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5/52May 2012 www.coatingsworld.com Coatings World | 5

May 2012 Vol. 17, No. 5 Table of Contents

COATINGSWORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box1051, Fort Erie, On L2A 6C7, [email protected]: Send address changes to: [email protected];(201) 825 2552 ext. 374; Fax: (201) 825 6582. Free subscriptions to Coatings

World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $105. Outside U.S. and overseas: one year $95 (U.S.), two years $145 (U.S.), foreign airmail: one year $195(U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right to determine qualification of free subscriptions. Printed in the USA. Coatings World is used under licensefrom Whitford Worldwide. COATINGSWORLDScirculation is audited by BPA International.

COLUMNS

International Coatings Scene ....................................26Europe Centralizing Deco Paint Operations To Maximize Efficiencies

Business Corner ..........................................................28US-based Multinationals Continue To Hire Offshore

IPaint ............................................................................30The Trade Secret Dance: Lessons From The Litigation Trenches

ADVERTISINGSECTIONSClassified Ads ..............................................................48

Advertising Index........................................................49

36 Benjamin Moore HUE Awards

41 PPG Launches Solar Glass Coating DEPARTMENTSEditors Page ................................6As We Go To Press ......................8

Index to Companies....................8

Fresh Paint ................................10

Patents ......................................18

Financial News ..........................22

Price Increases............................23

Market Reports ........................24

New Products ............................25

Industry News ..........................42

Suppliers Corner........................45

People ........................................46

Meetings ....................................47

Final Coat ..................................50

41

32Marine Coatings

36
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More Than Paint

6 | Coatings World www.coatingsworld.com May 2012

Editors

Page

A Rodman Publication70 Hilltop Road Ramsey, NJ 07446 USA

(201) 825-2552 Fax: (201) 825-0553Web site: www.coatingsworld.com

EDITOR

Tim Wright [email protected] PRESIDENT/EDITORIAL DIRECTOR

Tom Branna [email protected] EDITOR

Kerry Pianoforte [email protected] DEPARTMENT

Michael Del Purgatorio [email protected] CORRESPONDENTS

Sean Milmo (Europe)Charles W. Thurston (Latin America/Americas)

CONTRIBUTING EDITORSPhil Phillips

EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

Joseph Cristiano (consultant)Thomas Frauman (consultant)

Joseph Prane (consultant)Isadore Rubin (consultant)

Richard M. Tepper (PPG Industries)Shelby F. Thames (University of So. Mississippi)

RODMAN PUBLISHING

PRESIDENTRodman J. Zilenziger, Jr. [email protected]

EXECUTIVE VICE PRESIDENTMatthew J. Montgomery

[email protected] PUBLISHER / ADVERTISING SALES

Dale Pritchett [email protected] SALES (U.S.)

Kim Clement Rafferty [email protected] SALES (Europe)

Baudry Boisseau Associates27 Rue J. Lebeau- B-1000, Brussels, Belgium

Tel.: 32-(0)2-513-06-47 Fax: 32-(0)[email protected]

ADVERTISINGSALES (HongKong,Taiwan& China)Ringier Trade Publishing Ltd

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CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

[email protected] MANAGER

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Richard DeVoto [email protected] DIRECTOR

Paul Simansky [email protected] MASTER

Jason Lawton [email protected]

COATINGS WORLDScirculation is audited by BPA Worldwide.

On the menu for this months feature stories are three vastly different segments

of the coatings industry: marine coatings, color design in the interior deco seg-ment and the small but growing eld of solar coatings.

Marine paints cover a broad range of applications and are charged with

protecting vessels and structures in harsh and diverse environmental condi-

tions. They must protect and function under aggressive and extreme situa-

tions. Think chemical tank linings and offshore oilrigs.

Ships account for the largest market distribution of marine coatings and

painting a ship hull in dry dock is a massive undertaking. Basically, anti-foul-

ing paint is applied on a vessel to prevent the accumulation of barnacles, mol-

lusks, seaweed, slime and other drags on a ships movement.

Ship owners look to their paint suppliers to cut costs with coatings that

provide smoother, slicker vessel bottoms that can slice through the water at a

faster speed and slower rate of fuel consumption.Beyond paint, one of the most important issues in marine coatings is being

able to measure the effect of anti-fouling on the performance of the hull and,

therefore, on the fuel performance and energy efciency of the vessel.

Coatings companies are now putting a lot of effort into making it possible

to measure with a high degree of accuracy and reliability the effect of a par-

ticular coating on the fuel consumption of a particular vessel.

Turn to page32 to read about coatings that offer cleaner, greener, faster

boats with more environmentally friendly materials for hulls.

If in marine coatings paint makers are really selling performance, not paint,

back on land in the interior architectural coatings segment, color is often the

major differentiator and selling point.

As such each year paint rms invest a lot of time and research developingcolor trend forecasts that go on display to sway DIY consumers at retail.

Benjamin Moore is one of those companies perched at the forefront of color

design. To determine color trends, Benjamin Moores North American design

team meets annually to discuss color forecast and trend research conducted

throughout the year. Our perspectives are individually shaped by social, politi-

cal, economic shifts and how they may translate to the world of design, says Ben-

jamin Moores senior interior designer, Sonu Mathew.

Each year Benjamin Moore hosts a celebration of color the HUE Awards

presented for exceptional use of color in architecture and interior design.

Turn to page36to read about this years winners, a truly distinguished

group of design professionals who are all very passionate about the power of

color. As Mathews says, Color is the soul of design.In this issue for the rst time Coatings World has begun to track the niche

market for solar coatings, an area that has not popped up much on the radar.

On page41 Charles Thurston reports on this truly high-tech coatings niche

and PPGs recently launched anti-reective coating for glass panels used in

solar modules, which the company says increases the amount of electricity

produced by three to ve percent. The company spent nearly four years de-

veloping the coatings and also recently formed a Solar Performance Group to

focus solely on this burgeoning market.

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In the rst quarter Sherwin-Williams net

sales increased $280.8 million, or 15.1

percent, to $2.14 billion in the due pri-

marily to higher paint sales volume and

selling price increases. Net sales in the

Paint Stores Group increased 20.9 percent

to $1.12 billion in the quarter. Paint Stores

Group segment prot increased $43.9

million to $112.7 million in the quarter

from $68.9 million last year. Net sales of

the Consumer Group increased 8.6 per-

cent to $320.4 million and segment protincreased to $55.3 million in the quarter

from $41.1 million last year. The Global

Finishes Groups net sales stated in U.S.

dollars increased 11 percent to $483.1

million. Segment prot increased in the

quarter to $28.6 million from $19.4 mil-

lion last year. The Latin America Coatings

Groups net sales increased 7.1 percent to

$208.6 million while segment prot in-

creased to $19.9 million in the quarter

from $17.4 million last year.

We are pleased to report record salesand earnings per share in the rst quarter

on strong sales and operating results of

our Paint Stores Group and operating

prot increases across the remaining oper-

ating segments, said Sherwins chairman

and chief executive, Christopher Connor.

All our operating segments grew sales

volume and operating prot as a percent

to sales in the quarter. The Paint Stores

Group volume growth was strong across

all end market segments. Our Consumer

Group improved their operating resultsthrough disciplined cost control and sell-

ing price increases. Our Global Finishes

and Latin America Coatings Groups in-

creased paint sales volume and continued

improving operating prot as a percent to

sales. We continued to invest in our busi-

ness by opening five net new locations

in the Paint Stores Group. For the year,

we expect our Paint Stores Group to

open 60 to 65 new stores.

