DNX Talk ★ Ehrenfried Contra Gromberg - Kill the Canvas - Ich bin solo
'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)
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Transcript of 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)
![Page 1: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/1.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
Drew Nicholson
![Page 2: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/2.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
![Page 3: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/3.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
91% of organisations are using Content Marketing
![Page 4: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/4.jpg)
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….and it’s growing
![Page 5: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/5.jpg)
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Today’s ‘Content’
• Opportunity for marketing
• Left vs right brain (creativity vs measurement)
• Engagement and ‘the funnel’
• Being where the buyers are
![Page 6: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/6.jpg)
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The opportunity
![Page 7: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/7.jpg)
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Balancing left and right
![Page 8: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/8.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
![Page 9: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/9.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
Not my money
I need to build a case
Not only my decision
There’s a team of people involved
Not small change
Often big investment
Not tomorrow
The process takes time
![Page 10: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/10.jpg)
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![Page 11: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/11.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
![Page 12: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/12.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
![Page 13: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/13.jpg)
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![Page 15: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/15.jpg)
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Engagement
![Page 16: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/16.jpg)
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![Page 17: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/17.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
![Page 18: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/18.jpg)
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![Page 19: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/19.jpg)
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Title?
![Page 20: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/20.jpg)
Copyright) dnx limited 2013. All Rights Reserved.
Did you Know…?
90% of all bullying
decisions start on the webSource: Forrester
“Empowered tech buyers
are two-thirds into the
buying cycle before
engaging sales”Source: Forrester Research
![Page 21: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/21.jpg)
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Then this
happened…
![Page 22: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/22.jpg)
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Emotion and humanity
Engagement/Funnel/Rethinking what works
Leveraging ‘social’ earlier
![Page 23: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/23.jpg)
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NetNames
'Different World'
![Page 24: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/24.jpg)
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Unilever
![Page 25: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/25.jpg)
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Lex Autolease
![Page 26: 'Content is not king – creative content is king' Drew Nicholson, CEO, DNX (10.25-11.10)](https://reader036.fdocuments.in/reader036/viewer/2022081403/55494b3eb4c905194d8b5b38/html5/thumbnails/26.jpg)
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O2
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dnx Limited accepts no responsibility for loss occasioned to any person acting or refraining from acting as a result of material contained in this presentation. No part of this presentation may be used, reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,
mechanical, photocopying, reading or otherwise without the prior permission of DNX Limited. © DNX Limited 2013. All Rights Reserved.
Drew Nicholson
CEO