Conquering the Content King and Distribution Queen: ESTO 2014
9
-
Upload
emily-forsha -
Category
Marketing
-
view
102 -
download
0
Transcript of Conquering the Content King and Distribution Queen: ESTO 2014
Travel Oregon’s Content StrategyEmily Forsha@[email protected]
Too Much Content
Not Enough Content (Personalization)
(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping Tourism”)
editorial objective:
Destination Curators
Platforms + Content
Social Stories
Partnerships
Editorial Calendars & Tracking
See a sample Editorial Tracking Calendar from Travel Oregon