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Contagious / An early warning system for brands 1 Paul Kemp-Robertson / Co-founder / Contagious

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Text to go in here 2 Meerkatting Humans are two-screen animals now

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3 "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan / ComScore Senior VP of mobile / US tablet market has reached a critical mass One in four smartphone owners also using a tablet / ComScore

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4 31% of US internet users now use a tablet - up from 12% last year - 74 million tablet users - 64% read news - 31% spend more time reading now (Source: Pew) US tablet market has reached a critical mass Multi-platform content consumers

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5 Mobile video share grew 39% 71% of tablet users watch long-form videos that are ten minutes or longer Immersion > Snacking Source: Ooyalas Global Video Index Share of tablet video viewing grew 90% in the past six months

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6 A Clockwork Orange / Contextual Content Random House + PopLeaf / iPad Edition

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7 Simplicity is King / Action-reaction The Fantastic Flying Books of Mr. Morris Lessmore

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8 Band Aid / Magic Vision / 30% x 7 opens Child-friendly Tech / Digital Parenting / Three Parent Families

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9 Coke Polar Bowl / Digital Engagement / 60% of 100m SB audience using two-screens

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10 The Augmented Content Trend / Amplifying the social conversation

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11 32,000 people RSVP'd on Facebook - 15 times the goal 12.5% increase in usage of the @CocaCola Twitter handle during the bears control Over 9 million users tuned into the live stream Average session time of 28 minutes Coke Polar Bowl / Results Tying all the screens together / Allison Lewis / Coke CMO

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12 Chevy / Game-Time App Hijacking the Super Bowl

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13 Chevy / Game-Time App Incentives to engage /

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14 Chevy / Game-Time App Real-time quizzes

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15 Chevy / Game-Time App Personalised codes / Win the cars in the ads

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16 Chevy / Game-Time App Social buzz / Amplified reach

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17 Chevy / Game-Time App Better than Madonna

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18 Chevy / Game-Time App The oxygen of buzz / Extending the reach and life of the campaign

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19 96% of tablet owners have read a printed magazine in the past year. 68% of tablet have read newspapers or magazines on a tablet that they had not previously read in print. Source: PPA Tablets reinvigorate print Complementing not cannibalising

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20 GQ Live / An Industry First September Edition / Augmented Reality Ads & Cover

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21 The Tablet Generation 47 apps per day / Hacking Android in five months