Post on 28-Jul-2015
Web content is the textual, visual or aural content that is encountered
as part of the user experience on websites.
It may include
Text images sounds videos animations
WHAT IS WEB CONTENT?
Everything else is not. The layout, design, the system or code that
runs the website, the servers, the underlying logic of interaction, etc.
All these serve only one purpose: delivering the content.
WHAT IS NOT WEB CONTENT?
But, when the time came
and evolution started
kicking in, the changes were
not just shedding the extra
body hair.
In fact, the major change was
that our heads started
spawning new ideas and our
hearts started experiencing
new emotions
And just like humans do, people started drawing on
walls and stones of all shapes and kinds to document
their stories and communicate their ideas
It didn’t matter what colour the stones were, nor how big or small they were. What humans wanted was to communicate
Then ideas became too big and drawings were not enough. Therefore, writing was created
This time, instead of drawing on the stones, people started carving out letters. And still, the main purpose was to
communicate ideas
After that, people discovered ink. Then, they discovered paper. And the purpose remained the same: communicating ideas.
Then the printer was invented, then computers and then the internet and mobile phones, and the main purpose of all these inventions was still the same: communicating ideas.
These ideas have also evolved; they became advertising
products, disseminating valuable information, or maybe just
some entertaining funny pictures
And since humans are creative beings, they always tried to present
their ideas in a way that would make them easier to understand .
Carved out on a valuable piece of stone, ornamented with nice
drawings or have some really cool animation; all to compliment the
ideas they are trying to communicate.
Users don’t want to spend their time admiring your website. It’s not what they’re there for. They are there to find what they’re looking for, and move on to the next task in their day.
Great UX and design are those that make it easier for users to find what they’re looking for, whether it’s a new blender, some references for their research, or just the fact that they’re bored and searching for entertainment. If your website solves their problem, they come back for more.
Content is the reason people/customers actually visit websites, read newspapers or any other media
MORAL OF THE STORY
Online content is being produced every second of everyday by everybody who is using the internet, but it comes down to us as digital professionals to create the great compelling content that people will relate to, enjoy and share.
THE MORAL
Of THE MORAL OF
THE STORY
In short, go find your content creation team and buy them a drink (your copywriter, in particular! )