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www.shamrocktechnologies.comBoeing is the registered trademark of The Boeing Company.
Founded in 1941, Shamrock Technologies is the worlds largest
processor of micronized polytetrafluoroethylene (PTFE), and a
leading worldwide manufacturer and supplier of a broad line
of specialty wax-based products. Shamrock offers almost 1,000
coatings and additives products that are used in several hundred
applications in more than 20 major industries, including aerospace.
THANK YOU SHAMROCK.
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5/52April 2011 www.coatingsworld.com Coatings World | 5
April 2011 Vol. 16, No. 4 Table of Contents
COATINGSWORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7,circulation@rodpub.com.POSTMASTER: Send address changes to:circulation@rodpub.com;(201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings
World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGS WORLDS circulation is audited by BPA International.
COLUMNS
International Coatings Scene ....................................21Latin America Valspar Strengthens Brazil Investment
Europe Paint Firms Look to Emerging Economies for Growth
Business Corner ..........................................................26Can We Buy America Again?
ADVERTISING SECTIONSClassified Ads ..............................................................48
Advertising Index........................................................49
27 Resins Market Report
34 Lab Equipment Directory
36 38th Annual Waterborne Symposium
38 RadTechs uv.eb WEST 2011
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................18
Financial News ..........................19Market Reports ........................20
New Products ............................24
Industry News ..........................41
Suppliers Corner........................44
People ........................................45
Meetings ....................................46
Final Coat ..................................50
27
31Local Color
36
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Each week I am bombarded with news about the latest round of
price increases from raw material suppliers, which in turn force
paint makers to raise the prices on their end products. It is a
viscous cycle and one that is not going away anytime soon as the global econ-
omy continues to climb out of recession mode and political instability aroundthe world sends oil prices up.
In fact, oil prices have jumped 24 percent since the middle of February
when rebellion broke out in Libya and eventually squeezed off production
that supplied nearly two percent of the worlds oil. As a result fuel prices have
been increasing. Add to the mix a scarcity of natural resources and youve got
all the ingredients for a bad business cocktail.
Price hikes are the new norm in our modern age, whether were lling up at the
gas station, buying milk in the grocery store or procuring the latest batch of raw
materials for next quarters line run. Here are some recent price announcements.
Celanese Corp. increased prices on emulsions used in adhesives, paint, coat-
ings, carpet and textiles, in response to higher oil costs. The increase includes
three cents per pound for vinyl acetate homopolymers and vinyl acetate eth-ylene emulsions, both used in adhesives. Vinyl acrylic emulsions, a paint, coat-
ing and adhesive additive, are up by ve cents per pound and pure acrylic
emulsions, also used in paint, are rising by nine cents per pound.
Omonova Solutions Specialty Chemicals implemented a price increase of
six cents per dry pound for styrene butadiene emulsion polymers. The rm
also announced a two percent price increase for Plioway and Pliolite acrylic
copolymer dry resins, and a three cents to ve cents per pound increase on
Pliotec acrylic and styrene acrylic lattices, depending on the grade.
Evonik Carbon Black GmbH, a subsidiary of Evonik Industries, increased
prices for Carbon Black Pigments and Pigments Preparations Corasol, Derus-
sol, Tack and Colcolor by up to 10 percent for deliveries to locations in Eu-
rope, Asia and ROW. Prices for shipments in the NAFTA Region increased byup to twelve cents per pound.
Faced with continued increases in the costs of raw materials and volatility in
the global supply chain, Sun Chemical Performance Pigments will raise global
prices on Quinacridone and Perylene high performance pigments by up to 10 per-
cent and Violet 23 pigments by $4.50 per pound, effective May 1, 2011.
The automotive OEM coatings business of PPG will implement price in-
creases and surcharges for its electrocoat primer coatings line and related
products effective May 1. PPGs protective and marine coatings (PMC) busi-
ness is also raising prices globally. International Paint, the protective and ma-
rine coating arm of AkzoNobel, also initiated product price rises in response
to spiraling global raw material costs.
AkzoNobel Powder Coatings Europe West increased prices between 8.5
and 19 percent. Italian rm Inver SPA increased the prices of powder coatings
from 10 to 15 percent. DuPont Industrial CoatingSolutions, North America
has increased prices across all liquid and powder coatings products by up to
15 percent.
Against the background of rising raw material costs, Henkel implemented
a price increase for certain product groups of its industrial adhesives. On av-
erage, the price increases range from 10 to 25 percent.
6 | Coatings World www.coatingsworld.com April 2011
Volatile pricing continuesEditors
Page
A Rodman Publication70 Hilltop Road Ramsey, NJ 07446 USA
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Tom Branna tomb@rodpub.comASSOCIATE EDITOR
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Michael Del Purgatorio michaeldp@rodpub.comINTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORSPhil Phillips
EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)
Joseph Cristiano (consultant)Thomas Frauman (consultant)
Sidney Lauren (consultant)Joseph Prane (consultant)Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)
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ADVERTISING SALES (Europe)Baudry Boisseau Associates
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breathe easy .
Have you looked at vinyl-basedresin technology lately?
f o r m u l a t e . m a n u f a c t u r e . m a r k e t . p a i n t . l i v e .
When we introduced our new EcoVAE emulsions last year, we told you
that VAE (vinyl acetate ethylene) technology would be the foundation for a new
generation of consumer pleasing, eco-friendly paints. After just over a year in the
market, formulators of all types of paints have found that EcoVAE strikes the bal-
ance that everyone has been looking for in making high quality, high performing,
people-friendly products.
Theyve discovered that formulating with EcoVAE is uncomplicated. That the paintsthey make with it show excellent scrub, stain resistance and touch-up performance.
And that EcoVAE technology is suitable for a broad range of interior paints from
premium brands to contractor flats.
If youve already found EcoVAE, thanks for your support. If you haventmaybe its time
you discovered the next generation low VOC emulsion that everyone in the North American
paint industry is talking about.
Your future is our focusworldwide.
Find the balance youre looking for.Contact us.
www.EcoVAE.com
infopaints@celanese.com
Brian Duke
973-443-4014
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Dogged by asbestos claims, United
Gilsonite Laboratories (UGL) has led a
voluntary petition for Chapter 11 bank-
ruptcy reorganization in a Pennsylvania
U.S. district court. The paint and coatings
manufacturer is seeking court approval to
establish a trust fund to settle outstanding
claims and an injunction preventing as-
bestos-related awards except though the
trust. UGL used asbestos in joint compound
but discontinued the practice more than
thirty years ago, according to the company.In recent years weve been burdened
with signicant asbestos claims that threaten
to undermine our strong company, said
Thomas White, president of UGL, in a pre-
pared statement. This ling is a proactive
step to ensure the continued success of UGL
for the long-term and we are pleased that
there is a clear path to effectively resolve
these historic liabilities fully and nally.
If the court approves the establishment
of a trust, UGL and its insurers would cre-
ate a pool of revenue and asbestos claimantswould petition a committee for payments.
We will put money in the court-ap-
proved trust for asbestos victims in order to
win immunity from future lawsuits, said
Michele Margotta Neary, UGLs public re-
lations director. Once that trust is funded,
UGL will immerge in the free and clear. This
will be the only money available to asbestos
victims. It is a sound nancial decision be-
cause at this point, we were ghting claims
with no end in sight and with uncertainty of
the dollar amount.
GM approves 1100755 EleganceClearcoat from Sherwin-Williams Automotive FinishesGeneral Motors has approved new
1100755 Elegance clearcoat from Sher-
win-Williams Automotive Finishes
(SWAF) on a global basis. The clearcoat
has undergone certication to meet the
GMW15406 standard that General Mo-
tors sets to assure that vehicles repaired at
its dealerships use automotive renishproducts of high quality. Elegance
clearcoat is designed for force-dry/booth
applications and is recommended for use
on multi-panel repairs or overall nishing.