In the second quarter of 2012, Sher-

win-Williams anticipates its consolidatednet sales will increase ten to fifteen per-

cent compared to the second quarter of

2011 said Connar. For the full year

2012, it expects consolidated net sales to

increase above 2011 levels by a high sin-

gle digit-to-low-teens percentage.

Carboline to open facility inNev. for industrial coatingsCarboline Company has acquired an ex-

isting 184,500-square-foot building in

Dayton, Nev., for manufacturing and

distributing high performance industrial

coatings. The facility could create up to

60 new jobs over the next several years,

once it reaches full production. Carbo-

line expects to invest several million dol-

lars in modifications to the building to

accommodate manufacturing and com-

ply with all regulatory codes. The facil-

ity is slated for production by September

of 2012. CW


Sherwin-Williams reports 15percentraise in first quarter sales

AsWeGoToPress

Index to Companies

This index gives the starting page for a department or feature with a signifi-

cant reference to a manufacturer of paint, coatings, adhesives and sealants.

Subsidiaries are indexed under their own names.

Advanced Polymer Coatings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,46

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Benjamin Moore.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36Carboline Company. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Citadel Polyurea Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Coat N Cool. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Color Wheel Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Dur-A-Flex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

International Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Jotun.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Loparex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Plascore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,22,23,41

Precision Coating. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Rolith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Rust-Oleum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Sansin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Seal-Krete. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Shawcor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Sherwin Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,32

U.S. Paint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
http://www.coatingsworld.com/http://www.coatingsworld.com/


9/52

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U.S. Paint is expanding its line of origi-

nal OEM coatings offered for the mo-

torcycle aftermarket to include 11 colors

manufactured for Bombardier Recre-

ational Products line of Can-Am Spyder

vehicles. Each paint product is available

with its mixing and application guide

and the proper catalyst, reducer, clear

coat and primer.

Were not a typical aftermarket

paint supplier, said Ryan Luter, busi-

ness development manager for U.S.

Paint. Our products are not reproduc-

tions of the coatings used by the OEMs,

they are the original paint systems used

by the manufacturer.

Designed for the factory, yet suitable

and effective for those customizing or re-

pairing Spyders, the colors can be pur-

chased directly from U.S. Paint in either

gallon or quart sized containers. U.S. Paint

is currently manufacturing and offering

the following 11 colors:

Vegas White Pearl: AJ8144/AJ8145

Full Moon Silver Metallic: AJ1200

Magnesium Metallic: AJ1216

Lava Bronze Metallic: AJ6110

Low Gloss Phantom Black: AJ2041

(with low gloss clear AF3055)

High Gloss Phantom Black: AJ2041

(with high gloss clear J3507)

Timeless Black Metallic: AJ2072

Orbital Blue Metallic: AJ5145

Newton Green Metallic: AJ4093

(low gloss clear AF3055)

Viper Red: AJ7130

Alloy Orange Metallic: AJ9105 (low

gloss clear AF3055)

The aftermarket paint

program we originally set up

to service Honda motorcycle

owners was so well received

that it was easy to justify ex-

panding the program to

other paint systems we man-

ufacture, said Luter. The

growing popularity of the

BRP Spyder and demand for

custom pieces showed that

these owners are not much

different than Honda motor-

cycle owners in their desire

to get parts to match their

factory nish.

U.S. Paint was founded

in 1931 and has maintained longstand-

ing partnerships as a paint and coatings

supplier for the motorcycle and power

sports industries. The company is head-

quartered in St. Louis, MO, and manu-

factures and sells OEM approved

motorcycle paint in smaller quantities for

aftermarket applications.

BASF Coatings wins theDaimler Supplier Award 2011

in the category Trucks andBuses, ExteriorBASF Coatings has won Daimler AGs

Daimler Supplier Award 2011 in the cat-

egory, Trucks and Buses, Exterior. The

company was one of 13 suppliers to re-

ceive the award in Stuttgart, Germany.

Once a year, the Daimler Supplier Award

is given to recognize excellent perform-

ance with respect to quality, cost, delivery

reliability and innovation.

Dr. Alexander Haunschild, head of au-

tomotive OEM coatings Europe, acceptedthe award for BASF. The award was pre-

sented by Andreas Renschler, head of

Daimler trucks division.

BASF Coatings is a long-standing part-

ner of Daimler for passenger cars, as well

as buses and trucks, in all regions. In ad-

dition to the complete product portfolio,


U.S. Paint expands line offactory certifiedmotorcyclepaint

Fresh

Paint

BASF award winners (from left): Alexander Haunschild,

head of automotive OEM coatings Europe BASF; Andreas

Renschler, head of Daimler trucks division; Holger Steindorf,

vice president procurement Daimler trucks and buses; Guis-

card Glck, BASF Coatings truck and bus.

New line includes 11 colors used on Can-Am Spyder models from 2008 to 2012.


11/52

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12/52

ranging from e-coat to clearcoat,

the company offers a wide range

of services. In the area of buses

and trucks, BASF Coatings sup-

plies Daimler plants in all regions.

The presentation of the Daimler Sup-plier Awards took place as part of the

Daimler Key Supplier Meeting at Mer-

cedes-Benz in Stuttgart. Around 450 rep-

resentatives of the most important

Daimler suppliers and 200 representatives

of Daimler management participated in

the event.

Rolith receives $5 millionfunding to develop industrial-scale nanostructured coatings

Rolith, Inc., a developer of advancednanostructured coatings and devices, has

received $5 million in Series A funding

from DFJ VTB Capital Aurora and AGC

America Inc.

Roliths nanostructured coatings are

used in the renewable energy, green build-

ing and consumer electronics markets,

and the company will utilize the $5 mil-

lion investment to step up business devel-

opment in an effort to address the current

market need for industrial-scale nanos-

tructured coatings. The investments willalso be used to expand the engineering

team and further research and develop-

ment the company said.

Rolith coatings function by a propri-

etary nanolithography system and was

formed by Dr. Boris Kobrin, Prof. Mark

Brongersma and Julian Zegelman in

2008.

We are excited to lead the Series A in-

vestment in Rolith, Inc. We believe that

the companys proprietary large-scale

nanocoating method has great potential to

become the new standard for a vast vari-

ety of industrial and consumer applica-

tions, said Aidar Kaliev, global head of

venture capital at VTB Capital. The team

has an impressive track-record with sev-

eral nanotech start-ups, combines Russian

and US scientic backgrounds and has the

necessary skills and experience to lead the

company to success.

We are very fortunate to have the

support of worlds leading glass producer,

AGC (Asahi Glass Company) Group, and

DFJ VTB Capital Aurora, a highly rep-

utable nanotechnology investor associated

with one of the major Russias banking

groups, VTB Group, said Boris Kobrin,

founder and CEO of Rolith. This invest-

ment will allow us to scale up our nanos-

tructuring technology to substrate areaslarger than what is offered by any com-

petitors and demonstrate feasibility of the

rst few of our nanostructured coatings.

PPG teams with BrandMusclePPG has partnered with BrandMuscle, a

provider of web-based local marketing au-

tomation software, to introduce PPG

Marketing on Demand, a suite of online

tools and services to help distributors and

collision repair facilities produce cus-

tomized marketing and advertising mate-rials. PPG Marketing on Demand is

available to all PPG distributors and col-

lision repair centers in North America.

The new system provides a resource

distributors and body shops can access to

develop a variety of promotional pieces to

support their local businesses. At the PPG

Marketing on Demand website, registered

users can create professional-quality, on-

line business pages and display ads, web-

sites, email campaigns, print ads,

brochures, and door and mirror hangers.PPG is also providing distributors and

collision centers with direct access to mar-

keting professionals and media specialists

who can assist with tasks as complicated

as creating a marketing plan or as simple

as negotiating the best rate for a local dis-

play ad.

