PROJECT OF MANAGEMENT

GROUP MEMBERS

Shazia KanwalSumman Niaz

Hannan SohrabSultan

Mehmood

INTRODUCTION OF PEPSI

Brand of Pepsico. No.1 soft drink in Pakistan Introduced by Caleb Bradham in

1893 Operates in more than 156 countries

of the world Head quarter is in New York

PEPSI PAKISTAN Founded by Nawab Siddique Hussain

Qureshi In 1971, first plant was established in

Multan Faced severe competition from ”7up” which

was established in 1968 Introduced “Teem” to compete with “7up” “7up” was acquired by Pepsi, later Head office is in Lahore

CONT’D PEPSI PAKISTAN

Distribution Centers are in: Karachi Lahore Multan Gujranwala Faisalabad Islamabad

INGREDIENTS OF PEPSI Carbonated Water High fructose corn syrup Caramel color Sugar Phosphoric acid Caffeine Citric acid Natural Flavors

INTRODUCTION OF COCA COLA

Brand of Coca Cola Co. Introduced by John Pemberton in

1886 Operates in more than 200 countries

of world Head quarter is in Georgia

COCA COLA PAKISTAN Started in Pakistan in 1953 Head office is in Karachi Distribution centers are in:

Karachi Sialkot Hyderabad Faisalabad Gujranwala Multan Lahore Rahim Yar Khan

INGREDIENTS OF COCA COLA

Caffeine Cocaine Carbonated water Sugar Phosphoric acid Natural flavors

VISION, MISSION AND VALUES

VISION STATEMENT OF PEPSI

"To be the world's best beverage company.”

MISSION STATEMENT OF PEPSI

"To be the world's premier consumer ProductsCompany focused on convenient foods andbeverages.”

CORE VALUES OF PEPSI

Core Values

Care for Customer

s

Sell only proud

products Speak Truth

Balanced long term and short

term benefits

Respect for others Innovative

VISION STATEMENT OF COCA COLA

“Be a highly effective and fast-movingorganization.”

MISSION STATEMENT OF COCA COLA

To refresh the world... To inspire moments of optimism and

happiness... To create value and make a difference.

CORE VALUES OF COCA COLA

Leadership

Integrity

Accountability

Passion

Diversity

Quality

BOARD OF DIRECTORS OF PEPSI

Mr. Akbar Akhtar Khan(Chairman)

Mr. Haroon Akhtar Khan(Chief Executive Officer)

Mr. Amjad Jahanzaib Khan(Company Secretary)

Mr. Ghazi Akhtar Khan(Member)

Mr. Saifullah Khan Paracha(Member)

BOARD OF DIRECTORS OF COCA COLA

Nadeem Chowhan(Senior facilitator and consultant)

Farhad Karamally(International Management Consultant)

Naveed Khan(Admin and operations manager)

Kamran Rizvi(Founding Director)

Mehreen Shoaib(Senior Consultant)

PRODUCTS OF PEPSICO.

PRODUCTS OF COCA COLA CO.

MANAGEMENT FUNCTIONSManagement Functions

Planning

Organizing Leading Controlling

PLANNING

Planning involves Defining goals Establishing strategies Developing plans to coordinate

activities

MANAGEMENT FUNCTIONS OF PEPSIPlanning GOAL: to beat competitors and to

improve quality Centralized decisions Traditional goal setting technique Formal Planning Handle unusual situations by

conducting special meetings with employees

ORGANIZING

Organizing is defined as: Determining what needs to be done How it will be done Who is to do it

ORGANIZING

Work specialization Team work Low managerial levels Training of employees

DEPARTMENTSHRM DepartmentPlanning analysis DepartmentMRD DepartmentAudit DepartmentProduction Depatment

Quality Control Department Inventory Department Empty stock Department

Sales Department Post mix Department

LEADING

Leading involves: Motivating Working with and through other people

to accomplish organizational goals

LEADING

High level of motivation Bonus and salary packages 5Kg sugar on Eidain Profit Allowance Travelling allowance and daily

allowance

CONTROLLINGControlling is defined as: Monitoring Comparing Correcting work performance

CONTROLLING Audit of accounts Top level management has proper

check and balance on lower level management

Each manager has one assistant manager to check the performance of staff employees

How to solve conflicts between employees?

MANAGEMENT FUNCTIONS OF COCA COLA

Planning GOAL: To ensure proper delivery of

products to customers Rational decisions Centralized decisions Traditional goal setting technique Formal Planning

ORGANIZING

High formalization Team work Training of employees

DEPARTMENTS

HRM Department Account Department Marketing Department R&D Department Sales Department IT Department

LEADING

Discuss with employees various problems faced by them

Bonus and salary packages Incentives like TA, DA Social with employees

CONTROLLING Check and balance on employees Take action against problem creators Control proper distribution of products Compare stated and real goals Manager in every field to control

activities in that department

SWOT ANALYSIS

SWOT

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

SWOT ANALYSIS OF PEPSISTRENGTHS More brands than its competitors like Coca

Cola, Amrat Cola Most preferred soft drink in Pakistan Low employee turnover rate Discount schemes for customers from time

to time More brand loyal customers Sponsors sports, musical concerts, walks

WEAKNESSES

Low foreign investment No discount or incentives for retailers Not considering important outlets like

hotels, canteens, colleges

OPPORTUNITIES

Launch products in areas where Coca Cola has not made supply

Provide refrigerators where Coca Cola has not provided

Increase the sales through increase in investment in musical concerts and cultural shows

THREATS

PEPSI stands for “Pay Each Penny to Save Israel”

Increased taxes Coca Cola is a strong competitor of

Pepsi Local brands Other drinks like juices

SWOT ANALYSIS OF COCA COLASTRENGTHS Brand Name Most preferred drink in international

market Captures all the outlets of Railway

stations Foreign investment

WEAKNESSES

No discount schemes for customers and distributors

High employee turnover rate Less carbonated as compared to Pepsi Less brands than Pepsi Pepsi captures the outlets of airport Lack of popularity of many Coca Cola

brands

OPPORTUNITIES Advertise less popular brands Purchase rising brands Increase number of distribution centers Offer scholarships for students Sponsor Pakistan Hockey Team

THREATS

Tough competitors like Pepsi Govt. policies Threat of Health Minister Public Pressure Groups Other drinks like juices

ANALYSIS OF FINANCIAL STATEMENTS

Company Name

Total Revenue Gross Profit Net Profit

(Amount in Billions)

(Amount in Billions)

(Amount in Billions)

Pepsi 55,137 41,395 15,642

Coca Cola 40,990 29,902 8,824

FINANCIAL STATEMENT ANALYSIS

Pepsi Coca Cola

55,437

40,99041,395

29,902

156428824

Chart TitleTotal Revenue Gross Profit Net Profit

BALANCE SHEET ANALYSIS

Company Name

Current Assets

Fixed Assets Total Liabilities

(Amount In billions)

(Amount in Billions)

(Amount in Billions)

Pepsi 23,135 36,836 59,971

Coca Cola 14,205 34,120 48,325

ANALYSIS OF BALANCE SHEET

Pepsi Coca Cola

23135

14205

36836 34120

15368

48325

Chart TitleCurrent Assets Fixed Assets Total Liabilities

CONSUMER ANALYSIS OF PEPSI AND COCA COLA

Pepsi50%

Coca Cola35%

Others16%

CONCLUSION

According to the research and survey conducted by us, management of both cmnies are performing good. But Pepsi is most preferred soft drink in Pakistan as compared to Coca Cola due to different offers due to taste.

THANKS