Content Marketing For Your Medical Practice
20
Content Marketing: A Strategy for Attaining Visibility on the Web Randall V. Wong, M.D. Amy Wong, Esq Medical Marketing Enterprises, LLC Presented at the American Academy of Ophthalmology (AAO) Orlando, FL 2011
-
Upload
randall-wong-md -
Category
Technology
-
view
813 -
download
1
description
This was originally presented at the American Academy of Ophthalmology (AAO) in 2011.Content marketing is the only was for a small business, or medical practice, to achieve and maintain, high search engine rankings.Content marketing is focused on developing credible, relevant information for high visibility on the Internet.
Transcript of Content Marketing For Your Medical Practice
Content Marketing:A Strategy for Attaining
Visibility on the WebRandall V. Wong, M.D.
Amy Wong, EsqMedical Marketing Enterprises, LLC
Presented at theAmerican Academy of Ophthalmology (AAO)
Orlando, FL 2011
Randall V. Wong, M.D.Financial Disclosure
Co-Founder
Medical Marketing Enterprises, LLC (O)
http://MedicalMarketingEnterprises.com
Amy R. Wong, Esq.Financial Disclosure Co-Founder
Medical Marketing Enterprises, LLC (O)
www.MedicalMarketingEnterprises.com
How Do I……? Rank my website
Grow my practice
Educate my patients
Use Social Media
Content Marketing The only way to achieve and maintain high rankings for your web page.
The best web pages have the best content.
This means your web page should contain good health information
Content Marketing No other method can rank your web pages
Google has no gimmicks
“Search” has become a legitimate “science”
Content Marketing Relevant content is crucial.
Aka “Content is King”
Blog format is most adapted to continuously add and maintain a website….it is dynamic
Web Page Rankings Search engines want to provide the user with those websites MOST relevant
to the intended search
Those pages most relevant get highest rankings
What is SEO? Search Engine Optimization (SEO)
A technique of translating the content of your web page to a format easily understood by search engines
“highlighting the meaning of your site”
Search Engine (Bots) Google most popular
Bing, Yahoo are similar
Catalog and index every text file and .pdf file on the Internet
“Search” Aka “Google That”
SERP: Search Engine Results Page
The most pages most relevant to the “search” are found at the top.
You want your page there!
Anatomy of SERP
“Top 10” in “Organic Search” Your goal is to rank your page in the “top 10” for search.
This is the only way you will gain visibility…and grow your practice
The 3 R’s of Rankings Relevant
Refreshed
Routinely
The content of a website is the most critical element to ranking a website
Other Factors Perceived authority
Links from other sources
Links to other sources
Download speed
Web Design Web Design is Dead
Web Design has no value to SERP
Non Content Marketing Schemes Click Through Ads (Adsense/AdWords)
Banner Ads
Email Campaigns
Twitter/Social Media
Brings the most relevant pages to the top
Those pages at the top are the most up to date
Content Marketing Allows you, as a health authority, to publish credible health information on
your own site
As a reward, you achieve high rankings
As a benefit, the overall quality of health information on the Internet improves
Thank You andTo Your Success!
Randall V. Wong, M.D.Amy Wong, Esq.
Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD 20817
240.230.7353
