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Folie 1Frank Schultheiss ICMA Conference Budapest 2009
Folie 2Frank Schultheiss ICMA Conference Budapest 2009
The Key Question
do you want to be a shaper…or do you wantto be shaped? You can make a lot of money either way. But you have to understand the
rules of the game in order to succeed.
Folie 3Frank Schultheiss ICMA Conference Budapest 2009
Clients: Shaping Brands
Folie 4Frank Schultheiss ICMA Conference Budapest 2009
Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
Folie 5Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 6Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 7Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 8Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 9Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 10Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Live Shopping
• One day, one deal• Every midday we
launch an event: one
sale that lives until it sells out, or the next midday (e.g. Woot.com)
Folie 11Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Live Shopping
• One day, one deal• Every midday we
launch an event: one
sale that lives until it sells out, or the next midday (e.g. Woot.com)
Folie 12Frank Schultheiss ICMA Conference Budapest 2009
What we do
Live Shopping
• One day, one deal• Every midday we
launch an event: one
sale that lives until it sells out, or the next midday (e.g. Woot.com)
Folie 13Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Folie 14Frank Schultheiss ICMA Conference Budapest 2009
What we do
Shopping Club
• Exclusive product bundles
• Access only with invitation (e.g. ventee-priovee)
Folie 15Frank Schultheiss ICMA Conference Budapest 2009
Pet food & equipment in Europe
• Market size: 17 billons• Market share online: 1 %
Folie 16Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 17Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 18Frank Schultheiss ICMA Conference Budapest 2009
What we do
Folie 19Frank Schultheiss ICMA Conference Budapest 2009
What we do
seller buyer
Puppy Package
Profile transfer: patented process
Folie 20Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Folie 21Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Folie 22Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Folie 23Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Folie 24Frank Schultheiss ICMA Conference Budapest 2009
Who we are
Folie 25Frank Schultheiss ICMA Conference Budapest 2009
The Market
Folie 26Frank Schultheiss ICMA Conference Budapest 2009
The Market
Folie 27Frank Schultheiss ICMA Conference Budapest 2009
The Market
Folie 28Frank Schultheiss ICMA Conference Budapest 2009
The Market
Folie 29Frank Schultheiss ICMA Conference Budapest 2009
Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
Folie 30Frank Schultheiss ICMA Conference Budapest 2009
Change?
media change
technology change
Folie 31Frank Schultheiss ICMA Conference Budapest 2009
Change?
Communication change
Folie 32Frank Schultheiss ICMA Conference Budapest 2009
Folie 33Frank Schultheiss ICMA Conference Budapest 2009
Folie 34Frank Schultheiss ICMA Conference Budapest 2009
Folie 35Frank Schultheiss ICMA Conference Budapest 2009
Change?
Folie 36Frank Schultheiss ICMA Conference Budapest 2009
Change?
Engagementto the point.
Folie 37Frank Schultheiss ICMA Conference Budapest 2009
Change?
Social Media Marketing
Social Network Marketing
Engagement
Web 2.0
Community Marketing
Groundswell
Folie 38Frank Schultheiss ICMA Conference Budapest 2009
Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
user driven commerce
Folie 39Frank Schultheiss ICMA Conference Budapest 2009
Engagement?
� Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $pretax profits
Folie 40Frank Schultheiss ICMA Conference Budapest 2009
Folie 41Frank Schultheiss ICMA Conference Budapest 2009
Folie 42Frank Schultheiss ICMA Conference Budapest 2009
Engagement?
� Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $pretax profits
� Fashion magazine as Engagement
Plattform
� continuous value source: relevant content
� Interaction solutions anytime –independent and on top of the buying process
Folie 43Frank Schultheiss ICMA Conference Budapest 2009
Engagement Advertising?
Push
Advertising MessageDisplay
Demand Creation
Branding Image
Pull
Value SourceIntegration
Interactive
On demandService
user-drivencompany-driven
Classic vs. Engagement
Folie 44Frank Schultheiss ICMA Conference Budapest 2009
VRM – Vendor RelationshipManagement
Folie 45Frank Schultheiss ICMA Conference Budapest 2009
VRM – Vendor RelationshipManagement
Folie 46Frank Schultheiss ICMA Conference Budapest 2009
VRM – Vendor RelationshipManagement
The idea is that there is much more money to be made, in helping demand find and drive supply, than in helping
supply find and drive demand.
The idea is that there is much more money to be made, in helping demand find and drive supply, than in helping
supply find and drive demand.
Folie 47Frank Schultheiss ICMA Conference Budapest 2009
Identity Commons
The purpose of Identity
Commons is to support,
facilitate, and promote the
creation of an open identity
layer for the Internet -- one that
maximizes control,
convenience, and privacy for
the individual while encouraging
the development of healthy,
interoperable communities.
Powered by
VRM Project
Folie 48Frank Schultheiss ICMA Conference Budapest 2009
Agenda
Who we are
user driven changes
Engaging Strategies
The message is…
Folie 49Frank Schultheiss ICMA Conference Budapest 2009
The Message is...
The communities are already out there:
Engage your customers!