Celanese appoints AlgolChemicals distributor forRussia and UkraineCelanese Emulsions Polymers has ap-
pointed Algol Chemicals as its distributor
in Russia and the Ukraine for all its water-
based binders into all end use applications.
Representatives from both companiessigned the agreement on Wednesday at the
European Coatings Show to emphasize the
commitment of both parties to the paint
and coatings industry in Russia.
Algol Chemicals has a long history
of doing business in Russia and we are
convinced they will assist us in reaching
our growth goals by extending the reach
of vinyl acetate/ethylene (VAE) emulsions
in this region, said Rolf Kuropka,
Celanese sales director for EMEA.
Celanese Emulsions is pleased to wel-
come Algol Chemicals into its distribu-
tion network, as they are a good fit with
our philosophy of strong customer ori-
entation and technical support.
Algol Chemicals plans to open a coat-
ings laboratory in the Moscow area, to
provide formulation and applicationdevelopment assistance for local paint
manufacturers. The lab will focus on the
Mowilith brand of dispersions for use in
waterborne paints, which are gaining
favor in Russia for their reduced emis-
sions and costs versus solventborne
alternatives. CW
8 | Coatings World www.coatingsworld.com April 2011
UGL files for Chapter 11AsWeGoToPress
Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
3M. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,24,45,50
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,19, 24
Bluestar Silicones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,19
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31
Master Bond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
MesoCoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Muralo Paint Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10, 18,31
Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
United Gilsonite Laboratories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
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Reichhold World Headquarters and Technology Center
P.O. Box 13582Research Triangle Park, NC 27709
(919) 990-7500 (local) or (800) 431-1920 (toll-free)
www.Reichhold.com
Todays environment is changing and so is Reichhold. Beckosol AQis a new platform of low VOC alkyd latex
resins made from renewable resources. From stains to metal primers, Beckosol AQis the natural selection.
For more information please visit
www.BeckosolAQ.com.
AQ 101
Exterior Stain
AQ 205
Interior Primer
AQ 206
Trim Enamel
AQ 210
Metal Primer
AQ 510
Semi Gloss
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BASF Coatings has opened a new training
center for automotive renishing in
Toluca, Mexico. The new Renish Com-
petence Centre (RCC) is located in the
Toluca Vesta Park industrial area in Mex-
ico State. Approximately 500 customers
per year will undergo training there in the
future, the company said. The training
courses support the BASF Coatings auto-
motive renish brands available in Mex-
ico. The company now has a network of
approximately 50 RCCs throughout theworld. The Renish Competence Centres
are state-of-the-art information and train-
ing centers for spraypainters from all over
the world. More than 10,000 participants
per year attend courses at the centers in
the Europe, Middle East and Africa re-
gions alone. The RCC in Mexico is the
fourth new center to be opened within the
past two-plus years. In 2010, a training
center was opened at the Montataire site
in France for approximately 400 cus-
tomers per year. Prior to that, the 2,000-square meter RCC was inaugurated in
Mnster in 2009, and in late 2008, a
training center was opened in Shanghai to
serve roughly 600 renish specialists per
year. BASF said the need for more train-
ing centers is on the rise.
ABRAFATI 2011issues call for papersABRAFATI (Brazilian Coatings Manufac-
turers Association) has issued a call for
papers for its 12th International CoatingsCongress, which will take place Novem-
ber 21-23 2011 at the Transamerica Expo
Center in Sao Paulo, Brazil. Technicians,
professors, researchers and others inter-
ested in presenting papers at the 12th In-
ternational Coatings Congress may now
submit their abstracts to be evaluated by
the scientic committee. This years con-
gress will highlight recent research and in-
novations related to procedures, products,
raw materials, applications, technology
and environmental care, among otherthemes. Anyone interested in presenting a
lecture or participating in the Poster Ses-
sion should submit an abstract of the pres-
entation to the 12th Congress Committee
by May 31, 2011 through the website
www.abrafati2011.com.br. The summary
should be 20 to 30 lines long, in Por-
tuguese, English or Spanish. It should in-
clude a title, the authors name (and
co-authors), the speakers name and the
basic content summarized.
EPA awards $5.5 million tosupport nanotechnologyresearchThe U.S. Environmental Protection
Agency (EPA) has awarded $5.5 million
to three consortia to support research on
nanotechnology. EPA, in collaboration
with the United Kingdoms Natural En-
vironment Research Council, is leading
this scientific research effort to better
understand the potential risks to peoples
heath and the environment. The scien-
tific information developed from the re-search can help guide EPA and other
agencies in decisions about the safety of
new materials and products that are
made using nanotechnology.
The responsible development of nan-
otechnology can play a major role in sus-
taining a positive, healthy environment, a
vibrant and growing economy, and a high
standard of living, said Paul Anastas, as-
sistant administrator for EPAs Ofce of
Research and Development. Under-
standing the risks posed by engineerednanomaterials is a global challenge that is
best met through international collabora-
tion, drawing on the combined expertise
of researchers from diverse backgrounds.
Nanotechnology is the science of very
small matter called nanomaterials, which
are structured in size between one to 100
nanometers. A nanometer is 100,000
times thinner than a strand of hair. At
extremely small sizes, the laws of physics
change, and nanomaterials can exhibit
unique properties different than thesame chemical substances in a larger
size. This opens up new opportunities for
the development of innovative products
and services.
The grants EPA has awarded will help
researchers determine whether certain
nanomaterials can leach out of products
such as paints, plastics and fabrics when
they are used or disposed of and whether
they could become toxic to people and the
environment. Many U.S. industries can
benet from the positive applications of
nanotechnology, including environmentalremediation, pollution prevention, inno-
vative drug delivery and therapy, efcient
renewable energy and effective energy
storage.
In addition to EPAs $5.5 million, the
Consumer Product Safety Commission
(CPSC) has contributed $500,000
through a new research partnership be-
tween the two agencies. Grant awards
were made to three consortia consisting of
researchers from the United States and the
UK. Each U.S. team of researchers re-ceived $2 million from EPA and CPSC for
a total of $6 million. Each UK team also
receives $2 million from the UK agencies,
resulting in a grand total of $12 million to
conduct the research.
Reduced environmentalimpact and costs forNorwegian Cruise LineTen years ago, Norwegian Cruise Line
applied biocide-free Intersleek foul re-
lease coatings to the 78,309 GRT Nor-wegian Sun when it was built in
Germany. Ten years later, the Intersleek
system has only needed touch-up repairs,
significantly reducing overall paint vol-
ume, packaging, waste and VOC emis-
sions, according to the company. In
addition, because full coats were not nec-
essary, dry-docking time and costs were
also significantly reduced.
During Norwegian Suns dry dock in
the Bahamas in January 2011, it was
noted that the Intersleek system had per-formed well and was in good condition
10 | Coatings World www.coatingsworld.com April 2011
BASF opens refinishcompetence center in Mexico
Fresh
Paint
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with no animal or weed fouling.
We are very pleased with the
performance of the Intersleek
system, said Brian Swensen,
senior vice president, technical opera-
tions, Norwegian Cruise Line. At Nor-
wegian Suns two interim dry-docks, we
only applied a total of 600 liters of In-
tersleek. For a standard antifouling sys-
tem, we would have used approximately
6,000 liters. This has resulted in a 90 per-
cent reduction in VOC emissions and a
100 percent reduction in biocide release.
The fact that no full coats were required
meant that the dockings in 2004 and
2007 were completed ahead of schedule
with lower paint and application costs
than expected.
Intersleek has now been
applied on more than 500
passenger vessels over the
last 15 years, including 100
cruise vessels.
Bluestar Siliconesexpands itsmanufacturingfootprint and R&Doperations in NorthAmericaBluestar Silicones has an-
nounced investment plans to expand its
manufacturing footprint and R&D oper-
ations in North America. These investment
plans include Bluestar Silicones acquiring a
147,000-square foot former textile chem-
icals factory in Charlotte, NC, which will
become home to the companys two man-
ufacturing sites currently located in Ven-
tura, CA, and Rock Hill, SC. The new site,
which sits on 19.4 acres, offers Bluestar
12 | Coatings World www.coatingsworld.com April 2011
Fresh
Paint
Chemark Consulting launches 3 Steps to Your Future
New program designed to help closely held businesses reach their aspirations in amore competitive and complex world.