Color Wheel Paint expands intoNorth CarolinaColor Wheel Paint, a manufacturer of

paint and industrial coatings and part of

the global Comex Group, has expaned

into North Carolina which marks signif-

icant growth and geographic expansion

for the Florida-based brand. Color

Wheel Paint offers paints such as Flex

Lox, Optima and Tropicoat; specialty

lines such as UltraCrete and Texturi; and

a complete line of industrial coatings. All

Color Wheel products are designed and

tested for durability in the hot, humid

climate of the Southeast region of the

United States where paint failure due to

mildew and fading are major concerns.

The expansion was made official on

April 2, 2012 with the opening of a com-

pany-owned Color Wheel Paint store in

Raleigh, N.C. The company said it has

seen a growing demand for its paint

products in this market as well as en-couraging overall economic growth.

Dur-A-Flex resinous floorcoating manufacturer earnsnational certificationOne of Dur-A-Flexs oor systems has

been certied by the National Floor Safety

Institute (NFSI) for slip resistance, mak-

ing the company the rst resinous oor

coating manufacturer to receive such a de-

termination by the nationally-recognized

agency said the company.The NFSI provided Dur-A-Flex with

the means to have their Dur-A-Quartz

with Armor Top epoxy ooring system in-

dependently evaluated for slip resistance.

Once the system passed the agencys eval-

uations, it was placed on the NFSIs Cer-

tied Products list, which is accessible by

facility owners looking to make more in-

formed buying decisions.

According to the NFSI, walking sur-

faces are most likely to be identied as the

primary cause of a slip, trip-and-fall acci-dent and comprise 55 percent of all falls.

Comprised of more than ten years of

researching various test methods by which

walkway materials, coatings, chemical

cleaning agents and treatments can be

evaluated for their degree of slip resist-

ance, the NFSI has a comprehensive eval-

uation process. In order for Dur-A-Flexs

Dur-A-Quartz with Armor Top to achieve

the NFSIs certication status, the ooring

system had to pass a laboratory phase and

a eld test. The epoxy system passed both

evaluations and exceeded the minimum

accepted scores earning a high traction

determination by the NFSI.

ShawCor receives contract toprovide pipeline coatings forthe Ichthys LNG ProjectShawCor Ltd.s pipecoating division,

Bredero Shaw, has received a contract

with a value in excess of US$400 million

to provide pipeline coatings and related

products and services for the gas export

pipeline on the Ichthys LNG Project.


Fresh

Paint


13/52
http://www.nace.org/cip


14/52

This contract was signed with

Mitsui & Co., Ltd.

The Ichthys LNG Project is a

joint venture between INPEX

(76 percent, the operator) and Total (24

percent). Gas from the Ichthys Field, in

the Browse Basin approximately 200 kilo-

meters offshore Western Australia, will

undergo preliminary processing offshore

to remove water and extract condensate.

The 889 kilometer Ichthys gas export

pipeline will transport production from

the offshore central processing facility

through a subsea pipeline to the onshore

LNG facility to be located at Blaydin

Point, Darwin, Northern Australia. The

Ichthys LNG Project is expected to pro-

duce 8.4 million tons of LNG and 1.6

million tons of LPG per annum, along

with approximately 100,000 barrels of

condensate per day at peak.

The contract involves coating 889

kilometers of 42-inch pipe that will be

protected with Asphalt Enamel coating,

SureFlo internal coating and HeviCote

concrete weight coating. In addition

Bredero Shaw has also received a contract

for anode procurement and installation as

well as custom coating. Work will begin

during the third quarter of 2012. The

company will execute the work at

Bredero Shaws facilities in Kabil, In-

donesia and Kuantan, Malaysia. The

Kabil and Kuantan facilities are full serv-

ice coating plants that were built speci-

cally to process large, complex projects in

the Asia Pacic region.

Loparex to expand theirEuropean operationsThe Loparex Group are investing in

their European operation for release

liner production. The Apeldoorn pro-

duction facility in The Netherlands will

be equipped with an extensive capacity

and capability expansion by the third

quarter of this year. The additional ca-

pacity and product capabilities in Eu-

rope will complement Loparex existing

manufacturing facilities in North Amer-

ica, China, India and Thailand.

The expansion project includes the in-

stallation of a new state-of-the-art, high-

speed silicone coating line, as well as

upgrades to existing silicone coating lines

and the poly-coating extrusion line that

will enhance the facilitys ability to deliver

new-generation products.

Todays converting and end-use mar-

kets are demanding higher levels of per-

formance, versatility and efciencies from

release liners, said Theo Wilting, manag-

ing director of Loparex Europe. Every


Fresh

Paint

Plascore to commercialize 'green' protective coatings developed by EMU researchers

An Eastern Michigan University professor has partnered with a Michigan-based company to help commercialize green pro-

tective coating developed by his research team at the university.

Vijay Mannari, along with a group of students and other researchers at EMUs Coatings Research Institute, located in the Col-

lege of Technology, have focused their efforts on developing sustainable polymers and coatings that use renewable sources.

The results of their work over the past seven years are six new patent-pending inventions. The coatings developed are designed

to protect metal, wood, plastic and building materials, and are used on industrial products within the automobile, aerospace,

transportation, packaging and building industries.

Development of green coating materials and technologies is more important than ever before, and the Coatings Research

Institute has the unique capability to help the state and the country, through the innovation and commercialization of its in-house

research, said Mannari.

One of the products Mannaris team developed is a chromate-free, anti-corrosive pretreatment for metals, a protective coat-

ing that inhibits rust.

The product is an innovative system based on Sol-Gel technology that is much safer than existing products, yet comparable

in performance, said Mannari.

This coating has the potential of replacing materials currently on the market that are based on hexavalent chromium, a

proven carcinogen.

The team was recently awarded two grants by the Michigan Initiative for Innovation and Entrepreneurship, totaling $125,000,

to help fund the commercialization of Mannaris inventions.

Mannari, along with Philip Rufe, a technology commercialization coordinator at EMU, will lead the initiative.

Mannaris group will take one of its coating innovations to the next level through a partnership with Plascore, Inc., a Michi-

gan company that is eager to embrace sustainable green technologies by offering safer and greener products to its customers.

Plascore, Inc., with headquarters in Zeeland, Mich., is a global manufacturer of honeycomb core and composite structures used

in aerospace, marine, military, safety and transportation industries that utilize coatings on many of their products.

We are very excited about our partnership with Plascore, said Mannari. It will not only help bring new and safer greener

products to the market, but will also help propel Michigans economy and provide great experience to our students.

Other green technologies Mannaris team is developing include UV-curable coatings made from soybean oil.

To learn more about the Coatings Research Institute and the College of Technology at Eastern Michigan University, visit them

online atwww.emich.edu/cri/index.html.
http://www.coatingsworld.com/http://www.emich.edu/cri/index.htmlhttp://www.coatingsworld.com/http://www.emich.edu/cri/index.html


15/52
mailto:[email protected]://www.xoanonschem.com/mailto:[email protected]


16/52

segment whether it is pressure-

sensitive graphic arts, specialty

tapes, or medical disposables has

its own particular requirements,

and new markets outside the traditional

pressure-sensitive applications are devel-

oping fast.

