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Transcript of Q1/17contagious-com.s3.amazonaws.com/.../magazines/... · Co-founder & Editorial Director Paul...
The views expressed in Contagious are those of the respective contributors and are not necessarily shared by the magazine or its staff. No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent.
LONDON / NEW YORK / SÃO PAULO / SINGAPORE / PORTLAND
www.contagious.com @contagious
CEO Karl Marsden / [email protected] Co-founder & Editorial Director Paul Kemp-Robertson / [email protected] Co-founderGee Thomson / [email protected]
CONTAGIOUS EDITORIAL EditorAlex Jenkins / [email protected] EditorEmily Hare / [email protected] Editor Chloe Markowicz / [email protected] Head of TrendsPatrick Jeffrey / [email protected] Writers Sophia Epstein / [email protected] Swift / [email protected] ResearchersEdoardo Biscossi / [email protected] Dimitrova / [email protected] Director Charlotte Sallis / [email protected] EditorSangeeta Chauhan
CONTAGIOUS INSIDER / CONSULTANCY Director Will Sansom / [email protected] of Projects Georgia Malden / [email protected] Senior Strategist & Creative Capabilities LeadArif Haq / [email protected] Insight StrategistKatrina Dodd / [email protected] ConsultantDan Southern / [email protected] America President, Americas Nick Parish / [email protected] StrategistChris Barth / [email protected] BrazilPresident & Director of ContentJanaina Borges / [email protected] ConsultantSilvia Antunes / [email protected] of Asia PacificSimon Kemp / [email protected]
ISSUE 50 COVER / AXEYou might be wondering whether you’ve just opened up the latest issue of Contagious magazine or a bathroom cabinet. Our steamy cover image, courtesy of the supremely talented folks at 72andSunny in Amsterdam, celebrates Axe’s transition from sex-obsessed deodorant brand to progressive purveyor of male grooming products. If you’re still in doubt about Axe’s views on modern masculinity check out our model Sidney’s black nail polish and, of course, read the brand spotlight on page 67.
BUSINESS DEVELOPMENT UK Head of Global SalesAdam Freeman / [email protected] Development ManagersJoe Carter / [email protected] Lang / [email protected] Business Development DirectorStephane Scheyven / [email protected] North America Managing PartnerNoelle Weaver / [email protected] Development ManagersOscar Farnese / [email protected] Longo / [email protected] Business Development Manager Charlton Lawson / [email protected]
CLIENT ENGAGEMENTHead of Client EngagementLaura Khairallah / [email protected] and Subscriptions ManagerRaghini Gami / [email protected] ManagerPaige Lougheed / [email protected]
CONTAGIOUS EVENTSHead of Events Kara Dougall / [email protected]
OPERATIONSFinance Executive Nuccia Tomasello / [email protected] Office ManagerFrederick Galley / [email protected] of Culture & RetentionDeborah-Louise Grant / [email protected] Indigo Press Ltd / www.indigo-press.com
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HERE’S TO THE RISKY ONESContagious PioneersWe celebrate the agencies willing to try the untested in order to help their clients face the future. By Alex Jenkins.
NEED TO KNOWStandout campaigns We showcase the best campaigns of the quarter and explore trends such as how brands are using algorithms to generate creative ideas and integrating voice-controlled technology into their marketing.
GRINDR Disruptor Kristina Dimitrova highlights Grindr’s reinvention, from an anonymous hook-up app to a lifestyle brand with a solid social purpose.
WHEN THE SLIPPER DOESN’T FIT OpinionThe advertising industry risks losing influence and share of the marketing budget because of its failure to get to grips with data, argues Contagious Insider’s Dan Southern.
GOING WITH THE CROWDOpinionCrowdsourcing is out of its experimental phase and blue-chip brands are now using it to keep up with content demands. But is it the right solution for clients, agencies and consumers, asks James Swift.
GENIUS SURVEY Special reportWhat are the biggest challenges facing businesses in 2017? James Swift picks the brains of business leaders, marketers, academics and tech startup founders from across the world to find out.
SMALL BUT PERFECTLY FORMED Startups and startup culture The disruptors, the game-changers, the finders of new markets and the upstart startups. This quarter we look at companies that firmly believe that doing good is good for business.
MACHINE LEARNINGContagious guidesFive steps to take advantage of the technology that’s transforming businesses. By Patrick Jeffrey.