According to Chemark Consulting, closely held companies are going to be at a significant disadvantage coming out of the Great Recession oper-
ating in a business environment where capital is tight, uncertainty remains high, complexity is increasing and large competitors are flush with cash.
To help closely held companies surmount these issues, take advantage of the recovery and reach their goals, Chemark Consultings Ira S. Miller,
VP, Enterprise Transformation, has developed a three-step program.
The 3 Steps to Your Future program includes:
1. Understanding company goals.
2. Performing a diagnostic that will address one or more of the following:
a. Reveal the true leverage potential of the business;
b. Benchmark the business against similar, privately held businesses; and
c. Evaluate critical elements of the business process.
3. Sharing proven models and approaches from multiple industries gained through decades of experience as a senior executive. Some commonly
discussed areas include:
a. Releasing cash that is currently tied up in the balance sheet;
b. Improving the effectiveness of the companys distribution system;
c. Increasing the leadership capabilities of the management team.
This program is designed for firms that are wrestling with business issues and want to find a path to overcome
them. Being open and willing to talk about goals is essential to the programs success. To be accepted in the program,
business volume must exceed $10 million annually and the business must be operating for at least three years.
This program is not designed for companies looking for a silver bullet to fix issues and whose financial statements
do not accurately represent the activity of the business, i.e., they include personal expense items.
Chemark will invest up to one hour in a Preliminary Session. For more information please call Ira Miller at 910-246-
0983 or John Phillips at 910-692-2492 to set up an initial phone meeting. Ira will answer any questions and set up a
convenient time for the Preliminary Session. Visit Chemark on the web at www.chemarkconsulting.net.
Ira S. Miller
Norwegian Sun
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Silicones signicant room for
growth to support its global ve-
year strategic plan to become a
leader in the silicones industry.
The sizable footprint in Charlotte will
enable us to expand our manufacturing
workshops, increase our laboratory space
and give us signicant room to grow in
existing specialty markets and enter new
markets, said J. Christopher York, presi-
dent of Bluestar Silicones North America.
In addition, this investment will greatly
improve our day-to-day operational ef-
ciencies to become even more responsive
to market needs.
The company also intends to increase
stafng in sales, marketing and technical
service. Employment is projected to in-
crease 25 percent in the next two years at
the new Charlotte facility. As part of the
plan, existing manufacturing workshops
will begin to be transitioned into the
Charlotte site towards the end of this year.
According to York, new process equip-
ment will be purchased and installed at
the new site for more localized manufac-
turing to support growth in key markets.
In addition, bulk storage capability will
be available at the new site to improve ef-
ciency and assure raw material feed-
stock supply.
This investment also includes expand-
ing Bluestar Silicones R&D capabilities in
North America at the new site. Bringing
R&D personnel together from Ventura
and Rock Hill to Charlotte, combined
with larger R&D laboratory facilities,
new pilot equipment and increased
stafng will offer customers improved
technical responsiveness and faster prod-
uct development.
Bluestar Silicones expects the transi-
tion for customers will be seamless in
terms of supply with noticeable improve-
ments in its manufacturing environment
and operational efciencies.
The company intends to produce its
extensive range of silicone technologies at
the Charlotte facility, including liquid sil-
icone rubbers (LSRs), high consistency
rubbers (HCRs), room-temperature vul-
canized silicones (RTVs), uids, disper-
sions, release coatings, specialty uids,
resins and antifoam, marketed under its
Silbione, Silcolease, Silcolapse, Lyndcoat
and Bluesil trade names.
The new site is expected
to be fully transitioned by
mid-2013
General Motorsnames BASFSupplier of the Year2010BASF has been named Gen-
eral Motors Supplier of the
Year for 2010. The Supplier
of the Year Award recog-
nizes BASF for consistently
performing above expecta-
tions as a global supplier of
OEM coatings to General
Motors. The award has
been given to BASF seven
times in the last nine years,
recognizing the coatings
supplier for excellence in the areas of
quality, service, technology and price.
Nova Technical Committeemeets in LondonOn February 24, 2011 The Nova Paint
Clubs Technical and Purchasing Execu-
tive Committee met in London to discuss
key issues affecting the global coatings in-
dustry. Representatives from leading coat-
ings companies around the globe
discussed proposed legislation impacting
specic materials and concerns over the
global supply chain.
In addition to the discussions, the
Nova Club presented its Gold Award to
the outgoing chairman of the Nova Tech-
nical Committee, Yacov Mor, techical di-
rector of Israels Tambour, a Nova Mem-
ber since 1987. Nova president Joao Ser-
renho thanked Mor for his outstanding
contribution to the Nova Club and pre-
sented him with the Nova Gold Pin.
Mr Mor is succeeded as Chairman of
the Nova Technical Committee by Dr
Mosongo Moukwa, Technical Director of
Asian Paints. The next Nova Technical
Committee meeting will be in London in
October 2011 and will coincide with
meetings of the wider Nova Board.
PPG publishes ULTRA-Coolcoatings brochurePPG Industries coil and extrusion coatings
group has published a brochure highlight-
ing colorful Duranar ULTRA-Cool and
SUPERL II ULTRA-Cool infrared-reective
coatings for metal roofs, sidewalls and
building components. The six-page booklet
quanties the energy and environmental
benets associated with ULTRACool coat-
ings, which are designed to deect solar
heat away from buildings so they stay
cooler and use less energy for air condi-
tioning. Duranar ULTRA-Cool coatings
are available in a broad palette of light and
dark colors, enabling architects to design
bold, distinctive buildings without sacric-
ing energy performance. The brochure also
features Duranar VARI-COOL coatings,
the rst metal coatings to combine
ULTRA-Cool coatings technology with
14 | Coatings World www.coatingsworld.com April 2011
Fresh
Paint
Nova president Joao Serrenho (left) thanked
Yacov Mor for his outstanding contribution
to the Nova Club and presented him with the
Nova Gold Pin.
BASF receives the General Motors Supplier of the Year Award
for 2010 at the GM Renaissance Center in Detroit Michigan.
Pictured from left to right are Jim Hentschel, Executive Direc-
tor and Global Functional Leader, Body, Exterior, Dimensional
Engineering, General Motors; Beate Ehle, Executive Vice Pres-
ident, BASF Corporation; and Randy Pappal, Executive Direc-
tor and Group Global Purchasing Leader, Body/Exterior,
Interior/Safety, HCAV and Mexico, General Motors.
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15/52
special-effect pigments that change color
depending on how light refracts off their
surface and the angle from which they are
viewed, the company said. Duranar
ULTRA-Cool and Duranar VARI-Cool
coatings are based on the Duranar PVDF
coating system by PPG, which has a 40-
year history of performance in harsh build-
ing environments. The coatings also meet
steep-slope, cool roof requirements for En-
ergy Star Title 24 and LEED criteria pub-
lished by the U.S. Green Building Council
(USGBC). Superl II ULTRA-Cool coatings
are formulated with a proprietary silicone-
polyester resin technology that provides
chalk- and fade-resistance. To download a
copy of the ULTRA-Cool coatings
brochure, visitwww.ppgideascapes.com.
Jotun & Aibel sign contract forcoating the top of the platformat Aibels Yards
Statoils next offshore newbuilding proj-
ectthe Gudrun platformwill be in-
stalled west of Stavanger, close to the UK
border. Newbuilding contract for coating
the platform topside was signed with
Aibel in the beginning of February 2011.
Topside will be built at Aibels yards in
Thailand (60 percent), Poland (20 per-
cent) and in Norway (20 per-
cent). Jotuns fully pre-quailed
Norsok system number one will
be applied. In addition, earlier
last year, another contract was signed for
supplying coatings for the jacket, which is
currently under construction at Aker So-
lutions yard in Verdal, Norway. The jacket
splash zones will be protected with
Baltoake and Marathon, while the sub-
mersed part of the jacket will be protected
with Jotacote Universal.
