Company Profile Pop Media
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in-store marketing expert
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19-Oct-2014 -
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Transcript of Company Profile Pop Media
in-store marketing expert
In-store marketing ensures that the presentation of the brand in-store resonates with both the drivers of usage and the drivers of purchase.
In-store marketing extends the marketing mix to the point of purchase.
In-store marketing stimulates desired shopper behavior.
In-Store Marketing
In-Store Marketing Mix
Shopping behavior
Availability
Communication Offer
POP media is an agency partner that help manufacturer in executing in-store marketing mix initiative especially in developing the right communication at the store level.
Our Expertise
Roles of in-storecommunication
• Create awareness- new news- special offer
• Encourage action- product trial- buy now- buy more
Outside store
Inside store On shelf Product/
packaging
On shelf – Modern Trade
Shelf frame
Header
Divider
Inside store – Modern Trade
Standee display
Inside store – Modern Trade
Standee display
Inside store – Modern Trade
Floor displayEnd gondola dress-up + gate
Standee display End gondola dress-up
Inside store – Modern Trade
Inside store – Modern Trade
End gondola dress-up Pillar dress-up
Inside store – General Trade
Table top displayCheck out counter
Inside store – General Trade
Hanger display
Clip strip
Integrated communication
COC
Standee display End gondola
Clipstrip
Shelf talker
Outside store
Shop sign
Outside store
Solution Center
Solution Center
Store dress-up
Store dress-up
Store dress-up
Our Clients
