RICK STIDHAM Senior AdWords Agency Strategist

Why Now? Why Online? Why Google?

GREG ZOLA Digital Strategist, Founder of CarbonFoot

Medical

Online Referral Opportunities for

Medical Practices

MEDICAL PRACTICESMARKETING

NEW INSIGHTS FOR 2016

FOR MEDICAL PRACTICES

REFERRALONLINE

OPPORTUNITIES

CarbonFoot Medical

ABOUT US

A LITTLE

We are well versed in

using the best CMS

platforms on the market

to manage your medical

marketing efforts.

We work with top

advertising networks to

get targeted, relevant,

and competitive ads to

prospective patients.

We are a full-service agency,with Google Partner certification and expertise in all things digital.

We do everything from ads to content creation, and can work

independently or with your existing marketing team.

Medical Marketing Mondays

patients through your door.

Our focus is delivering content

to the right patient at the right

time.

pull, not push,We want to

We are proud to work with

as one of its certified partner

agencies.

WordPress vs. HubSpot

They're tuning out old-school marketing that's impersonal and

interrupts, and turning to relevant content served to them at the

right time and in the right place.

Patients are taking control.

A well-designed medical website can be a magnet for prospective

patients. We create content, optimize it for search engines and share it

on social media. We engage your prospective patients with landing

pages, calls to action, personalized email and a personalized website.

That’s our inbound medical marketing philosophy.

Attract patients, don’t interrupt them.

Inbound marketing.

Blog

Social Media

Keywords

Pages

Calls-to-Action

Landing Pages

Forms

Contacts

Email

Workflows

Lead Scoring

CRM Integrations

Social Media

Smart-Calls-to-Action

Email

Workflows

Attract Convert Close Delight

Strangers Visitors PotentialPatients

Consults Promoters

A better way:

Delight your patients.

In the Healthcare Marketers

Trend Report, nearly 70% of

respondents said they will

increase budgets for social

media, nearly 64% reported

increases planned for digital

ads, and 56% are investing more

in their websites.

Meanwhile, the largest

decreases in budgets are taking

place across print ads, radio

and TV.

Digitalis on the rise.

PHYSI CIAN REPUTATI ON MANAGEMENT

SOCIAL MEDIA FOR DOCTORS

PAID S EARCH ADVERTISI NG

Monitoring and improving

online reputation across

dozens of physician ranking

sites by removing erroneous

reviews and encouraging happy

patients to add new ones.

Comprehensive (and HIPAA

compliant) management of

social media accounts to build

an engaged and active online

audience for your practice.

Demographically targeted

pay-per-click advertising across

Google, Bing, Yahoo, and

Facebook ad networks to

deliver relevant information to

interested potential patients.

ENGINE OPTI MIZATI ON

MEDICAL SEARCH

Auditing and improvement of

the keywords, content, and

other website factors that

determine how high your

practice ranks when potential

patients are searching for care.

MOBI LE -FRIENDLY

WEBSITE DESIGN

PUBLI C RELATI ONS &

PRESS RELEAS ES

TARGETED EMAIL

MARKETI NG

A website that looks good and

runs smoothly no matter what

device it is being viewed on

means happier users.

Branding services and press

release creation to build

awareness and promote your

practice.

Research-based audience

analysis to help craft relevant

and valuable emails that your

patients and potential patients

are happy to read.

BLOG & CONTENT

MANAGEMENT

Medical copywriting and

optimization of written content

and video to help establish your

practice’s blog as a go-to

resource for potential patients

searching for information.

And Why It’s Important For Your Practice

MEDICAL SEO?

WHAT IS

More Than Metadata and Keywords

SEO has expanded.

•Recurring fresh content for

your site/blog

•PR / inbound quality (not

quantity) links

•Online reviews

•Mobile-friendly & responsive

website with fast page load

speed

The definition of

Keywords & Search Volume

National search volume

Local search volume

The anatomy of a

Paid Search Advertising

Organic Google Local Results

Organic Search Results

search engine results page

Targeting Your Medical Niche

PATIENT REFERRALS

KEYWORDS TO DRIVE THE MOST

Beyond Visits

Channels & Assisted Conversions

Analytics

KPI’s: •Key Page Views

•Consult Thank You Page

•Info Request Thank You Page

Advanced Google

Do’s & Don’ts For Doctors

BEST PRACTICES

SOCIAL MEDIA

Social Networking: Quality Over Quantity

Twitter for Medical Marketing

Symplur Signals Symplur Signals promotes deep understanding of

healthcare as seen by patients, doctors and other

stakeholders with real-time access to insights from

over a billion healthcare social media data points

Using Hashtags Effectively

Facebook, Twitter, Google+, LinkedIn, Instagram & Pinterest

SOCIAL MEDIA

LEVERAGING

Make It Personal

Don’t Neglect The Top Of The Funnel

Blog Social Media

Keywords Pages

Calls-to-Action Landing Pages

Forms Contacts

Email Workflows

Lead Scoring CRM Integrations

Social Media Smart-Calls-to-Action

Email Workflows

Attract Convert Close Delight

Strangers Visitors PotentialPatients

Consults Promoters

Multi-Media: Photo & Video

frequency.

What is worth sharing?

Be aware of different styles/

frequency/content per social

channel.

Share at the right

Review Sites For Doctors

REPUTATION

MANAGING YOUR

key sitesfor your specialty.

•RateMDs

•UCompareHealthcare

•Vitals

•Google+

•Yelp

Monitor the

Never Fake Your Reviews

Take Action On Negative Reviews

•Hide negatives

•Suppress negatives with positives

•Respond to negatives professionally

Shareyour reviews.

•The Good: share with the

practice internally

•The Bad: share with the

practitioner

•The Ugly: for recurring bad

reviews, compile and present to

the responsible physician or

management team

Social media action planInbound marketing campaign checklist

Complimentary reputation management report card

Medical Marketing Toolkit

!DOWNLOAD TOOLKIT

or go to bit.ly/Medical-Marketing-Toolkit