Travel Oregon’s Content StrategyEmily Forsha@emilyforshaemily@traveloregon.com

Too Much Content

Not Enough Content (Personalization)

(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)

editorial objective:

Destination Curators

Platforms + Content

Social Stories

Partnerships

Editorial Calendars & Tracking

See a sample Editorial Tracking Calendar from Travel Oregon