Community Session - ICMA Meeting Budapest

49
Folie 1 Frank Schultheiss ICMA Conference Budapest 2009

description

 

Transcript of Community Session - ICMA Meeting Budapest

Page 1: Community Session - ICMA Meeting Budapest

Folie 1Frank Schultheiss ICMA Conference Budapest 2009

Page 2: Community Session - ICMA Meeting Budapest

Folie 2Frank Schultheiss ICMA Conference Budapest 2009

The Key Question

do you want to be a shaper…or do you wantto be shaped? You can make a lot of money either way. But you have to understand the

rules of the game in order to succeed.

Page 3: Community Session - ICMA Meeting Budapest

Folie 3Frank Schultheiss ICMA Conference Budapest 2009

Clients: Shaping Brands

Page 4: Community Session - ICMA Meeting Budapest

Folie 4Frank Schultheiss ICMA Conference Budapest 2009

Agenda

Who we are

user driven changes

Engaging Strategies

The message is…

Page 5: Community Session - ICMA Meeting Budapest

Folie 5Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 6: Community Session - ICMA Meeting Budapest

Folie 6Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 7: Community Session - ICMA Meeting Budapest

Folie 7Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 8: Community Session - ICMA Meeting Budapest

Folie 8Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 9: Community Session - ICMA Meeting Budapest

Folie 9Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 10: Community Session - ICMA Meeting Budapest

Folie 10Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Live Shopping

• One day, one deal• Every midday we

launch an event: one

sale that lives until it sells out, or the next midday (e.g. Woot.com)

Page 11: Community Session - ICMA Meeting Budapest

Folie 11Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Live Shopping

• One day, one deal• Every midday we

launch an event: one

sale that lives until it sells out, or the next midday (e.g. Woot.com)

Page 12: Community Session - ICMA Meeting Budapest

Folie 12Frank Schultheiss ICMA Conference Budapest 2009

What we do

Live Shopping

• One day, one deal• Every midday we

launch an event: one

sale that lives until it sells out, or the next midday (e.g. Woot.com)

Page 13: Community Session - ICMA Meeting Budapest

Folie 13Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Page 14: Community Session - ICMA Meeting Budapest

Folie 14Frank Schultheiss ICMA Conference Budapest 2009

What we do

Shopping Club

• Exclusive product bundles

• Access only with invitation (e.g. ventee-priovee)

Page 15: Community Session - ICMA Meeting Budapest

Folie 15Frank Schultheiss ICMA Conference Budapest 2009

Pet food & equipment in Europe

• Market size: 17 billons• Market share online: 1 %

Page 16: Community Session - ICMA Meeting Budapest

Folie 16Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 17: Community Session - ICMA Meeting Budapest

Folie 17Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 18: Community Session - ICMA Meeting Budapest

Folie 18Frank Schultheiss ICMA Conference Budapest 2009

What we do

Page 19: Community Session - ICMA Meeting Budapest

Folie 19Frank Schultheiss ICMA Conference Budapest 2009

What we do

seller buyer

Puppy Package

Profile transfer: patented process

Page 20: Community Session - ICMA Meeting Budapest

Folie 20Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Page 21: Community Session - ICMA Meeting Budapest

Folie 21Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Page 22: Community Session - ICMA Meeting Budapest

Folie 22Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Page 23: Community Session - ICMA Meeting Budapest

Folie 23Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Page 24: Community Session - ICMA Meeting Budapest

Folie 24Frank Schultheiss ICMA Conference Budapest 2009

Who we are

Page 25: Community Session - ICMA Meeting Budapest

Folie 25Frank Schultheiss ICMA Conference Budapest 2009

The Market

Page 26: Community Session - ICMA Meeting Budapest

Folie 26Frank Schultheiss ICMA Conference Budapest 2009

The Market

Page 27: Community Session - ICMA Meeting Budapest

Folie 27Frank Schultheiss ICMA Conference Budapest 2009

The Market

Page 28: Community Session - ICMA Meeting Budapest

Folie 28Frank Schultheiss ICMA Conference Budapest 2009

The Market

Page 29: Community Session - ICMA Meeting Budapest

Folie 29Frank Schultheiss ICMA Conference Budapest 2009

Agenda

Who we are

user driven changes

Engaging Strategies

The message is…

Page 30: Community Session - ICMA Meeting Budapest

Folie 30Frank Schultheiss ICMA Conference Budapest 2009

Change?

media change

technology change

Page 31: Community Session - ICMA Meeting Budapest

Folie 31Frank Schultheiss ICMA Conference Budapest 2009

Change?