This is the fourth major investment in

capacity expansion undertaken by the Lo-

parex Group in recent years. The Kaygee-

Loparex joint venture in India installed a

new silicone coating line and slitters in

2009. The groups capacity at its

Guangzhou, China, facility was increased

with a new silicone coating line in early

2011. In the third quarter of 2011, Lo-

parex announced a new-build state-of-

the-art production plant in Thailand,

which will be fully operational by the end

of 2012.

Dunn-Edwards Paints winsManufacturing Leadership 100AwardDunn-Edwards recently received the

2012 Manufacturing Leadership 100

award for Operational Excellence, by

Manufacturing Executive. The com-

panys new LEED Gold-certified manu-

facturing facility was honored for its

innovation and superiority in opera-

tional excellence for undertaking a proj-

ect that transformed production

processes and systems with an eye to-

ward reducing costs and enhancing

agility. Other winners in this category in-

clude IBM, Ford Motor Company,

LOral USA Inc., Michelin North Amer-

ica and Pella Corp.

Located in Phoenix, Ariz., United

States, Dunn-Edwards 336,000-sq.-ft. fa-

cility was custom designed to be the

greenest and most efcient in the coatings

industry said the company.

We have incorporated innovative, en-

ergy-efcient equipment and protocols,

such as unique high-efciency process

equipment with integrated dust-suppres-

sion technology, so that no particulates

are emitted to ambient air, and advanced

wastewater recycling techniques to con-

serve water, said Karl Altergott, CEO,

Dunn-Edwards. Our systems are classi-

ed as ultra-low discharge, meaning that

waste generation is greatly minimized.

Now, with the new plant in full op-

eration, we have greatly increased our

capacity and are able to produce paint

for third parties, said Mark Alling, vice

president of manufacturing, Dunn-Ed-

wards. This includes existing paint

companies, private label brands and li-

censed product.

Services offered include formulation

and technical development, end-to-end

commercialization process, inventory and

logistic services, and custom labeling

Because our facility is so modern

and efficient, we are able to produce

paint faster and more consistently,

Alling said. Our proven quality control

measures ensure a superior product, and

we have the flexibility to operate with

customers challenges, such as short lead

times and small batches.

Precision Coating acquireshydrophilic coating providerfor medical applicationsPrecision Coating Co., Inc. has acquired a

controlling interest in Medi-Solve Coat-

ings, LLC of Natick, Mass. Medi-Solve

Coatings is a hydrophilic coating provider

focusing on medical device applications.

Medi-Solve Coatings adds formulation

and application experience in the medical

device arena for Precision Coating. The

addition of hydrophilic coating capabili-

ties to Precision Coatings offerings of u-

oropolymer coatings will help meet a

growing need of its medical device cus-

tomers for coating formulation and tech-

nical expertise said the company.

I am pleased that we are able to offer

our medical device customers a broader

range of dry and wet lubricious coating

technologies that are critical to the end

performance of so many devices, said

Robert DeAngelis, president of Precision

Coating. Moreover, the experience of the

Medi-Solve Coatings team will be ex-

tremely valuable as we continue to ex-

pand our coating capabilities.

Coat N Cool products earnEnergy Star ratingFour proprietary cool roof products man-

ufactured by Orange County, Calif.-based

CoatNCool have earned an Energy Star

rating. Marketed under the CoatNCool

brand name, CoatNCool is a reective

coating that is available in a variety of col-

ors. The products earning the Energy Star

rating include four colors: Basecoat

White, Topcoat Antique White, Topcoat

Butter Cream and Topcoat Siltstone.

Energy Star qualied cool roof products

lower roof surface temperature, decreasing

the amount of heat transferred into a build-

ing and reducing air conditioning costs.Ac-


Fresh

Paint
http://www.coatingsworld.com/mailto:[email protected]://www.blairgowrieassociates.com/http://www.coatingsworld.com/



cording to CoatNCool statistics, a cool roof can lower interior

temperatures of a commercial or industrial building by eight to 12

degrees during the hottest four hours of a summer day

noon to four in the afternoonand can cut peak cooling

demand by 10-15 percent.

Sponsored by the U.S. Environmental Protection

Agency, Energy Star promotes use of energy efcient products in

all aspects of energy use from high-rise buildings to HVAC sys-tems. The primary mission of Energy Star is to provide unbiased

information that helps Americans identify reliable, cost-effective,

energy-saving solutions that protect the environment by reduc-

ing greenhouse gas (GHG) emissions.

Through 2010, more than 20,000 organizations have part-

nered with the EPA, achieving environmental and financial

benefits. Americans, with the help ofEnergy Star, prevented

170 million metric tons of GHG emissions from entering the

atmosphere in 2010 equivalent to the annual emissions from

33 million vehiclesand saved about $18 billion on their util-

ity bills.

CoatNCool is an architectural coating specially engineered toreect sun light in the UV, IR and visible spectrum. It was engi-

neered through the use of waterborne epoxy technology and com-

plex inorganic compounded pigments (CICPs).These CICPs have

been nely crushed and placed in a liquid dispersion in order to

easily mix with the waterborne epoxy. The CICPs give

CoatNCool its high reectivity and high fade resistance and pro-

vide excellent adhesion and durability the company said. CW

Fresh

Paint

www.eurocoat-expo.com

Un vnement organis par :

International Exhibition & CongressFor the paint, printing ink, varnish, glue and adhesive industries

2012

Contact: Cyril LADET [email protected]

Phone: +33 (0)1 77 92 96 84 - Fax: +33 (0)1 77 92 98 21

PALACIO DE CONGRESOS FIRA BARCELONA

Barcelona, Spain

02 04October 2012

Foster your customers portfolio

Enhance your visibility

Develop your distribution network

Showcase your innovations

An event co-organised by:

Coat'N'Cool reflective coating.
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18/52

U.S. 8,110,624 B2

The Valspar Corporation has obtained a

patent for a low-VOC paint comprised of

a latex polymer comprised of a surfactant

and polymer particles comprised of a ho-

mopolymer or copolymer including at

least one of an acrylate or a methacrylate;

a pigment; and a coalescent; wherein at

least 1% by weight, based on polymer

solids, of the paint is comprised of a coa-

lescent having the formula:

R1(C(O)XO)nR2 whereinR1 is an aliphatic hydrocarbyl moiety

and is comprised of 3 to 24 carbon

atoms, X is a divalent organic group com-

prising oxygen atoms and 2 to 8 carbon

atoms, n is 1, and R2 is an organic group

comprised of 3 to 24 carbon atoms and

one carbonyl group; with the proviso that

the coalescent does not include any

aliphatic unsaturated carbon-carbon

bonds; and wherein the coalescent has a

volatile organic content of less than ap-

proximately 15% weight is nonreactive inthe paint, and is dispersible in the paint

to form a uniform mixture.

PPG Industries patents foodcans coated with an acrylicpolymer compositionU.S. 7,858,162 B2

PPG Industries has been granted a patent

for a food can coated at least in part on

the interior with a composition comprised

of a greater than 7% weight, based on

total solids weight, of an acrylic polymerhaving a weight average molecular weight

of greater than or equal to 60,000 and an

acid value of


19/52

www.tego.de
http://www.tego.us/


20/52

sor product and a casing sur-

rounding the core, wherein the

casing is comprised of at least

one encapsulation material cho-

sen from homo- and/or copolymers of

methacrylic acid and/or of methacrylic

acid esters (methacrylates), and/or homo-

and/or copolymers of vinyl acetate, and at

least one release agent.

