in-store marketing expert

In-store marketing ensures that the presentation of the brand in-store resonates with both the drivers of usage and the drivers of purchase.

In-store marketing extends the marketing mix to the point of purchase.

In-store marketing stimulates desired shopper behavior.

In-Store Marketing

In-Store Marketing Mix

Shopping behavior

Availability

Communication Offer

POP media is an agency partner that help manufacturer in executing in-store marketing mix initiative especially in developing the right communication at the store level.

Our Expertise

Roles of in-storecommunication

• Create awareness- new news- special offer

• Encourage action- product trial- buy now- buy more

Outside store

Inside store On shelf Product/

packaging

On shelf – Modern Trade

Shelf frame

Header

Divider

Inside store – Modern Trade

Standee display

Inside store – Modern Trade

Standee display

Inside store – Modern Trade

Floor displayEnd gondola dress-up + gate

Standee display End gondola dress-up

Inside store – Modern Trade

Inside store – Modern Trade

End gondola dress-up Pillar dress-up

Inside store – General Trade

Table top displayCheck out counter

Inside store – General Trade

Hanger display

Clip strip

Integrated communication

COC

Standee display End gondola

Clipstrip

Shelf talker

Outside store

Shop sign

Outside store

Solution Center

Solution Center

Store dress-up

Store dress-up

Store dress-up

Our Clients

MILA087878041945

popmediaindonesia@gmail.com

Contact us