Lampo electric sports carcoated with eco-friendlyGlasurit paintsThe Swiss design company Protoscar SA
unveiled its Lampo 1 electric showcar in a
brand new look at the 2011 International
Geneva Motor Show. The color by BASF
Coatings Glasurit that lends the Lampo
its cool appearance is called Ice. The
Lampo, which means lightning, was al-
ready presented in Geneva with a BASF
nish back in 2009. The eco-friendly elec-
April 2011 www.coatingsworld.com Coatings World | 15
Fresh
Paint
PPGs ULTRA-Cool coatings brochure high-
lights Duranar technology.
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16/52
tric sports car prototype reaches
speeds of 200 kilometers and has
268 PS, powered by its energy
source of two lithium-ion batter-
ies. In keeping with the energy source,
Protoscar also set high standards in termsof eco-friendliness for the renishing proj-
ect, choosing Glasurit 90 Line waterborne
basecoats for the rerelease of the Lampo
1. The waterborne paint system has a re-
duced solvent content and meets current
VOC legislation.
MesoCoat & University ofAkron sign agreement foradvanced inorganic coatingsMesoCoat, Inc. and The University of
Akron (UA) have formed a collaborativeeffort to develop and accelerate com-
mercialization of advanced inorganic
coatings directed at reducing the nations
$300 billion corrosion problem. Under
this collaborative effort, financed
through the recently awarded and highly
competitive $2 million Ohio Third Fron-
tier Award, The University of Akrons
Corrosion and Reliability Engineering
(CAREs) program and MesoCoat will
perform development, testing and risk
16 | Coatings World www.coatingsworld.com April 2011
Fresh
Paint
Dean Webster to receive 2011 Roy W. Tess Award
The Officers and the Award Committee of the Division of Polymeric Materials: Science and Engineering (PMSE) of the American Chemical Soci-
ety have named Dr. Dean C. Webster of North Dakota State University, Department of Coatings and Polymeric Materials as the recipient of theRoy W. Tess Award in Coatings for 2011. Webster will receive the Roy W. Tess Award from Todd Emrick, chair of the PMSE Division, on August
29, 2011, during the 242nd National Meeting of the American Chemical Society in Denver, CO. The award consists of a plaque and a $3,000
cash prize.
At North Dakota State University, Webster carries out research on the synthesis and characterization of novel polymers. His specific areas of
focus include the synthesis of new high performance polymers and thermosets, polymerization reactions, quantitative structure-property rela-
tionships, and the use of natural products in coatings systems. He has contributed over 48 papers and publications and is credited with 11
patents on coatings related topics. Webster is a past chair of the Polymeric Materials: Science and Engineering Di-
vision of the American Chemical Society, is on the Professional Development Committee of the ACA, and was an
editor for and now sits on the editorial board of the journal Progress in Organic Coatings.
Webster received both his B.S. degree in Chemistry and his Ph.D. in Materials Engineering Science from the Vir-
ginia Polytechnic Institute and State University, the latter of which he earned in 1984. He began his career in the
coatings industry working for the R&D Department of the Consumer Division of Sherwin-Williams in Chicago, IL.At Sherwin-Williams, Webster was involved in resin development for industrial coatings as well as long-range re-
search in new resins and crosslinking chemistry. In 1993 he moved to Eastman Chemical Company where he led
project teams in the areas of application development for new monomers, new chemistry for coatings systems,
and polymer development for coatings. In 2001 he joined the faculty of the Coatings and Polymeric Materials De-
partment at North Dakota State University.
One of Websters main research interests has been applying combinatorial and high throughput methods to
the field of materials science in order to explore and screen a wide variety of polymer compositions in a short time period for polymer synthe-
sis, formulation, and coatings properties. He is also interested in non-toxic fouling release coatings for naval vessels. These coatings are made
by synthesizing crosslinked siloxane-polyurethane coatings that self-stratify into a soft and low surface energy siloxane outerlayer with a tough,
durable polyurethane sublayer, which utilizes combinatorial and high throughput methods.
Webster won the first place Roon Foundation Award for the best paper at the 2003, 2004 and 2006 ACA-sponsored International Coatings
Exposition (ICE). He was also the invited keynote Technical Focus Speaker at the 2004 ICE.
Dean C. Webster
BASFs light silver with a bluish-greenish effect combined with the Glasurit 923-335 clearcoat
created the Ice look of Protoscars Lampo 1.
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17/52April 2011 www.coatingsworld.com Coatings World | 17
reduction of advanced inorganic coatings
(including ceramer, metallic, and ceramic
nanocomposite coatings) in a new joint-
use facility to be built at the University.
MesoCoat will provide development en-
gineers and technicians to supervise and
train University interns as well as their
award winning CermaClad high energy
density, large area, high speed cladding
technology to apply these advanced coat-
ings to various metal surfaces. This col-
laborative effort will utilize the expertise
of two leading corrosion solution organ-
izations to develop new coating applica-
tions that will reduce corrosion costs and
future emissions for several industry sec-
tors including conventional and alternate
energy production, infrastructure and
transportation.
Researchers from ChineseAcademy of Sciencesdevelop a reflective coatingScientists in China have made a reective
coating with a structure that mimics the
underside of a poplar tree leaf. The coat-
ing could be used on the outside of build-
ings to counteract the heating effect of
carbon dioxide emissions, reducing the
energy needed to cool the building from
the inside.
Yanlin Song and colleagues from the
Chinese Academy of Sciences, Beijing,
mimicked the structure of the leafs lower
surface using polymers spun into reec-
tive lms consisting of long, hollow uni-
form bers.
The underside of the poplar leaf is bet-
ter at reecting light than the top. This is
because of the cool roof effect, in which a
layer of hairs on the underside reects the
light, so that less heat penetrates the leaf.
The leaf turns over in strong sunlight to re-
veal the underside and as the light is being
reected rather than absorbed, the leaf ap-
pears white. Normally, the poplar tree
looks green, but sometimes in the summer,
the tree shows a white cast, said Song.
The team discovered that controlling
the film thickness and making the cross
section of the fibers as similar to
the leaf hair as possible is the
key to high reflectivity. They
tested their films by coating
them onto the compound diarylethene,
which changes from red to colorless in
the presence of visible lightthe struc-
ture changes from a closed ring to an
open ring. They found that the coating
stopped the diarylethene changing color,
and had the additional benefit of being
hydrophobic.
The reflectance and waterproof
nature of the coatings make them ideal
candidates for a number of building
situations, said Robert Lamb, an expert
on surface science. Improving the
durability of such delicate interfaces
with the environment will be the major
hurdle.
Song says that his team will continue
to develop highly reective materials,
widening the wavelength at which they
function, to eventually be used to improve
the efciency of lighting. CW
Fresh
Paint
Innovation and Sustainability
The latest developments and future trends in coatings
November 21, 22 and 23 2011 So Paulo Brazil
Call for PapersSubmission Deadline: May 31st, 2011
www.abrafati2011.com.br/ (5511) 3813 8896
ABRAFATI Brazilian Coatings Manufacturers Association
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18/52
Patent No. U.S. 7,794,844 B2
PPG Industries has been granted a patent
for a multi-component composite coating
comprised of a rst coating formed from
a composition comprised of a melamine
group-containing polyethylenically unsat-
urated compound comprised of a plurality
of alkoxy groups; and a second coating
deposited directly adjacent to the rst
coating and comprised of a lm-forming
resin comprised of functional groups re-
active with the alkoxy groups of themelamine group-containing polyethyleni-
cally unsaturated compound.