Essilor patents photochromiccoatingU.S. 8,110,127 B2

Essilor International has been granted a

patent for a thermally curable pho-

tochromic coating composition com-

prised of a mixture having two different

monomers, where the monomers are se-

lected from the group consisting of

monofunctional (meth)acrylate; difunc-

tional (meth)acrylate; a combination of

a monofunctional (meth)acrylate and a

difunctional (meth)acrylate; multifunc-

tional (meth)acrylate; and aliphatic ure-

thane diacrylate; a metal salt selected

from the group consisting of a metal

ester of 2-naphthoic acid, a metal ester

of 2-ethylhexanoic acid, a metal ester of

octoate material, and combinations

thereof; a hindered amine light stabilizer

(HALS); an antioxidant; an initiator se-

lected from the group consisting of t-

amylperoxy-2-ethylhexyl carbonate

organic peroxide and t-butylperoxy-2-

ethylhexylcarbonate; and a pho-

tochromic dye.

LG Chem patents UV-curableantireflective coatingU.S. 8,110,249 B2

LG Chem, Ltd. has obtained a patent for

an antireective coating composition com-

prised of a photopolymerizable acrylate

monomer (C1); a particulate metal uo-

ride (C2) with a refractive index of 1.40 or

less; a photopolymerization initiator (C3);

and at least one liquid dispersion-enhanc-

ing chelating agent (C4) selected from the

group consisting of Mg(CF3COO)2,

Na(CF3COO), K(CF3COO),

Ca(CF3COO)2, Mg(CF2COCHCOCF3)2

and Na(CF2COCHCOCF3).

H.B. Fuller patents hot meltpressure sensitive adhesivethat contains vegetable waxU.S. 8,110,623 B2

H.B. Fuller Company has received a

patent for a hot melt pressure-sensitive

adhesive composition comprised of a

thermoplastic elastomer comprised of a

block copolymer comprised of at least

one A block comprised of polyvinyl aro-

matic compound and at least one B

block comprised of an elastomeric un-

hydrogenated conjugated diene, hydro-

genated conjugated diene or a

combination thereof; tackifying agent;

plasticizer oil; and from at least 5% by

weight to approximately 25% by weight

vegetable wax the pressure-sensitive ad-

hesive composition exhibiting an onset

of crystallization from melt of no greater

than approximately 50 C.

Coated article supportingphotocatalytic layer and UV-

reflecting underlayerU.S. 8,110,297 B2

Guardian Industries Corp. has been

awarded a patent for a coated article

comprised of a substrate supporting a

coating. The coating is comprised of a

UV-reflecting coating disposed, directly

or indirectly, on the substrate, wherein

the UV-reflecting coating is comprised

of at least 0.1% by weight aluminum

oxide, and at least 0.1% by weight ma-

terial having a refractive index higher

than the aluminum oxide, and wherein

the material having the refractive index

higher than the aluminum oxide in-

cludes at least one: zirconium oxide, yt-

trium oxide, hafnium oxide, and oxides

of rare earth metals; and a photocat-

alytic layer disposed over the UV-re-

flecting coating so that at least some of

any UV light that is not initially used in

the activation of the photocatalytic

layer and otherwise would pass into the

substrate is reflected back towards the

photocatalytic layer by the UV-reflect-

ing coating. CW


Patents


21/52
mailto:[email protected]://www.chinacoat.net/


22/52

AkzoNobel reported a six percent increase in rst quarter revenue

compared with the same period in 2011, mainly driven by pricing

actions to offset higher raw material costs the company said. The

EBITDA for the quarter was three percent lower at 423 million,

due to weaker end markets and cost ination the company said.

Overall raw material prices remain a challenge for paint mak-

ers. Looking forward, the company expects the higher oil and

TiO2 prices on average to have an inationary impact.

The decorative paints unit recorded a revenue increase of four

percent in the rst quarter, however, lower volumes impacted

earnings, particularly in North America. Restructuring and cost

reduction actions are underway in Europe and North America tooffset weaker demand.

In the performance coatings unit, revenue increased 11 percent

and EBITDA was up 15 percent compared with theprevious year. In-

dustrialcoatings, which wereboosted by acquisition activity, achieved

the strongest growth, followed by marine and protective coatings.

We are continuing to focus on performance improvement. Our

global margin management efforts are also proving successful as we

continue to mitigate the adverse effects of higher raw material

costs, said CEO Hans Wijers.However, our volumes were down

slightly, reecting the volatile nature of the economic conditions.

Despite these challenges, we have solid fundamentals, renowned

brands and a strong geographic spread. Furthermore, the ongoing

performance improvement program shows that we are taking the

right steps towards achieving our medium-term ambitions.

PPG sees six percent growth in Q1 revenue onstrong U.S. coatings salesPPG Industries reported net sales for the rst quarter 2012 of $3.8

billion, an increase of six percent versus the prior years rst quar-

ter. Net income for the quarter was $13 million including nonre-curring charges. Adjusted net income for the quarter, excluding

the nonrecurring charges, was $279 million. First quarter 2011

net sales were $3.5 billion, and net income was $228 million.

PPGs earnings growth momentum continued during the rst

quarter, and we achieved a seventh consecutive quarter of record

earnings with adjusted earnings per share up about 30 percent ver-

sus last year, said Charles Bunch, PPG chairman and CEO. We

have delivered consistently strong earnings over nearly two years de-

spite the prolonged, gradual recovery from the economic crisis and

continued raw materials cost ination. Our broad business portfo-

lio and operating discipline have been critical factors in our record

performance, and we still have further growth opportunities as de-mand in some of our larger end-use markets continues to recover.

PPGs performance coatings segment sales were a rst quar-

ter record of $1.2 billion, up $98 million versus the prior year.

The aerospace business delivered mid-teen percentage sales

growth, and U.S. architectural coatings sales improved about 20

percent. Automotive renish and protective and marine coatings

results were solid but with more modest sales growth. Architec-

tural coatings volumes in emerging regions declined slightly. Seg-

ment earnings grew $21 million versus the prior year to $160

million due to higher sales.

The industrial coatings segment sales were also a rst quarter

record of $1.1 billion, an increase of $51 million, or ve percent,versus the prior year. Segment volumes grew by more than 10

percent in the United States, including strong automotive OEM

coatings business performance. Growth in emerging regions con-

tinued, albeit at a lesser rate and with less consistency through-

out the quarter than in the recent past. European volumes

declined by about ve percent. Segment earnings for the quarter

were $150 million, an increase of $34 million from the prior year.

Architectural coatings - EMEA (Europe, Middle East and

Africa) segment sales for the quarter of $517 million increased

$46 million, or 10 percent, versus the prior year due principally

to the Dyrup acquisition. Despite low-single-digit percentage seg-

ment volume declines, segment earnings of $16 million grew by$4 million versus the prior years rst quarter. CW


AkzoNobel reports six percent rise inrevenuewhile profit dips three percent

FinancialNews

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PPG Industries industrial coatings business

is raising prices by an average of two to 10

percent on all its liquid, powder and elec-

trocoat (E-coat) products in theAsia Pacic

region, effectiveApril 1 or as permissible by

contract. We have experienced ongoing

and signicant cost escalation for a major-

ity of our raw materials, especially titanium

dioxide (TiO2) and resins, said Willie Wu,

PPG vice president, industrial coatings, Asia

Pacic. We will continue to implement

cost-control measures throughout our op-erations, and to aggressively negotiate pric-

ing with suppliers, but the pressures we are

facing make this action unavoidable.

Cytec increases prices ofpowder resins, specialty resinsand additivesCytec Industries Inc. and its afliated com-

panies announced to its customers a selling

price increase on all powder coating resins

Crylcoat powder resins; Additol powder

resins additives; Modaow additives and

resins; and Uvecoat powder resinssold in

North America and Latin America. The in-

crease is between US$0.10/lb - US$0.12/lb

and became effective for shipments on or

after April 1, 2012 or as contracts allow.

