Coca Cola vs Pepsi

Group Members

Ali Zain Raza

Abdul Jalil

Kamran Chohan

Asfer Javed

Salman Saeed

Shanza Javed

Qurat Ul Ain Raza

Sania Ijaz

Mehak munir

Mavra Pervaiz

Anum Noukhez

Coca Cola International

• Established in 1886 • Carbonated soft drink• Referred also as COKE• Beverage variety: more than 500 brands • Operational reach: 200+ countries • Consumer servings (per day): 1.6 billion• More than 92,400 employees

Coca Cola History

• The product was born in Atlanta, Georgia, on May 8, 1886.

• Dr. John Stith Pemberton produced the syrup

• It was sampled at Jacobs Pharmacy.

• Sold for five cents a glass as a soda fountaindrink.

Name & logo

• Suggested by John Pemberton’s• Frank Robinson scripted ‘Coca

Cola’ into the flowing letters

Coca Cola Pakistan

• Started Operation in 1953• Market leader till 1987• Till 1996, 10 plants was run by local partners• After 1996 CCBPL acquired the Coca Cola

plants in Pakistan.

Coca Cola Pakistan

• It serves 70,000 retail outlets.• Nearly 3000 workers.• During last two years it invests $130 million.

Coca Cola Pakistan

• Coca-Cola introduced in Pakistan 1953• Fanta 1965• Sprite was introduced 1972• Diet Coke & Fanta Lemon 2001

Sania Ijaz

Mission Statement of Coca Cola

To provide Coca-Cola at arms’

length

Slogans of Coke

• 1886 Drink Coca-Cola• 1908 Get the genuine• 1923 Enjoy thirst• 1934 When it's hard to get started, start

with a Coca-Cola• 1942 The only thing like Coca-Cola is

Coca- Cola itself• 1956 The friendliest drink on earth

Slogans of Coke

• 1963 Things go better with Coke• 1993 Always. Coca-Cola• 2001 Life is Good• 2003 Jo Chaho Ho Jaye Coca Cola Enjoy• 2004 Flight Of Delight• 2005 Galay Delicious Taste• 2006 Thanda matlab Coca Cola

Slogans of Coke

• 2007 Khaly pely jeely Coca Cola• 2008 Aja jashan mana ly

2008

BRRR!!!

PepsiCo International

• Established in 1883• Carbonated soft drink• Initially named as “Brand’s Drink”• Later named Pepsi-Cola• Available in nearly 200 countries• Many brand names are 100 years old

PepsiCo History

• Made by Caleb Bradham in the 1883 in New Born, North Carolina

• Trademarked on June 1903

History …

• 1920: Pepsi-Cola goes bankrupt• 1931: Pepsi-Cola is reborn Bought by the

Loft Candy Company president, Charles G. Guth

• 1934: Pepsi begins selling 12oz bottles for 5 cents

Shamim and Co

• Established in 1973• More than 300 skilled employees• Served 20 million peoples everyday• Capacity 250,000 cases per day• Deals in four products

– Pepsi– 7Up– Mirinda– Sting

Shamim and Co

• Covers all Southern Punjab– Sahiwal– Mianwali– Rajan pur– Multan– Bahawalpur– Bahawalnagar– Khan pur

Shanza Javed

Mission StatementOf Pepsi

We Bring You Pepsi - It's The Cola". But that's not it; we also bottle the fastest growing carbonated soft drinks like the Mountain Dew, Mirinda Orange and the 7-UP.

Slogans of Pepsi

• 1939: Twice as Much for a Nickel • 1950: More Bounce to the Ounce • 1957: Say Pepsi, Please • 1960: Be Sociable, Have a Pepsi • 1964: Come Alive, You're in the Pepsi

Generation • 1975: Have a Pepsi Day• 1981: Pepsi's got your taste for life

Slogans of Pepsi

• 1989: Diet Pepsi. The Right One• 1990: Yehi hai right choice Baby UH HUH• 1995: Nothing Else is a Pepsi• 1996: "Drink Pepsi. Get Stuff• 1997–1998: Generation Next• 1999: Yeh Dil Maange More!• 2000: pepsi ye pyaas heh bari

Slogans of Pepsi

• 2003: Its the Cola / Dare for More• 2009: My Pepsi My Way• 2010: Badal Do Zamana• 2011: Dunya Hai Dil Walon Ki

Hierarchy of Shamim & CoManaging Director

General Manager Technical

General Manager Sales

General Manager Finance

General Manager

Operations

Manager Production

Manger Sales & Marketing Manager MIS

Manager Admin

Manager Personnel

Manager Finance

Manager Research & SIS

Manager Quality Control

Manager Shipping

Manager Account

Management of Shamim & Co

• Managing Director: Alamgeer Khan Tareen• GM Sales& Marketing: MR Amir Hameed• GM Production: MR Ijaz • GM Finance: MR Sohail Butt

Quality Awards

• 1st prize for quality in 1994 by PEPSI International

• Asian Champion in 1999• Also ISO 9000 certified

Production Process

• Follow line-flow strategy• Same process for all products• No plant is fixed for certain product• Plant is washed by TSP, while switching to

another product

Qurat Ul Ain Raza

Production Process

Process is consist of 7 stages• 1st stage

– Getting Treated water• Lime, Farris Sulphate & chlorine are added

Production Process

• 2nd Stage– Preparation of Simple Syrup

• Adding sugar into water at 85ºC• Filtered and cooled at 19ºC• Quickly Cooled at extreme temperature to avoid germs

growth

Production Process

• 3rd Stage– Preparation of Finish Syrup

• Concentrate, flavor and simple syrup are added

• 4th Stage– Washing Empty Returned Bottles

• Bottles passed through 57 ºC to 77º C• Washed by caustic soda and TSP• Light test

