them Click
Have you done 80,000 tests this year?
© Make Them Click
You Have Work to Do
© Make Them Click
Death of a thousand leaks
© Make Them Click
What to do first?
© Make Them Click
Adopt a testing mindset
Think differently about your marketing
© Make Them Click
Hire a good copywriter
© Make Them Click
Make sure everything works
© Make Them Click
Make it fast
© Make Them Click
• 40% of your visitors will leave after 3 secs
• A 1 sec delay causes a 7% drop in sales
• Source Aberdeen Group
© Make Them Click
Get quality data
© Make Them Click
Don’t do what everybody else is doing
© Make Them Click
Get a good coach
© Make Them Click
Questions to ask Your Marketing Consultant Questions to ask your consultant
Does their team have the following skills?
© Make Them Click
What track record do they have? How much extra revenue did they generate for their previous clients?
© Make Them Click
How much did they save their other clients?
© Make Them Click
What examples of using analytics to identify sales improvements can they show you?
© Make Them Click
What direct response marketing experience
do they have?
© Make Them Click
Always bring the results back to dollars
© Make Them Click
The Business Case for CRO
Example:Say your website generates $300,000 pa at a 2%
conversion rate.Increasing your conversion rate to 2.2% (an extra
10%) would result in an extra $30,000 pa.
© Make Them Click
• That’s with no extra traffic
• No extra marketing
• No extra advertising
© Make Them Click
• Increasing it from 2% to 4% would be a 100% increase
• Double your revenue at $600,000
© Make Them Click
How much more advertising would you have to do
to get such an increase?
© Make Them Click
© Make Them Click
© Make Them Click
© Make Them Click
© Make Them Click
© Make Them Click
© Make Them Click
Blogs
• http://makethemclick.com.au/library• http://www.bryaneisenberg.com/• http://www.getelastic.com/category/conversi
on-optimization-marketing/• http://unbounce.com/blog/• https://blog.kissmetrics.com/
© Make Them Click
Blogs
• http://www.conversionvoodoo.com/blog/• http://contentverve.com/• http://visualwebsiteoptimizer.com/split-testin
g-blog/• http://www.marketingexperiments.com/blog/• http://conversionscientist.com/• http://conversionxl.com/blog/
© Make Them Click
Testing Sites
• https://developers.google.com/pagespeed/• http://fpt.pingdom.com/• http://www.webpagetest.org/• http://www.websiteoptimization.com/services
/analyze/• http://www.showslow.com/• http://site-perf.com/• http://gtmetrix.com/
© Make Them Click
Validators
• http://validator.w3.org/• http://browsershots.org/• http://www.sidar.org/hera/• http://wave.webaim.org/
© Make Them Click
Split Testing
• http://unbounce.com/• https://www.optimizely.com/• http://visualwebsiteoptimizer.com/• http://www.monetate.com/• http://ioninteractive.com/
© Make Them Click
Analytics Alternatives
• http://piwik.org/• http://www.woopra.com/• http://www.quantcast.com/• http://www.clicktale.com/• http://www.clicky.com/
© Make Them Click
Questions
© Make Them Click