Cytec also implemented a selling price in-

crease on a range of specialty coating resins

and additives in the Americas. The changesare necessary to offset increasing costs of

raw materials and feedstocks the company

said. The increase will range from six to 12

percent depending on product family.

Included in the increase are: Additol

coating additives; Beckopox waterborne

epoxy dispersions; Cycat catalysts; Cy-

drothane polyurethane dispersions; Daotan

polyurethane dispersions; Duroxyn water-

borne epoxy-ester dispersions; Macrynal

waterborne dispersions; Modaow coating

additives; Multiow coating additives; PC

Defoamer additives; Resydrol waterborne

alkyd emulsions; Ucecryl waterborne alkyd

emulsions; and Viacryl waterborne acrylic

resins and emulsions.

These increases became effective for

shipments as of April 1, 2012 or as con-

tracts allow.

Cytec also hiked prices for its entirerange of powder coating resins and addi-

tives sold in Europe, the Middle East and

Africa.The price of all products in the range

will be increased by 0.10 to 0.12 EUR/kg

for shipments from Europe and by 0.13 to

0.15 USD/kg for shipments from Asia. The

adjustment also became effective for all

shipments as of April 1, 2012.CW

PPG to hike prices on its liquid, powderand electrocoat products inAsia Pacific

Price

Increases
http://www.coatingsworld.com/http://www.evonik.com/Butterflyhttp://www.coatingsworld.com/


24/52

The market research firm Ceresana fore-

casts the global solvent market to earn

revenues of about US$33 billion in

2019. The firm highlights the dynamic

economic development in emerging

countries like China, India, Brazil and

Russia, which will continue to boost the

demand for solvents. The market re-

search institute expects worldwide sol-

vent consumption to increase at an

average annual rate of 2.5 percent overthe next years. Accordingly, the growth

rate seen during past eight years will be

surpassed.

The most frequently used solvents are

alcohols, such as ethanol, n-butanol, iso-

propanol and methanol. About 6.4 mil-

lion tons of alcohol-based solvents were

utilized worldwide in 2011. Demand for

ethanol and ethers is projected to rise at

an above-average growth rate of more

than three percent per year between 2011

and 2019. Demand for halogenated sol-vents is especially declining in Western Eu-

rope and North America. Also aromatics

and pure hydrocarbons will continue their

downward trend.

The report also analyzes how the use

of solvents will develop in individual mar-

kets. Most important buyers include pro-

ducers of paints and coatings. They are

followed by a considerable distance by

printing ink manufacturers. The printing

ink industry accounted for somewhat

more than eight percent of global solventdemand in 2011. The pharmaceutical in-

dustry came in third place, followed by

cosmetics and adhesives. Furthermore,

solvents are used in a broad variety of

other industrial applications, for example

in chemical manufacturing processes,

cooling circuits, chemical dry-cleaning,

and as de-icing agents.

The adhesive industry is expected to

record the strongest growth in solvent use.

Besides private consumption, adhesives

are increasingly used in industrial appli-cations. They allow for easy, safe and ex-

ible connections, which are usually inex-

pensive and lightweight.

With a roughly 39 percent share of

global consumption, Asia-Pacic is the

largest solvent outlet, followed by North

America and Western Europe. Asian coun-

tries will further increase their shares in

the global solvent market mainly at the

expense of saturated industrial countries.

Many emerging and developing countries

benet from an increasing solvent demandabove all in the paint, coating and adhe-

sive industries.

For example, solvent demand in the

paint and coatings industry is predicted

to increase by 2.9 percent per year until

2019. Mainly emerging and developing

countries will boost this trend. Rising

prosperity in these countries will result

in an increasing per capita consumption

of paints.

The market for solvents is consider-

ably influenced by legal regulations andthe growing environmental awareness of

end-consumers the report says. Changes

targeted at reducing the environmental

impact of solvents will focus on both

production methods and further substi-

tutions of specific solvent types. The

manufacture of solvents from renewable

resources reduces the dependence on pe-

troleum and improves the CO2 balance.

Western Europe and North America

will continue to pursue their goal of re-

ducing emissions of VOCs. The shiftingfrom solvent-based paints to water-based

or other solvent-free paints is negatively

impacting the solvent demand in these re-

gions. In the other regions, environmental

protection is far less important. However,

this is going to change in the long-term.

Visitwww.ceresana.com/en.

Research and Markets releasesreport, Global Paints &

Coatings Market 2012The report provides an analysis of the

global paint and coatings market. It also

discusses major trends, growth drivers

and potential markets for paint and

coatings market. The report presents the

competitive structure of the industry

and profiles major players in the market

with a discussion of their key business

strategies.

The industrial coatings market is be-

ginning to recover from the recent eco-

nomic downturn. The strengtheningglobal economy has led to an increase in

new buildings and maintenance in both

the private and public sector. The global

paint and coatings market has reached the

pre-recession level in 2010.

The paint and coatings industry is

dominated by the architectural coatings

segment; the industrial coatings seg-

ment also has significant share in the

market. The global coating industry has

shifted to the Asia Pacific region where

China is the largest consumer of coat-ing additives. The country accounted

for more than half of the Asias market

share in 2010.

The paints and coatings industry de-

pends heavily on its end-use markets.

The key industrial sectors catered are

construction, steel, marine, automotive

and wooden furniture. Emerging mar-

kets are showing immense potential for

the growth of both architectural coat-

ings and industrial coatings. The grow-

ing demand for green-based chemicals,such as zero volatile organic component

(VOC) coatings, is driving the replace-

ment of solvent-based products with

water-based products.

Paint makers are focusing on cutting

edge technological innovation to satisfy

both consumers and regulatory de-

mands. The industry is dealing with sev-

eral issues, a major one of them is the

unprecedented escalation in the price of

oil, natural gas and raw materials, which

is having a significant impact on the ma-rine coating industry. CW


Ceresana updates report onthe global solventmarket

MarketReports
http://www.ceresana.com/enhttp://www.coatingsworld.com/http://www.coatingsworld.com/http://www.ceresana.com/en


25/52

Rust-Oleum has introduced LeakSeal

Flexible Rubber Coating, a rubberized

utility coating designed to stop and seal

leaks instantly. The spray lls and seals

leaks and cracks, providing a exible wa-

tertight seal that prevents moisture pene-

tration, rust and corrosion. It has a

high-build formula specically developed

to ll cracks, gaps and holes while main-

taining superior exibility even with tem-

perature changes and UV radiation the

company said. LeakSeal can be used toseal leaks and cracks on metal, vinyl, plas-

tic, PVC, concrete and other surfaces year

round. It can be used to seal skylights,

roofs, ductwork, vinyl, plastic, metal roofs

and vents. Ideal for both homeowners and

maintenance professionals, it is also de-

signed for use on gutters, downspouts,

pipes, air conditioner drip pans and units,

PVC, metal buildings and sheds, ashing,

shingles, concrete foundations and more.

LeakSeal dries to a semi-smooth, rm

black nish that will not sag or drip andcan be top-coated with any latex- or

alkyd-based paint.

Jotun Powder Coatingslaunches Reveal Smooth

Jotun Powder Coatings has globally

launched Reveal Smooth, the companys

latest eco-friendly premium MDF powder

coating solution. Reveal Smooth has been

developed to ensure an aesthetic appear-

ance, regardless of shape, particularly

across hard-to-coat rounded corners andcontoured edges, leaving users with unlim-

ited design opportunities the company said.