Production Process

• 5th Stage– Filling Section

• Syrup and Treated water comes in Carbo Cooler• Ammonia chips are added for cooling purpose• CO2 is added in Carbo Cooler

• 6th Stage– Crown Corks & inspection

Production Process

• 7th Stage– Printing & Casing

5th Presenter

Pepsi Quality Tests

• BRIX INVERSION TEST– Break the sugar molecule– Test is taken after an hour of starting tank on

production line• BRIX BY HYDROMETER TEST

– Measures by weight, the percent solids of sugar in simple syrup, finished syrup and final Beverage

Pepsi Quality Tests

• pH TESTING– Indicates the amount of acidity– Measures for raw water, treated water and final

beverage• Incoming Raw Material Testing

– Caustic soda %purity test– Processing material calcium chloride test– Processing material ferrous sulphate test

Pepsi Quality Tests

• FILL HEIGHT TEST– Also called Light Test– Verify the bottles are consistently filled at accurate

level• Taste, Odor & Appearance Test• Other Tests

Role of PepsiCo

• PepsiCo is responsible for the quality of Pepsi cola and other product line

• International laboratory test• System shows that PepsiCo has rigid quality

control system

Coca Cola HierarchyChief Operating Officer Operation Manager

Quality

Control

Manager

Sales and

Marketing Manager

HR Manager

Logistics Manager

Accoun

t manager

Production

Manager

Managing Director

Coca Cola Process

• Production Process is almost same as PEPSI• Raw Material includes:

– Sugar– Concentrate & Flavor– Treated water– Empty Bottles– Ammonia NH3

– Carbon Dioxide CO2

Coca Cola Process

• Water Extraction• Preparation of simple syrup • Preparation of final syrup• Washing of empty bottles• Production• Labeling and casing

Coca Cola Quality Tests

• Light test of empty bottles• Water purity test• Simple syrup quality test• Final syrup quality test• Light test of final product• Raw material quality tests

HRM in Coca Cola

• Coca Cola believes in employee empowerment• Safe working environment for employees• Employees are awarded with Increment & bonus.• Medical facility for employees• Training & seminars held for all levels of employees.• Special allowances are given at Eid & Festivals.• Provide financial help in term of short term loans• Higher positions are filled from outside, people within

the department should be promoted to the chief technician and sales supervisor level.

HRM in Shamim & Co

• Miss Parsa HABIB is the HR Manager • Employees are usually trained by seniors & seminars• Special allowances are given on Eid & Festivals• Incentives are also given for regular work during peak season.• Promotions are also given to employees on the basis of their

performance.• Campus recruitment• Provide a positive culture• Provide employees a safe working environment.• Comply with all health & safety Requirements• Shamim & Co give respect to their employees

SWOT Analysis Pepsi

• Strengths– Quality in terms of product service– Quality of people (trained, motivated, committed)– High profit rate– Strong image of PEPSI in consumer’s mind – In time service of supplies and technical assistance – Strong financial position– Rapidly increasing market share– High technology equipments

• Weaknesses– Poor feed back from employees – Insufficient salaries– No advertisement budgets for post mix. – No promotional activities in post mix. – No availability of spare parts. – No proper workshop for post mix.

SWOT Analysis Pepsi

• Opportunities– New style management– New brand introduction Sting– Low cost skilled person availability– Opening of new outlets – Strong consumer commitment with PepsiCo.

SWOT Analysis Pepsi

• Threats– Coca- Cola is on its way to get market share – Amrat and Makka cola also trying to get market

share– Changes in consumer purchasing power– Increase in competition– Inflation– Due to blame of religious group– No proper employee’s orientation programs

SWOT Analysis Pepsi

• Strengths– Continuous growth– Popularity– Branding obvious and easy recognized– Customer loyalty– Employees Satisfaction

SWOT Analysis Coca Cola

• Weaknesses– lack of popularity of other coca cola brands– Supply shortage– Old machinery– Sales rate become less in winter– Insufficient production plant

SWOT Analysis Coca Cola

• Opportunities– Advertise its less popular products– More brand recognition– Low cost labour– Increase the supply region

SWOT Analysis Coca Cola

• Threats– changing health consciousness attitude– Major Competition with Pepsi– Other competitors– Traditional drinks (Rooh Afza, Jam e Shirin)– Increasing Tax rates– Religious Groups Blames– Inflation

SWOT Analysis Coca Cola

Conclusion

A perfect match of products

Vanilla Pepsi (2002) Tropicana (1998) Gatorade (2001) Aquafina (1993) Cherry Pepsi (1989) 7-Up (1986) Diet Pepsi (1964)

Vanilla Coke (2002)

Minute Maid (1960) PowerAde (2001) Dasani (1999) Cherry coke (1985) Sprite (1960) Diet coke (1982)

Conclusion

• Both companies are international• Both are following international quality

standards• Both companies are strong competitors• Both are concerned to provide high quality

products in market• Both companies give importance to their

employees

Thank

You