CONTENT IS K ING

Rashwan ZazaArabic Copywriter

W H Y C O N T E N T C O M E S F I R S T

Web content is the textual, visual or aural content that is encountered

as part of the user experience on websites.

It may include

Text images sounds videos animations

WHAT IS WEB CONTENT?

Everything else is not. The layout, design, the system or code that

runs the website, the servers, the underlying logic of interaction, etc.

All these serve only one purpose: delivering the content.

WHAT IS NOT WEB CONTENT?

So, why should content come first? you ask

L e t m e te ll y o u a s to ry !

In the beginning, humans were just simple monkeys!

But, when the time came

and evolution started

kicking in, the changes were

not just shedding the extra

body hair.

In fact, the major change was

that our heads started

spawning new ideas and our

hearts started experiencing

new emotions

And just like humans do, people started drawing on

walls and stones of all shapes and kinds to document

their stories and communicate their ideas

It didn’t matter what colour the stones were, nor how big or small they were. What humans wanted was to communicate

Then ideas became too big and drawings were not enough. Therefore, writing was created

This time, instead of drawing on the stones, people started carving out letters. And still, the main purpose was to

communicate ideas

After that, people discovered ink. Then, they discovered paper. And the purpose remained the same: communicating ideas.

Then the printer was invented, then computers and then the internet and mobile phones, and the main purpose of all these inventions was still the same: communicating ideas.

These ideas have also evolved; they became advertising

products, disseminating valuable information, or maybe just

some entertaining funny pictures

And since humans are creative beings, they always tried to present

their ideas in a way that would make them easier to understand .

Carved out on a valuable piece of stone, ornamented with nice

drawings or have some really cool animation; all to compliment the

ideas they are trying to communicate.

Users don’t want to spend their time admiring your website. It’s not what they’re there for. They are there to find what they’re looking for, and move on to the next task in their day.

Great UX and design are those that make it easier for users to find what they’re looking for, whether it’s a new blender, some references for their research, or just the fact that they’re bored and searching for entertainment. If your website solves their problem, they come back for more.

Content is the reason people/customers actually visit websites, read newspapers or any other media

MORAL OF THE STORY

Online content is being produced every second of everyday by everybody who is using the internet, but it comes down to us as digital professionals to create the great compelling content that people will relate to, enjoy and share.

THE MORAL

Of THE MORAL OF

THE STORY

In short, go find your content creation team and buy them a drink (your copywriter, in particular! )

Thank you!