Ciba patents stronglyadherent coatingPatent No. U.S. 7,790,244 B2
Ciba Specialty Chemicals Corp. has ob-
tained a patent for a method for improv-
ing the adhesion of coatings to an
inorganic or organic substrate wherein at
least one copolymer or cooligomer com-
prised of monomer units derived from atleast one monomer selected from the
group consisting of acrylate and acry-
lamide monomers, at least one monomer
selected from the group consisting of
amine containing ethylenically unsatu-
rated monomers, at least one monomer se-
lected from the group consisting of
ethylenically unsaturated associative
monomers and at least one monomer se-
lected from the group consisting of poly-
acrylates of polyols, is added to the
coating and the copolymer or cooligomeris at least partially neutralized with acid
prior to application to the inorganic or or-
ganic substrate.
BASF patents solidresin-crosslinker foraqueous coatingsPatent No. U.S. 7,790,011 B2
BASF Coatings has received a patent for
a method of coating an article comprised
of blending a resin and a curing agent,
wherein the resin is ionizable and has pen-dant amino groups; melting the resin and
the curing agent at a temperature less than
the thermal curing temperature of the cur-
ing agent; cooling the blended, molten
resin and curing agent until solid to form
a solid, blended resin-curing agent; grind-
ing the solid, blended resin-curing agent
into a powdered or granular form to pro-
duce a granular, solid resin-curing agent;
dispersing the granular, solid resin-curing
agent in an aqueous medium, wherein dis-
persing further includes adding an acidic
salting agent; thereby forming a coatingdispersion, wherein the resin in the coat-
ing dispersion is neutralized by the acidic
salting agent, rendering the resin water-
dispersible and the coating dispersion ca-
thodically electrodepositable; and
applying the coating dispersion to an arti-
cle by cathodic electrodeposition; wherein
the granular, solid resin-curing agent is
transported to a coating preparation site
prior to the dispersing step; or the solid,
blended resin-curing agent is transported
to a coating preparation site prior to thegrinding step.
Adherent coating forresinous substratesPatent No. U.S. 7,763,679 B2
E.I. du Pont de Nemours and Company
has been granted a patent for a coating
composition that when applied over a
resinous substrate produces an adherent
coating. The composition is comprised of
a crosslinkable component comprised of
a polymeric mix containing at least onecrosslinkable copolymer polymerized
from a monomer mixture comprised of
one or more ethylenically unsaturated
monomers having on average 1 to 10 hy-
droxyl groups and a saturated hydrocar-
bon polymer, wherein the monomer
mixture is comprised of in the range of
from 70 parts to 99 parts of the ethyleni-
cally unsaturated monomers and 1 part to
30 parts of the saturated hydrocarbon
polymer, all in parts by weight based on
100 parts by weight of the crosslinkablecomponent; and a crosslinking compo-
nent comprised of cycloaliphatic polyiso-
cyanate of the formula: R1(R2
NCO)n wherein R1 is a substituted or
unsubstituted cycloaliphatic group con-
taining 3 to 20 carbon atoms in the ring,
R2 is independently selected from a direct
bond, a straight aliphatic group or
branched aliphatic group, wherein the
aliphatic group has from 1 to 6 carbon
atoms, and wherein n ranges from 2 to 10.
PPG patents coatingscomprising terpenePatent No. U.S. 7,776,959 B2
PPG has been granted a patent for a coat-
ing comprised of a hydroxy functional
polymer comprised of a terpene and a hy-
droxy functional acrylic monomer that is
polymerized with terpene by free radical
polymerization, wherein the monomer is
not maleic acid/anhydride, and wherein
the hydroxy functional polymer is com-
prised of 30 percent weight or greater of
the terpene.
3M patents adhesivecompositionPatent No. U.S. 2010272942
3M Innovation Properties has patented a
pressure-sensitive adhesive composition
having improved initial tack (generally,
the pressure-sensitive adhesive composi-
tion comprises (1) a carboxylic group-
containing (meth)acrylic tacky polymer
having a weight average molecular
weight of less than 800,000 and a glasstransition temperature of -100 C to -30
C, and (2) an amino group-containing
(meth)acrylic non-tacky polymer having
a weight average molecular weight of
from 30,000 to 100,000 and a glass tran-
sition temperature of 20 C to 90 C. The
amino group-containing (meth)acrylic
non-tacky polymer (2) is present in an
amount of no less than 1 parts by mass
and less than 20 parts by mass on a basis
of 100 parts by mass of said carboxylic
group-containing (meth)acrylic tackypolymer (1). CW
18 | Coatings World www.coatingsworld.com April 2011
PPG patents dual cure coatingPatents
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H.B. Fuller Company reported nancial results for the rst quar-
ter that ended February 26, 2011. Net income for the rst quarter
of 2011 was $14.4 million, or $0.29 per diluted share, versus $19.0
million, or $0.38 per diluted share, in last years rst quarter.
Net revenue for the rst quarter of 2011 was $339.5 million,
up 9.7 percent versus the rst quarter of 2010. Higher average
selling prices, higher volume and acquisitions positively impacted
net revenue growth by 6.8, 2.2 and 1.7 percentage points, re-
spectively. Foreign currency translation reduced net revenue
growth by one percentage point. Organic revenue grew by nine
percent year-over-year. On a sequential basis, net revenue de-
creased approximately six percent relative to the fourth quarterof 2010, in-line with typical seasonal patterns, the company said.
Gross prot margin was down approximately 300 basis
points versus the rst quarter of 2010, primarily due to the cu-
mulative effect of escalating raw material costs over the past year.
Gross prot margin improved by 20 basis points versus the pre-
vious quarter as a combination of product reformulation and
pricing actions offset ongoing raw material cost increases. Rela-
tive to the prior year, Selling, General and Administrative expense
was higher by 5.9 percent, but down 80 basis points as a per-
centage of net revenue.
At the end of the rst quarter of 2011, the company had cash
totaling $122 million and total debt of $239 million. This com-pares to fourth quarter levels of $133 million and $251 million,
respectively. Sequentially, net debt was essentially unchanged.
Cash ow from operations was $1.5 million in the rst quarter,
slightly better than last year, driven by better net working capi-
tal management, offset by lower net income.
We are pleased with the results of the rst quarter, said Jim
Owens, H. B. Fuller president and chief executive. We contin-
ued our growth momentum with organic revenue up nine per-
cent from last year. While raw material costs continued to rise in
the quarter, our gross margin improved sequentially due to a com-
bination of pricing actions, reformulation and product substitu-
tion that were executed efciently by the entire organization. Wehave bumped up our full-year revenue guidance to between 10
percent and 12 percent above last year primarily to reect addi-
tional price increases required to recover material costs. We met
our expectations for protability in the rst quarter and, as a re-
sult, we are reafrming the full-year earnings per share guidance
that we provided at the beginning of the scal year.
BASF achieves a capital gain of 900 M from K+SAktiengesellschaft shares saleBASF SE has successfully placed approximately 19.7 million
shares of K+S Aktiengesellschaft (representing 10.3 percent of
the companys share capital) with institutional investors at aprice of 50.00 per share. It was achieved through an acceler-
ated bookbuilding transaction. The total proceeds of the trans-
action amount to approximately 1 billion. BASF achieved a
capital gain before taxes of about 900 million from the sale.
Jotun reports strong quarter resultsJotuns operating revenues and prots reached record ldevels in
2010, as a result of volume increases in all of its segments and
strong performances in high-growth markets. The company re-
ported operating revenues of NOK 12.0 billion in 2010, up from
NOK 11.2 billion the previous year, while operating prot rose
to NOK 1.34 billion in 2010, from NOK 1.16 billion in 2009.
