Competitive Intelligence

ANDY BEAL PUBCON

Our

Spy

 10+ years in the field  Hand-to-hand reputation management skills  Inventor of Trackur.com  Co-conspirator of Radically Transparent  Cover: Editor of Marketing Pilgrim

News

What: Company name, CEO, Products, Locations,

Why: New products New features Media placements Sympathetic bloggers

Rants

What: Sucks, defective, crap, poor, dirty, expensive...

Why: Poach their clients Promote your alternative Improve your products

Employees

What: Their blogs, social profiles, photos, videos...

Why: Loose lips sink...brands Egos ergo bragging Damaging evidence Potential hires

Jobs

What: Their job listings

Why: Products in development New locations Lost employees

Google

How: Google.com/alerts Email or RSS As-it-happens! Google Sidewiki Local listings

Tweets

How: Follow employees Follow company profile Search.Twitter.com Private Twitter Lists

Facebook

How: Read their Fan page! Who are their fans? Search Posts by Everyone

URLs

How: DomainTools.com /Registrant-Alert/ /Mark-Alert/

Oodle

How: Oodle.com/job/ Company name Location Skills/position

Advanced

Tools

How: SocialMention.com ¢ Trackur.com $ Radian6.com $$$ VisibleTechnologies.com $$$$

Contact

andybeal@gmail.com @andybeal andybeal.com 919.816.2106