With MDF powder coatings being identi-

ed as a sustainable and cost effective al-

ternative solution to current technologies in

the market, Jotun Powder Coatings has de-

veloped Reveal Smooth, to deliver a high-

end semi-matte nish, which also protects

furniture from scratches and unwanted

marks left by warm objects like coffee cups.

Reveal Smooth is being offered in dynamic

and custom-made colors that can be usedto coat home and ofce furniture,retail dis-

plays, shelving and cabinets for the bath-

room and kitchen.

Sansin unveils Eco2The Sansin Corporation has introduced new

zero-waste solid color exterior and clear in-

terior wood stains called Sansin Eco2. Of-

fered as a limited edition stain while

quantities last, Eco2 is available in lava, fes-

cue, adobe and charcoal colors for the exte-

rior and clears for the interior, costing less

than half of Sansin Enviro stains. Tradition-ally, coating manufacturers need to pay for

the removal or disposal of leftover stain,

which can end up as waste. Sansin decided

to create a production process that would

move the company towards a zero-waste fa-

cility. Sansin designed a manufacturing

process that recoups leftover stain without

sacricing the quality of the end product.

Eco2 is a product for someone who wants

quality stain at a lower price,with the added

benet of knowing that it is recycled and

wont end up harming the environment. Ad-ditionally, all four exterior colors are popu-

lar shades. The charcoal (black) solid color

stain, for example, is popular on woods such

as mahogany, for European style homes, and

for those seeking a sleek, bold statement on

their exteriors the company said.

Citadel introduces water-basedUltra-Hydro Stop H2OCitadel Polyurea Coatings introduced its

new Ultra-Hydro Stop H2O Primer. A

water-based version of the Ultra-Hydro StopPrimer, UHS H2O includes innovations to

save installers both time and money the

company said. UHS H2O is a two-compo-

nent, 50 percent solids, water-based epoxy

primer. It cures in six hours, half the time of

its predecessor, and doesnt need scuff sand-

ing prior to re-coating.As a water-based for-

mula, it can be safely applied to diamond

ground concrete, eliminating the need for

shot-blasting to prole. Ready to be applied

with a roller or squeegee only 48 hours after

concrete placement, UHS H2O saves timeand labor both before and after use. CW

May 2012 www.coatingsworld.com Coatings World | 25

Rust-Oleum introduces LeakSealFlexibleRubberCoating

New

Products

Rust-Oleums LeakSealFlexibleRubber Coating


26/5226 | Coatings World www.coatingsworld.com May 2012

CentralizingDecoPaintOperationsToMaximizeEfficiencies

International Coatings Scene Europe

by Sean Milmo

Europe Correspondent

[email protected]

Jotun opened in March at Sandefjord, Nor-

way, a decorative paints plant costing NOK

500 million ($87 million), which the com-

pany claims is one of the most modern in the

world. It replaces two other decorative paints

units in the country.Meanwhile AkzoNobel received a planning

permit in February to build a 100 million ($161

million) high-tech decorative paints plant across

the North Sea at Prudhoe in northeast England,

which will also replace two other facilities.

The projects are part of a general trend in the

decorative paints sector in Europeand to a

lesser extent in its industrial coatings segment

to centralize production of paints to raise ef-

ciencies, increase sustainability and cut costs.

Shareholders view these projects as favorable

because at a time of low demand for decorativepaints in slow-growth Europe, they will help to

maintain or even raise margins.

The plants also being welcomed by the

growing number of home improvement retail

chains in the region who are aiming to cen-

tralize as much as possible their own supply

sources. The concentration of manufacturing

by paint companies is helping these retailers

increase the amounts of decorative paints pur-

chased directly from producers with the aim

also of reducing costs.

However ironically at the same time the re-

tailers are also seeking to expand into areas in

which they will be competing with their suppli-

ers, especially by pushing up sales of their own

brands. The reorganization of paints production

is freeing up capacity for the making of own-

brand products.

Jotuns plant at Sandefjord, which has been

built as an addition to its existing plants at its

Vindal site in the city, will supply the whole of

Scandinavia, which is the companys main deco-

rative paints market in Europe. A facility for the

production of llers has also been added while a

unit for making tinters has been expanded.

As part of the reorganization, all production

of marine and industrial coatings has been

moved to Jotuns site at Flixborough, England.

The company says that its production fa-cilities in Norway were old and inefficient,

production and logistics costs were too high

and significant structural improvements

were needed to make the companys opera-

tions cost effective.

Constructing this plant in Sandefjord made

the most sense for nancial and market prox-

imity reasons, said Jan Helge Eriksen, produc-

tion and logistics director in Jotuns decorative

business. We believe we will gain a stronger

market position by producing in the very market

we sell in.

With increased use of new systems and au-

tomation we can be more responsive to the mar-

ket and produce according to demand, Eriksen

said.This again will lead to a lower build-up of

stock and allows us to supply the market more

quickly and efciently.

The plant, with an annual capacity of 80

million liters, will enable a reduction in the use

of solvents and the use of less hazardous chem-

icals. CO2 emissions from internal trans-

portation are projected to be cut by 80

percent. Energy consumption will be decreased

by half.

Recently

announced

plant projects

for Jotun and

AkzoNobel

highlight trend

among paint

makers to

centralize

production.

Kingfisher of the UK, one of the biggest home im-

provement retail groups in Europe, which runs the

B&Q stores in its home market, is aiming to increase

direct sourcing to 35 percent in the medium-term.
http://www.coatingsworld.com/mailto:[email protected]://www.coatingsworld.com/mailto:[email protected]



AkzoNobels new plant at Prudhoe,

Northumberland, on which construction

work will start later this year for a sched-

uled opening in 2014, will replace an ex-

isting plant at the site and another at

Slough, west of London. Both supply the

UK decorative market, one of AkzoNo-

bels biggest in Europe.

The objective is to raise supply chain

effectiveness, reduce working capital and

accelerate responses to changes in the

market the company said. The investment

represents a step change in the way we

do business, said Guy Williams, Ak-

zoNobels UK country director.

The facility will consume 60 percent

less energy compared with the existing

plants performance, while its range of

technologies will include recycling and

reuse of waste and water. It will cut in half

the environmental footprint of the UK

decorative business of the company.

AkzoNobel hopes that the efciency of

the new facility will contribute to reach-

ing its medium terms target of an EBITDA

margin of 13-15 percent in the medium-

term, despite expected sluggish demand in

Europe. In the rst quarter European dec-

orative sales rose only by two percent

while dropping in volume terms. The dec-

orative paints business returned an

EBITDA margin of only 6.1 percent, half

that recorded by performance coatings, its

other paints business.

Meanwhile Europes retail chains are

also endeavouring to push up their own

margins by gaining more control over their

supply chains, particularly by doing more

business directly with paint and other man-

ufacturers rather than through wholesalers.

Concentration of production by paint

and other suppliers in single plants makes

direct sourcing easier. New centralized

plants in Europe are often distributing

their products across national borders

which gives more scope for international

retailers to buy directly from producers.

Greater efciency in supplies can also

be achieved by retailers through exploit-

ing opportunities given by own brands.

At the same time retailers are also try-

ing to create closer ties with their own

customers by offering more advice and

training to consumers and professionals.

These initiatives can often clash with ef-

forts by decorative paint companies to es-

tablish links with their customers.

Kingsher of the UK, one of the biggest

home improvement retail groups in Europe

which runs the B&Q stores in its home

market and the Castorama and Brico

Depot chains in France, is currently a lead-

ing pacesetter in pursuing this strategy. In

addition to having market leadership in the

UK and France it has been building up

strong positions in Eastern Europe.