Jotun sold 10 percent more paint in 2010 than in the previ-ous year. Jotuns strategy of operating across a range of market
segments and geographical regions continues to deliver positive
results, as strong sales in parts of Asia and the Middle East off-
set slower sales in Europe and the US. Rising cost of major raw
materials such as epoxies, titanium dioxide, acrylics and metals,
affected Jotuns margins. Jotun supplied coatings to iconic build-
ings including Burj Khalifa in Dubai, the worlds tallest building,
and Canton Tower in China. CW
H.B. Fuller reports first quarter 2011 results FinancialNews
Successful Strategies for Decision-Makers
CHEMARK
230 N.Bennett St., Ste. 3 Southern Pines, NC 28387910-692-2492 E-mail:phillips@chemarkconsulting.net
Web Site:chemarkconsulting.netPartner Offices: Dorking, ENG Research Triangle Park, N Detroit, MI
Core CompetenciesValue Implications for CLIENTS
Value Systems Analysis Customer Relationship
Management Market Integrity Assessment
Position, Growth,Competitive, Image Analysis New Business Development
Market Research Strategy Business Assessment
& Planning
ChemarkConsulting Group isa 30-year-old management
consulting firm thatconcentrates on tactical &
strategic activities surroundingall industries pertaining to coat-
ings, adhesives, sealants,resins, polymers and additives.
Since 1975, its global clientsinclude product formulators,raw materials and application
equipment suppliers andend-users.
THE
CHEMARK
CONSULTING
GROUP
COATINGS
ADHESIVES
SEALANTS
&
SPECIALTY
CHEMICALS
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Brazils decorative paints and coatingsmarket was worth $2,077.3 million in
2010, according to Frost & Sullivan. With
a compound annual growth rate of 5.8
percent, this is likely to increase to
$3,262.6 million by 2017, the research
rm said. Almost 100 percent of local con-
sumption is produced locally, while the ex-
ports contribute to approximately ve
percent of the total revenues, and are con-
centrated on big multinational companies.
The segment corresponds for 63.8 per-
cent in terms of revenue of the total paintsand coatings market in 2010. The industrial
segment held the second-largest position,
with 21.4 percent, followed by the renish
and automotive sectors, with 14.8 percent
all together. In 2009, the decorative segment
was the least affected by the economic cri-
sis, with a revenue loss of 2.4 percent,
whereas the total market lost ve percent.
The decorative paints and coatings mar-
ket is highly fragmented, with the top ve
participants representing about 80 percent
of the market, and the 10 biggest players, 90percent of the market. The market is prima-
rily driven by the construction and do-it-
yourself (DIY) industries. Governments
major investments in social housing and in-
frastructure, and taxes reduction for the
construction industry drove the market
growth in 2009 and 2010, preventing it
from witnessing a major revenue slump as
the industry shrank 2.4 percent, said Caio
Carvalho, Frost & Sullivan research analyst.
The insufcient local raw material sup-
ply, which can meet only approximately 40percent of the total industrys needs, is a
major market restraint. Investments in this
eld may raise revenues, prot and margin.
In Brazil, the per capita consumption of
paints is approximately liters, whereas it is
15 liters per capita in the U.S. and more
than 20 liters per capita in other developed
countries. This low paint consumption is a
challenge to the market participants, as
there is a cultural barrier and paint is not
regarded as a necessary good.
Ceresana analyzes theadhesives marketMarket research institute Ceresana Re-
search, Konstanz, Germany, has published
a report that analyzes the European adhe-
sives market. According to Ceresana, Ger-
many accounts for approximately 18.5
percent of all demand for adhesives in Eu-
rope, followed by France, Italy and the
UK. However, the highest growth rates are
seen in Russia, Poland and Turkey. The
rm said it expects European adhesivesrevenue will rise to 8.25 billion by 2017.
In Western Europe, the demand for adhe-
sives is especially growing in Germany,
Finland and Sweden.
Paper, packaging and the construction
industry are the most important elds of
application. New constructions and pub-
licly nanced infrastructure projects play an
essential role for the demand for adhesives
in the construction industry. Due to EU sub-
sidies, this effect can be felt more clearly in
Eastern than in Western Europe. An ongo-ing trend is the enhancement of energy ef-
ciency and a reduction in CO2 emissions.
Adhesives are increasingly needed for the
renovation of buildings.
Ceresana Research anticipates that the
demand for adhesives in medical engineer-
ing and the automobile and electronics in-
dustry will see growth rates of 2.7 percent
to 3.8 percent. Especially manufacturers of
acrylate adhesives, which are needed for
cars and rail vehicles, are proting from the
industrys good economic development.The same applies to epoxy resin adhesives
that are additionally used in aircraft con-
struction. Radiation curing adhesives are
expected to record considerable growth in
the electrical and electronics industry. In
general, environmentally friendly adhesives
are gaining importance.
The study provides a concise overview
of the different types of adhesives and of-
fers an analysis of the adhesives market in
31 European countries. It highlights the
most important elds of application indi-vidually, such as wood processing, the au-
tomotive industry, shoes and leather, but
also technical textiles, sports articles, toys
and medical applications. The index of
manufacturers in Volume II provides 199
proles of adhesive producers from 28
countries. The report, available in English
or German, forecasts market opportuni-
ties and risks until 2017. For more info
visitwww.ceresana.com/en/market-stud-
ies/industry/adhesives. CW
20 | Coatings World www.coatingsworld.com April 2011
Brazils decorative paints market to growMarketReports
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21/52April 2011 www.coatingsworld.com Coatings World | 21
Valspar Strengthens Brazil Investment
Latin America International Coatings Scene
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
Valspar Corp.s recent acquisition of
Brazils Isocoat Tintas e Vernizes Ltda.,
located in Araariguama, in So Paulo
state, further strengthens Latin American sales
of powder, liquid and electrodeposition coat-
ings for the company, which has been workingto augment growth in foreign sales.
Isocoat, which began business producing
electrostatic dust coatings, had sales of $34
million last year, and has the capacity to pro-
duce 10,000 metric tons of product per year,
according to a company report. Among its ex-
port markets are Argentina and Colombia. Iso-
coat is a leader in the industry in Brazil and
was the first Brazilian dust coatings company
to gain certification from Qualicoat under the
Zurich-based Association for Quality Control
in Lacquering, Painting and Coating Industry.Apart from its Isocoat acquisition in Brazil,
Valspar in 2006 formed a joint venture with
Tekno S.A. to supply coil coatings in the coun-
try. Tekno augmented its coil coating line ca-
pability with a $28 million investment at its
facility in Guaratinguet, in Sao Paulo state, in
2009. Tekno products are marketed under the
Kroma brand.
Tekno operates four subsidiaries. The first
is Tekrom Transportes Representacoes e Mon-
tagens Ltda, which provides freight trans-
portation services. Next, Profinish Industria eComercio de Produtos Quimicos Ltda, manu-
factures chemical products for metal and plas-
tic surface treatment. MSC/Tekno Laminates
and Composites Ltda, manufactures and sells
laminates and composites for the automobile
industry. And finally, Perfilor SA Construcoes,
Industria e Comercio, produces and commer-
cializes steel tiles and furniture covers for the
industrial sector.
Valspars powder coating brands in Brazil in-
clude Polister TGIC, Polister Epxi Hbrido,
Epxi and Polister Uretano. The company alsomarkets Vectrogard electrocoatings.
Elsewhere in Latin America, Valspar has a
subsidiary in Mexico. Valspar Mexicana, S.A.
de C.V. brands include Valspar, EzDex,
EcoDex, Duraspar, Valflex, Fluropon, Dy-
naprime, Greenbar and Vectrogard. In 2000,
Valspar acquired Lilly Industries, including its
manufacturing operations in Mexico.
In its most recent annual report, Min-
neapolis-based Valspar noted that it expected
growth in coil coatings business in Brazil, Viet-nam, China, Australia and India.
In 1996, Valspar derived only five percent
of its global sales outside of the U.S., but by
2006, the foreign sales share rose to more than
30 percent. Much of this foreign revenue was
based on foreign manufacturing, since only 3.5
percent of the companys sales resulted from
exports in 2006.
Valspar reported 2010 sales at $3.22 bil-
lion, up 12.1 percent from 2009. Net income
for 2010 was $222.1 million compared with
$160.2 million in 2009.Environmental issues are core considera-
tions at Valspar, which reports its environ-
mental impact annually, and provides support
to community efforts such as Habitat for Hu-
manity. Separately, the Valspar Foundation
supports philanthropic projects and provides
emergency relief on a global basis. The com-
pany reports its VOC emissions, other haz-
ardous air pollutants, as well as material use
efficiency and waste minimization, and energy
efficiency and management. Over the past five
years, Valspar has cut its total emissionsroughly in half. CW
Valspar continues
to expand its
global business.
