Content Marketing:A Strategy for Attaining

Visibility on the WebRandall V. Wong, M.D.

Amy Wong, EsqMedical Marketing Enterprises, LLC

Presented at theAmerican Academy of Ophthalmology (AAO)

Orlando, FL 2011

Randall V. Wong, M.D.Financial Disclosure

Co-Founder

Medical Marketing Enterprises, LLC (O)

http://MedicalMarketingEnterprises.com

Amy R. Wong, Esq.Financial Disclosure Co-Founder

Medical Marketing Enterprises, LLC (O)

www.MedicalMarketingEnterprises.com

How Do I……? Rank my website

Grow my practice

Educate my patients

Use Social Media

Content Marketing The only way to achieve and maintain high rankings for your web page.

The best web pages have the best content.

This means your web page should contain good health information

Content Marketing No other method can rank your web pages

Google has no gimmicks

“Search” has become a legitimate “science”

Content Marketing Relevant content is crucial.

Aka “Content is King”

Blog format is most adapted to continuously add and maintain a website….it is dynamic

Web Page Rankings Search engines want to provide the user with those websites MOST relevant

to the intended search

Those pages most relevant get highest rankings

What is SEO? Search Engine Optimization (SEO)

A technique of translating the content of your web page to a format easily understood by search engines

“highlighting the meaning of your site”

Search Engine (Bots) Google most popular

Bing, Yahoo are similar

Catalog and index every text file and .pdf file on the Internet

“Search” Aka “Google That”

SERP: Search Engine Results Page

The most pages most relevant to the “search” are found at the top.

You want your page there!

Anatomy of SERP

“Top 10” in “Organic Search” Your goal is to rank your page in the “top 10” for search.

This is the only way you will gain visibility…and grow your practice

The 3 R’s of Rankings Relevant

Refreshed

Routinely

The content of a website is the most critical element to ranking a website

Other Factors Perceived authority

Links from other sources

Links to other sources

Download speed

Web Design Web Design is Dead

Web Design has no value to SERP

Non Content Marketing Schemes Click Through Ads (Adsense/AdWords)

Banner Ads

Email Campaigns

Twitter/Social Media

Google

Brings the most relevant pages to the top

Those pages at the top are the most up to date

Content Marketing Allows you, as a health authority, to publish credible health information on

your own site

As a reward, you achieve high rankings

As a benefit, the overall quality of health information on the Internet improves

Thank You andTo Your Success!

Randall V. Wong, M.D.Amy Wong, Esq.

Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD 20817

240.230.7353

RWong@MedicalMarketingEnterprises.com Amy@MedicalMarketingEnterprises.com