AXE / SCENT OF A MANBrand spotlightChloe Markowicz on how Axe is embracing changing ideas of male masculinity and support for feminism to reinvent itself from a brand known for provocative ads featuring scantily clad women to one that appeals to the modern man.
BREAKING HABITSInterview / Peter RieferData scientist Dr Peter Riefer explains how brands can work out the best time to approach people and get them to switch their allegiances. By Edoardo Biscossi.
WILDFIREEarly signals from the futureThis quarter we focus on how AI is helping us with predictions and the way in which technology is democratising medical diagnostics.
LEARNING TO LEADInterview / Simon SinekAuthor and consultant Simon Sinek shares his mission for leadership to be more caring and empowering and explains why many companies are currently run in an ‘ass-backwards’ way. By Emily Hare.
PRETTY AS A PICTURE Did it sell?How Max Factor’s partnership with Blippar led to direct conversions in-store by repurposing its social media content.
JACKETS TO JERKYFeaturePatagonia has set the benchmark for sustainable clothing brands for more than 40 years. Now, it’s recycling its purposeful mindset to expand its business from fashion to food. By Sophia Epstein.
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KENCO / CAFFEINE HITBrand spotlightEmily Hare on how Kenco’s Coffee vs Gangs initiative goes beyond marketing to change the lives of people who grow its products and dramatically improve the brand’s revenues in the process.
FIGHT FOR YOUR RIGHT TO PARTYOpinion
Alex Jenkins argues that advertisers are paying for the social media party.
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The views expressed in Contagious are those of the respective contributors and are not necessarily shared by the magazine or its staff. No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent.
LONDON / NEW YORK / SÃO PAULO / SINGAPORE / PORTLAND
www.contagious.com @contagious
CEO Karl Marsden / [email protected] Co-founder & Editorial Director Paul Kemp-Robertson / [email protected] Co-founderGee Thomson / [email protected]
CONTAGIOUS EDITORIAL EditorAlex Jenkins / [email protected] EditorEmily Hare / [email protected] Editor Chloe Markowicz / [email protected] Head of TrendsPatrick Jeffrey / [email protected] Writers Sophia Epstein / [email protected] Swift / [email protected] ResearchersEdoardo Biscossi / [email protected] Dimitrova / [email protected] Director Charlotte Sallis / [email protected] EditorSangeeta Chauhan
CONTAGIOUS INSIDER / CONSULTANCY Director Will Sansom / [email protected] of Projects Georgia Malden / [email protected] Senior Strategist & Creative Capabilities LeadArif Haq / [email protected] Insight StrategistKatrina Dodd / [email protected] ConsultantDan Southern / [email protected] America President, Americas Nick Parish / [email protected] StrategistChris Barth / [email protected] BrazilPresident & Director of ContentJanaina Borges / [email protected] ConsultantSilvia Antunes / [email protected] of Asia PacificSimon Kemp / [email protected]
ISSUE 50 COVER / AXEYou might be wondering whether you’ve just opened up the latest issue of Contagious magazine or a bathroom cabinet. Our steamy cover image, courtesy of the supremely talented folks at 72andSunny in Amsterdam, celebrates Axe’s transition from sex-obsessed deodorant brand to progressive purveyor of male grooming products. If you’re still in doubt about Axe’s views on modern masculinity check out our model Sidney’s black nail polish and, of course, read the brand spotlight on page 67.
BUSINESS DEVELOPMENT UK Head of Global SalesAdam Freeman / [email protected] Development ManagersJoe Carter / [email protected] Lang / [email protected] Business Development DirectorStephane Scheyven / [email protected] North America Managing PartnerNoelle Weaver / [email protected] Development ManagersOscar Farnese / [email protected] Longo / [email protected] Business Development Manager Charlton Lawson / [email protected]
CLIENT ENGAGEMENTHead of Client EngagementLaura Khairallah / [email protected] and Subscriptions ManagerRaghini Gami / [email protected] ManagerPaige Lougheed / [email protected]
CONTAGIOUS EVENTSHead of Events Kara Dougall / [email protected]
OPERATIONSFinance Executive Nuccia Tomasello / [email protected] Office ManagerFrederick Galley / [email protected] of Culture & RetentionDeborah-Louise Grant / [email protected] Indigo Press Ltd / www.indigo-press.com
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Contagious 50 Axe Cover_V2.indd 1 23/02/2017 15:42