Valspar has grown its Brazil base with the pur-
chase of Isocoat Tintas e Vernizes Ltda., a $34 mil-lion paint producer.
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Paint Firms Look to Emerging Economiesfor Growth Opportunities
International Coatings Scene Europe
by Sean Milmo
European Correspondent
milmocw@rodpub.com
Many of Europes large and medium-
sized coatings companies, predomi-
nantly based in Western Europe, are
having to grapple with the problem of operat-
ing businesses in markets with different charac-teristics and growth rates around the world.
Also private equity funds are now taking the
opportunity to ofoad investments in the sector,
which they made before the recession.
They have a slow-growing domestic market
so that much of their increases in sales have to
come from expansions in the fast-growing mar-
kets of the emerging economies of Asia, Latin
America and Eastern Europe.
The contrasts between the mature and de-
veloping segments of the global coatings sector
has been evident in the latest annual results of
Europes paint producers.
AkzoNobel, the worlds biggest coatings pro-
ducer, recorded 33 percent and 25 percent rises
in Asia and Latin America respectively last year
in decorative paints. In Europe its decorative
sales increased by two percent.
Overall AkzoNobels sales of decorative
paints went up by nine percent to 5 billion
($7.1 billion) and those of performance coatings
by 16 percent to 4.8 billion. With revenue from
its specialty chemicals operation, approximately
40 percent of its sales now come from fast-
growing markets.
With such big differences in geographical
growth rates, many European coatings compa-
nies, even SMEs, have been extending their ac-
tivities outside their Western Europe base into
Eastern Europe and countries on the periphery
of Europe. The multinational players are now
investing heavily further afield in Asia and
Latin America.
European coatings companies with a global
reach tended last year to be the leading per-
formers in terms of sales increases as well asprotability. BASF Coatings, a large proportion
of whose sales come from the global OEM mar-
kets, beneted from a revival in the automobile
market worldwide with an 19 percent rise in
sales to 2.6 billion.
Norwegian-based Jotun, which is probably
the most internationalized of the top-ranking
pure-play European coatings companies with
non-European sales of approximately 60 percent,
pushed up revenue by seven percent to 12 billion
Norwegian kroner ($2.1 billion) with operating
prot up 16 percent to 1.2 billion kroner.
Its combined investments in capacity, per-
sonnel, new markets and R&D were the highest
last year in the companys 80-year-old history.
A large proportion of the investments were in
the Middle East and Asia, which account for the
vast majority of its sales outside Europe.
In the running of their increasingly interna-
tionalized businesses, European coatings com-
panies are adopting different strategies in
different regional markets. Most companies
have been intent on reducing costs and raising
cash flows across the world. Our markets
have not yet fully returned to pre-recession lev-
Slow, stable
domestic markets
are the backbone
of operations, but
growth lies in Asia,
Eastern Europe and
Latin America.
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23/52April 2011 www.coatingsworld.com Coatings World | 23
els and raw material prices are still
volatile, so discipline remains key, said
Hans Wijers, AkzoNobels chief execu-
tive and chairman.
However in Europe, coatings compa-
nies are continuing to be intent on run-
ning a lean operation. Some of them are
undergoing a lot of restructuring and re-
organizing of activities in order to keep a
tight grip on costs by improving infra-
structure and distribution and curbing in-
vestments to increase cash ow and
strengthen margins.
With many, the majority of investment
is being made outside Western Europe,
particularly in Asia. While Jotun is build-
ing a new paints plant in Norway after
closing two in the country, its other major
projects are the construction of a produc-
tion facility and distribution center in
Malaysia and Singapore, two plants in
China and an expansion of a powder
coatings unit in the United Arab Emirates
(UAE) while it has plans for a new water-
borne coatings plant in neighbouring
Saudi Arabia.
In decorative paints markets outside
Western Europe, European companies are
channelling a lot of money into building
up awareness of their brands. AkzoNobel
last year increased promotional expendi-
ture by 30 percent from ve percent to six
percent of revenue.
In Europe coatings producers tend to
concentrate on reinforcing their long-es-
tablished premium brands by introducing
backup services related to them, such as
help with color choices and interior de-
sign. But these high-margin premium
products can be relatively protable even
during periods of sluggish growth, which
is a major reason for European coatings
multinationals wanting to ensure they re-
tain a rm foothold in the region.
In the global decorative market, vol-
ume outstrips value so while decorative
paints account for 51 percent of output
they make up only 44 percent of the value,
according to the latest gures from the In-
ternational Paint and Printing Ink Council
(IPPIC). In Europe the position is reversed
with its share of the worldwide paints
market being higher by value than volume.
At Finnish-based Tikkurila, a regional
player in decorative and industrial coat-
ings covering the Nordic countries, East-
ern Europe and Russia and the rest of the
former Soviet Union, operating margins of
approximately 11-13 percent were
recorded by its Scandinavian and Russian
operations. The exception was its Central
and Eastern European activity, dominated
by Poland, in which margins slumped to
four percent, partially due to intense com-
petition in the Polish market.
Europe does have a number of coatings
sectors with comparatively high growth
rates, mainly in industrial coatings, which
are exported out of the region around the
world. These include wood nishes and
powder coatings where companies re-
ported last year that growth was in the
high single gures or even double digit.
Jotun, whose home base in Norway is
outside the European Union, is aiming to
achieve a 15 percent annual growth in the
17 countries of the Eurozone by exploit-
ing the economies of scale of centralized
plants and distribution points, particularly
in the protective coatings segment.
The company, which began its interna-
tional expansion in 1962 with the open-
ing of a plant in Libya, has conceded that
it may have to do some reorganizing in
the Middle East and North Africa because
of the political unrest in the region.
After establishing a major interna-
tional base in the UAE, it had decided to
refocus on North Africa and the Eastern
Mediterranean as an area of enlargement
by building up a dealer network and re-
cruiting personnel. Its plans have also in-
cluded a new factory in Libya. Now it
says that political upheaval in North
Africa and the Middle East may slow fu-
ture growth.
For experienced international opera-
tors like Jotun the restructuring of a for-
eign activity due to political
developments will not be unusual. There
is still likely to be plenty of opportunities
for slower but high-margin growth within
Europe itself. CW
Europe International Coatings Scene
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24/52
Rust-Oleum has introduced Countertop
Transformations, do-it-yourself (DIY)
decorative coating system that can repli-
cate the look of sought-after countertop
materials like natural stone. The coating
system eliminates the need to hire a con-
tractor and the mess associated with coun-
tertop replacement. It also can be used on
bathroom vanities, bar tops, tabletops and
more. Countertop Transformations is
available in a variety of on-trend nishes
to complement any dcor, including Peb-
bled Ivory, Desert Sand, Java Stone, Onyx
and Charcoal. It stands up to daily wear
and tear, the company said, and features
HomeShield Antimicrobial Protection to
protect the painted surface by inhibiting
the growth of mold, mildew and other
odor or stain-causing microbes.
AkzoNobel expandsarchitectural powder coatingsAkzoNobel Powder Coatings has ex-
panded its product offering to the con-
struction industry, making Interpon D
available from stock in the largest ever se-
lection of colors, gloss levels and textures.
At the forefront of the expansion are
so-called superdurable systems, with
three times the life expectancy of standard
systems. The companys Interpon D2525
superdurable brand is now available in
smooth gloss in a wide range of RAL
shades under the name Interpon D2525
SD, and in a new attractive texture under
the name Interpon D2525 Structura.
Another important addition is a full se-
lection of RAL shades in a standard dura-
bility semi-gloss system, under the name
Interpon D1036 Satin. Semi-gloss n-
ishes are becoming steadily more popular,
transforming the historical preferences for
matt in the UK and high gloss in mainland
Europe, said Russell Deane, market man-
ager, architectural, AkzoNobel Powder
Coatings Europe West.
