Conversion Rate Optimization
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Transcript of Conversion Rate Optimization
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What is Conversion Rate Optimization?
And Five elements to Do it right...
Presented by Vee Ramdath
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What is Conversion Rate Optimization?
“In internet marketing, conversion rate optimization (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage % of visitors that convert into customers.” – Wikipedia
WebsiteVisitors
Customer$
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1. Relevance
2. Clarity
3. Urgency
4. Reduce Anxiety
5. Reduce Distraction
Five Elements to Do it right
Source / image Credit : widerfunnel.com
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1. Good page Relevance
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2. Good Clarity
Easy to Navigate.
Easily communicate the value in relevant text and images.
Include a clear call to action.
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3. Urgency
Examples of Urgency used by amazon.
Get it by tomorrow.
2 new
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4. Reduce Anxiety
Anxiety Factors include Quality, Price, & Security
Reduce Anxiety by increasing credibility.
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5. Reduce Distraction
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CRO Approach
1. Data Collection & Processing
2. Hypothesis
3. Optimization Goals
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Collect Data
Analytics
User Testing
Scroll Mapping
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Scroll Map data
9 days 16 hours 14 mins 8963 visits 17390 clicks
30% Of visitors viewed below the fold.
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Hypothesis & Goals
Using data, create hypothesis to improve site
Create conversion goals (ex. from 2% to 3%)
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A/B test.
A/B test hypothesis against original page.
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Keep Calm and RepeatTo Reach Goals
Tambourine Hotel Marketing aims at increasing ROI. www.tambourine.com