Communication change

Page 32: Community Session - ICMA Meeting Budapest

Folie 32Frank Schultheiss ICMA Conference Budapest 2009

Page 33: Community Session - ICMA Meeting Budapest

Folie 33Frank Schultheiss ICMA Conference Budapest 2009

Page 34: Community Session - ICMA Meeting Budapest

Folie 34Frank Schultheiss ICMA Conference Budapest 2009

Page 35: Community Session - ICMA Meeting Budapest

Folie 35Frank Schultheiss ICMA Conference Budapest 2009

Change?

Page 36: Community Session - ICMA Meeting Budapest

Folie 36Frank Schultheiss ICMA Conference Budapest 2009

Change?

Engagementto the point.

Page 37: Community Session - ICMA Meeting Budapest

Folie 37Frank Schultheiss ICMA Conference Budapest 2009

Change?

Social Media Marketing

Social Network Marketing

Engagement

Web 2.0

Community Marketing

Groundswell

Page 38: Community Session - ICMA Meeting Budapest

Folie 38Frank Schultheiss ICMA Conference Budapest 2009

Agenda

Who we are

user driven changes

Engaging Strategies

The message is…

user driven commerce

Page 39: Community Session - ICMA Meeting Budapest

Folie 39Frank Schultheiss ICMA Conference Budapest 2009

Engagement?

� Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $pretax profits

Page 40: Community Session - ICMA Meeting Budapest

Folie 40Frank Schultheiss ICMA Conference Budapest 2009

Page 41: Community Session - ICMA Meeting Budapest

Folie 41Frank Schultheiss ICMA Conference Budapest 2009

Page 42: Community Session - ICMA Meeting Budapest

Folie 42Frank Schultheiss ICMA Conference Budapest 2009

Engagement?

� Case Net-A-Porter.com: designer fashion shop, 134 MIO $ revenues und 16 MIO $pretax profits

� Fashion magazine as Engagement

Plattform

� continuous value source: relevant content

� Interaction solutions anytime –independent and on top of the buying process

Page 43: Community Session - ICMA Meeting Budapest

Folie 43Frank Schultheiss ICMA Conference Budapest 2009

Engagement Advertising?

Push

Advertising MessageDisplay

Demand Creation

Branding Image

Pull

Value SourceIntegration

Interactive

On demandService

user-drivencompany-driven

Classic vs. Engagement

Page 44: Community Session - ICMA Meeting Budapest

Folie 44Frank Schultheiss ICMA Conference Budapest 2009

VRM – Vendor RelationshipManagement

Page 45: Community Session - ICMA Meeting Budapest

Folie 45Frank Schultheiss ICMA Conference Budapest 2009

VRM – Vendor RelationshipManagement

Page 46: Community Session - ICMA Meeting Budapest

Folie 46Frank Schultheiss ICMA Conference Budapest 2009

VRM – Vendor RelationshipManagement

The idea is that there is much more money to be made, in helping demand find and drive supply, than in helping

supply find and drive demand.

The idea is that there is much more money to be made, in helping demand find and drive supply, than in helping

supply find and drive demand.

Page 47: Community Session - ICMA Meeting Budapest

Folie 47Frank Schultheiss ICMA Conference Budapest 2009

Identity Commons

The purpose of Identity

Commons is to support,

facilitate, and promote the

creation of an open identity

layer for the Internet -- one that

maximizes control,

convenience, and privacy for

the individual while encouraging

the development of healthy,

interoperable communities.

Powered by

VRM Project

Page 48: Community Session - ICMA Meeting Budapest

Folie 48Frank Schultheiss ICMA Conference Budapest 2009

Agenda

Who we are

user driven changes

Engaging Strategies

The message is…

Page 49: Community Session - ICMA Meeting Budapest

Folie 49Frank Schultheiss ICMA Conference Budapest 2009

The Message is...

The communities are already out there:

Engage your customers!