Transcript of Contagious / An early warning system for brands 1 Paul Kemp-Robertson / Co-founder / Contagious.
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- Contagious / An early warning system for brands 1 Paul
Kemp-Robertson / Co-founder / Contagious
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- Text to go in here 2 Meerkatting Humans are two-screen animals
now
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- 3 "Tablets are one of the most rapidly adopted consumer
technologies in history and are poised to fundamentally disrupt the
way people engage with the digital world both on-the-go and perhaps
most notably, in the home," Mark Donovan / ComScore Senior VP of
mobile / US tablet market has reached a critical mass One in four
smartphone owners also using a tablet / ComScore
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- 4 31% of US internet users now use a tablet - up from 12% last
year - 74 million tablet users - 64% read news - 31% spend more
time reading now (Source: Pew) US tablet market has reached a
critical mass Multi-platform content consumers
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- 5 Mobile video share grew 39% 71% of tablet users watch
long-form videos that are ten minutes or longer Immersion >
Snacking Source: Ooyalas Global Video Index Share of tablet video
viewing grew 90% in the past six months
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- 6 A Clockwork Orange / Contextual Content Random House +
PopLeaf / iPad Edition
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- 7 Simplicity is King / Action-reaction The Fantastic Flying
Books of Mr. Morris Lessmore
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- 8 Band Aid / Magic Vision / 30% x 7 opens Child-friendly Tech /
Digital Parenting / Three Parent Families
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- 9 Coke Polar Bowl / Digital Engagement / 60% of 100m SB
audience using two-screens
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- 10 The Augmented Content Trend / Amplifying the social
conversation
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- 11 32,000 people RSVP'd on Facebook - 15 times the goal 12.5%
increase in usage of the @CocaCola Twitter handle during the bears
control Over 9 million users tuned into the live stream Average
session time of 28 minutes Coke Polar Bowl / Results Tying all the
screens together / Allison Lewis / Coke CMO
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- 12 Chevy / Game-Time App Hijacking the Super Bowl
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- 13 Chevy / Game-Time App Incentives to engage /
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- 14 Chevy / Game-Time App Real-time quizzes
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- 15 Chevy / Game-Time App Personalised codes / Win the cars in
the ads
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- 16 Chevy / Game-Time App Social buzz / Amplified reach
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- 17 Chevy / Game-Time App Better than Madonna
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- 18 Chevy / Game-Time App The oxygen of buzz / Extending the
reach and life of the campaign
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- 19 96% of tablet owners have read a printed magazine in the
past year. 68% of tablet have read newspapers or magazines on a
tablet that they had not previously read in print. Source: PPA
Tablets reinvigorate print Complementing not cannibalising
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- 20 GQ Live / An Industry First September Edition / Augmented
Reality Ads & Cover
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- 21 The Tablet Generation 47 apps per day / Hacking Android in
five months