It is aiming to increase direct sourcing

to 35 percent in the medium-term, com-

pared with a level of 15 percent at the be-

ginning to this year and nine percent four

years ago.

With common sourcing, which the

company denes as products or ranges of

products made by the same manufacturer,

its target is a share of 50 percent against

only two percent at present and less than

one percent in 2008.

The achievement of these objectives

will be helped by a rationalization and

considerable international expansion of

its own brands.

Our aim with the current total of 150

brands around the world is that they will be

reduced to about 11 in number, each with a

high level of individual sales on an interna-

tional level, said a Kingsher ofcial.Our

Colours brand which includes not just coat-

ings but related products like wallpaper will

play a major part in this project.

The drive behind its own brands is

being supported in the UK by the roll-out

of DIY training classes and the launch of

a B&Q You Tube channel with how to

video instructions.

Coatings companies with centralized

plants have the advantage of being able to

meet retailers needs for direct sourcing.

But at the same time retailers are putting

greater competitive pressures on them by

strengthening own brands and setting up

similar communications channels coatings

manufacturers have themselves estab-

lished with their customers. CW

Europe International Coatings Scene
http://www.coatingsworld.com/mailto:[email protected]://www.buhlergroup.com/http://www.coatingsworld.com/



US-basedMultinationalsContinue toHireOffshore

Business Corner Strategies & Analysis

by Phil Phillips, PhD

Contributing Editor

[email protected]

According to the US Commerce Depart-

ment, and considering US-based compa-

nies that have a multinational presence,

it is a fact that they increased their labor force

by a mere 0.1 percent while expanding offshore

employment by 1.5 percent.While this doesnt seem like much of an issue

on the surface, it does, in fact have one large im-

pact on our US economy and job loss. This mod-

est expansion of US multinational rms in the

US in 2010 arrived in a year when the private

sector eliminated 0.6 percent of its US workers.

FACTS: US-Based Multinationals

Account for one-fth of private employment

23 million US workers

11 million afliates offshore

Since 1999 cut US employment by 1 million =4% decrease

Since 1999 added 3.1 million workers off-

shore = 39% increase

68% of company employees were in the US,

down from 75% in 1999

Over 2009, capital spending in US rose 3.3%;

offshore rose 8.6%

Because the government data is lagging, we

do not have 2011 data. We can only speculate

from all the announcements by these same com-

panies we read, that the trend will continue. Therecent appreciation of the Yuan in China should

help slow down the trend on a modest basis

going forward, however, the momentum of new

plant plans in combination with startups in

China alone we feel, will forgo any major

change in these trends on the short- and

medium-terms.

In parallel with our multinational dynamics,

offshore companies cut their work force in the

US by one percent and reduced capital spending

in the US by 1.7 percent in 2010.

From a macro-prospective, these large multi-

nationals will continue to do well and labor in

this country will grow very slowly while off-

shore with their domestic growth will triple that

of the US.The concern in our industriespaints, coat-

ings, adhesives, sealants and specialty chemi-

calsis for the growth and stability at the other

end of the size barbell illustrated below.

The small- and medium-sized companies

with relatively limited resources to expend in

globalizing their position, will suffer as US man-

ufacturing remains stagnate and offshore sourc-

ing continues to penetrate the US borders.

The question many of the small- and

medium-sized companies in our industries have

is: How do I compete (survive) in this busi-ness environment?

The answer is certainly NOT easy to con-

sider. One answer would be to tell them they

wont be able to compete based on business as

usual. However, there are some alternatives:

Combining with other similar or adjacent

manufacturers;

Joint ventures with competitors;

Licensing unique technologies to offshore

suppliers; and

Establish offshore distribution.

These arrangements have their respective ad-

vantages and disadvantages of course, but they

may be a better choice than the other obvious

choice of going out of business. CW

US workforce

continues to hurt

under offshore

growth trends.

Large Multinationals vs. Small- and Medium-sized Companies
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29/52
http://www.coatshow.cn/



TheTradeSecretDance:Lessons FromTheLitigationTrenches

IPaint Protecting the P&C Industrys Intellectual Assets

By Steve McDaniel, JD PhD,

Technology Litigators &

Paul Stanfield, JD,

Stanfield Hiserodt, PLLC

Queens Counsel:

You have testied to this Court that you

personally handed any bloke who walked

into my clients front ofce the computercode that contains its trade secrets, no ques-

tions asked. Is that right, Mr. Smythe?

Witness:

Whenever anyone came into the Australian

ofce and asked for it, I would hand them

the code.

Queens Counsel:

You yourself handed them the code?

Witness:

Yes, no questions asked.

Queens Counsel:

What does computer code look like, Mr.Smythe?

Witness:

Well, its computer stuff, you know, I dont

know.

Queens Counsel:

What about source code?

Witness:

I dont know. I was just the receptionist.

Queens Counsel:

What is machine code, Mr. Smythe?

Witness:

I dont know.Queens Counsel:

Binary code? Any clue, what binary code is?

Witness:

Binarywhat?

Queens Counsel:

Isnt it true, Mr. Smythe, that you would

not know computer code of any kind even

if it were to jump up and bite you on the

arse?

Mr. Smythe:

Uhhhmmm, yes, yes sir, thats true.

Queens Counsel:No further questions. I pass the witness.

While not an exact transcript of

the actual cross-examination,

its close. It was one of the most

amazing feats of lawyering your authors

ever witnessed in trade secret litigation.

And it highlights the thrust of what we

want to discussthe trade secret litigation

dancesince despite your best efforts to

protect them, you may have occasion to

aggressively catch a thief. This comes

from our personal experiences in the

trenches advising people about the steps

needed to have an effective trade secret

program, assisting them to routinely audit

these assets and representing them when

their secrets have been stolen.

The very rst scoundrels defense that

will come without fail from the accused

trade secret thief is, Unh-uh! It aint a

trade secret. That is precisely what was

going on in the cross-examination of the

chief witness of the thieves shown

aboveone Mr. Smythe, the former re-

ceptionist of the Australian branch of our

client, a large software developer.

Like clockwork, the departing employ-

ees that stole the code of our client as-

serted that the code was not a trade secret.

And, chiey upon the testimony of recep-

tionist Smythe, they aimed to show that it

was routinely passed out like candy to

anyone who walked in the front door of

its Sydney ofces.

Anecdotally, what made this cross ex-

amination so amazing was that our Aus-

tralian colleague, a Queens Counsel in

Australia, arrived severely jet-lagged the

morning of the testimony of Mr. Smythe,

deposed the receptionist for less than half

an hour before the judge gaveled the pro-

ceedings open, and immediately proceeded

to summarily slice his countryman into lit-

tle chunks in cross examination lasting at

most a minute-and-a-half, then promptly

left the trial to catch a plane back Down

Under. All this, as the opposing counsel hid

behind their hands from his Honors steely,

disapproving glare! Sweet. One of those

trial moments we lawyers dream about.

So, be as ready as you can to immedi-

ately dispatch this automatic defense.Before

you can protect something as slippery as a

trade secret though, you do have to know

what it is.Generally, a trade secret is dened

as some bit of information that is important

to your business, gives you a competitive ad-

vantage and that is generally not known in

your industry. But, the thief will claim it is

not. Lets examine each of these elements

with the thiefs voice echoing in the back-

ground that they are not trade secrets. (To

catch a thief, ya gotta think like a thief,

boys! Sergeant Friday, Dragnet).

Unl

Coatings Word May 2012

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