When we acquired the Rohm & Haas
powder coating activities of Dow last year,
we said that the combination would lead
to an improved offer to customers, said
Gordon MacLeman, managing director
AkzoNobel Powder Coatings Europe
West. Here is the rst strong evidence of
what we meant. Combining Rohm &
Haas market-leading stock range of su-
perdurable systems and full satin offer
with AkzoNobels new textured super-
durable products provides our industry
partners with a complete choice of dura-
bility, color and nish for their projects.
Superdurable systems were introduced
by AkzoNobel in 1991, at a time when the
only requirement was to meet a weathering
test of one-year in Florida. These systems
met a much tougher three-year requirement.
As powder coatings have matured as a mar-
ket, and buildings coated many years ago
show their age, architects have increasingly
become convinced of the need for this im-
proved performance, to ensure their monu-
ments look good for longer.
Master Bond Launches EP21AR,two-component epoxyFor applications demanding exceptional
chemical resistance, especially to acids,
fuels and oils, Master Bond has developed
EP21AR. Whether coating, lining, bond-
ing or sealing, this two-component epoxy
can withstand harsh, acidic environments,
including prolonged immersion in 96-98
percent sulfuric acid and 36 percent hy-
drochloric acid for over a year, the com-
pany said. With a dielectric strength of 400
volts/mil, EP21AR is a durable and stable
epoxy that is also a superb electrical insula-
tor. Its coefcient of thermal expansion is 45-
55 ppm/C, and it is serviceable from -60F
to +275F. It produces high strength, abra-
sion resistant bonds with a tensile strength
over 10,000 psi, a shear strength exceeding
2,700 psi, and a compressive strength greater
than 14,000 psi at 75F.
EP21AR is easy to use with a forgiving
two to one mix ratio by weight, and a
mixed viscosity of 10,000-15,000 cps. It
is 100 percent reactive with no solvents or
diluents and can be applied smoothly in
24 | Coatings World www.coatingsworld.com April 2011
New Rust-Oleum CountertopTransformations DIY coating system
NewP
roducts
The Countertop Transformations DIY system
can replicate materials like natural stone.
http://www.coatingsworld.com/http://www.coatingsworld.com/http://www.coatingsworld.com/8/10/2019 Coatings Word April 2011
25/52April 2011
any thickness. This epoxy has a working life of 45 to 55 minutes
at ambient temperature for a 200-gram batch, and cures at room
temperature or faster at elevated temperatures. It bonds well to
a wide variety of substrates, including metals, glass, ceramics, ce-
ments, vulcanized rubbers, wood and many plastics.
EP21AR is packaged in pint, quart, gallon and ve-gallon
container kits. It is widely used in an array of industries, includ-
ing oil and chemical processing, maintenance and repair, optics,
metalworking, appliance, and electrical/electronic.
Master Bond EP21AR is ideal for applications that require
high strength, electrically insulative bonds in an acidic or corro-
sive environment.
BASF Coatings introduces Polyceram and CoiltecBASF has introduced the new Polyceram Plus topcoats and the
chromate-free Coiltec universal primer. BASF Coatings specically
developed the Polyceram Plus topcoat portfolio for the European
coil coatings market. The exibility and weathering resistance of
the coating are also an important positioning element for the var-
ious product lines comprising the new topcoat system. This entire
spectrum of weathering resistance properties as outlined in Euro-
pean standard DIN EN 10169, can be covered with the new prod-
ucts. The new topcoat family consists of only eight product lines.
They replace the over 20 different product lines previously on
offer. BASF Coatings also launched the newest generation of Coil-
tec universal primers, which can be used on various substrates and
with nearly all topcoats.
Whitford breaks new ground with Xylan HBXylan HB has been introduced by Whitford. According to the
company, new Xylan HB answers a problem that has been the
nemesis of the liquid uoropolymer coating applicator since non-
stick coatings were launched in the middle 1950s: How does one
achieve good lm integrity at lm thicknesses over 25 microns (1
mil) without having such severe problems as stress cracking, mud
cracking, low density, porosity and non-uniformity? The manu-
facturer of a complete line of uoropolymer coatings says Xylan
HB waterborne coatings can be applied at lms to 75 microns (3
mils) with one cure. Even thicker lms (up to 125 microns/5 mils)
are possible with longer-than-normal cure cycles.
Depending upon the specic application conditions, the oven
ramp-up or ash time should be extended to assure removal of all
volatiles. Xylan HB is a good alternative to PFA powder. It has ex-
cellent release characteristics and, because of its ability to form thick
lms, it is ideal for applications with rough surfaces from commer-
cial wafe irons to molds that are recycled repeatedly. Due to its
ability to be applied as a thick lm, Xylan HB offers extended wear
characteristics, simply as a result of the added durability afforded by
the thicker lm. And all formulae are FDA-compliant. Fluoropoly-
mers are high-performance plastic materials used primarily in per-
formance-critical applications in defense-related industries and in
automotive, aerospace, electronics, telecommunications, chemical,
medical and many other industries. In spite of their diverse uses, the
average consumer knows these coatings primarily as the nonstick
part of a fry pan. CW
Make AnyPaint GreenAs environmentally friendly paints evolvefrom marketing concept to industry mandatechemists find the Brilliant Additions portfolioa valuable formulating resource. Thesefunctional mineral fillers excel whencombined with next-generation resinsto optimize the hardness, flexibility,and durability of ultra-low VOC coatings.
All rights reserved.2009
www.Br il liantAddi tions.comFor more information and our complete product portfolio visit:
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Can We Buy America Again?
Business Corner Strategies & Analysis
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
Right now original equipment manufac-
turing (OEM), which represents the
largest part of the United States indus-
trialized output, is in jeopardy. The OEM sector
in the U.S. has been depleted by foreign imports.
Items produced by OEMs include household ap-pliances, electrical communications devices, au-
tomobiles, trucks, buses, SUVs, containers,
furniture, and a myriad of many other general
hard goods. In other words, anything that is
manufactured and that can be purchased for use
in or around a home is at risk.
OEMs represent approximately 26 percent
of the U.S. and 28 percent of the European
gross domestic product (GDP).
Since most all of these items are decorated
and protected with some type of finishing sys-
tem, paint or coating, they too are vulnerableby definition.
When one considers the other GDP con-
tributors, excluding the service industry, the
housing sector is one of the largest. Housing
construction is reliant upon OEM goods such
as siding, dry wall, electrical devices, plumb-
ing components and insulation material
among others, which are increasingly imported
from foreign sources. However, for the most
part the paints and coatings that are used on
our houses are domestically supplied, as are
paints and coatings for other segments such astraffic stripping, auto refinishing, marine,
aerosol, industrial maintenance and new con-
struction. The latter items are far less at risk.
Domestic goods that are at risk to foreign
imports can be directly controlled through
three methods:
Government trade barrierstariffs;
Individual buyersyou and me; and
Valueperceived versus competitive to
imports.
The control individual buyers exert and the
control of perceived value overlap, however,the segmenting aspect here is based on emo-
tion. For example,
during our World
Wars One and Two,
an appeal was made
to common people
to support the
United States war
effort. One sacrifice was to not buy anything
made outside the U.S. That attitude remained
with many U.S. citizens long after the wars
ended. Even Sam Walton founded Wal-Mart
with the slogan, Buy America. Guess what?Today, more than 70 percent of Wal-Marts
merchandise is made in every other place in
the world except America.
The point is that individual buyers with no
patriotic peer pressure will continue to buy
goods based on their perceived value, which will
drive most of us to purchase foreign imports
through our own big box retail houses. The aw-
fully sad irony is that individuals who get laid
off because manufacturing jobs continue to be
outsourced overseas, retreat to those very same
discount houses that have indirectly takenjobs in the rst place, to save money.
As suppliers and formulators of p