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    Table of Contents

    February 2014 www.coatingsworld.com Coatings World | 5

    February 2014 Vol. 19, No. 2

    COATINGSWORLD (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses toCirculation Dept. PO Box 1051, Fort Erie, On L2A 6C7, [email protected]: Send address changes to: Coatings World, 70 Hilltop Rd., Ramsey,NJ 07446. Free subscriptions to Coatings World are available to qualified individuals. Others are as follows: U.S. one year $75; two years $120. Outside U.S. and overseas:

    one year $95 (U.S.), two years $160 (U.S.), foreign airmail: one year $195 (U.S.). 5% GST required on Canadian orders. GST #131559148. The publisher reserves the right todetermine qualification of free subscriptions. Printed in the USA. Coatings World is used under license from Whitford Worldwide. Coatings Worlds circulation is audited byBPA International.

    ADVERTISING SECTIONSClassified Ads.......................................................80 Advertising Index................................................. 81

    COLUMNSInternational Coatings Scene ............................... 23

    Latin America Costa Rica Augments Paint Exports

    Europe REACH Exposure Scenarios Present New

    Challenges for Coating Suppliers

    DEPARTMENTSEditorial .................................................................6As We Go to Press ................................................. 8Fresh Paint ........................................................... 10Patents ................................................................. 19Market Reports .................................................... 20New Products ......................................................22Distributor News..................................................26Industry News ...................................................... 40

    Suppliers Corner ..................................................43People.................................................................. 44Meetings .............................................................. 45Final Coat ............................................................82

    34 Company Profile: Tnemec Company36 Mixing Equipment Directory46 2014 Company Capabilities: A Special Yearly Supplement

    28 The Wood Coatings MarketCourtesy of Rust-Oleum.

    Cover photo courtesy of Sherwin-Williams.

    Courtesy of Thompsons Water Seal.

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    EditorsPage

    A Rodman Media Publication

    70 Hilltop Road Ramsey, NJ 07446 USA

    (201) 825-2552 Fax: (201) 825-0553

    Website:www.coatingsworld.com

    EDITORKerry Pianoforte [email protected]

    VICE PRESIDENT/EDITORIAL DIRECTORTom Branna [email protected]

    ASSOCIATE EDITORBridget Klebaur [email protected]

    ART DEPARTMENTMichael Del Purgatorio

    [email protected] Downing,[email protected]

    INTERNATIONAL CORRESPONDENTSSean Milmo (Europe)

    Charles W. Thurston (Latin America/Americas)

    CONTRIBUTING EDITORSPhil Phillips

    EDITORIAL ADVISORY BOARDJim Berry (Berry Environmental)

    Joseph Cristiano (consultant)

    Thomas Frauman (consultant)

    Joseph Prane (consultant)

    Isadore Rubin (consultant)

    Richard M. Tepper (PPG Industries)

    Shelby F. Thames (University of So. Mississippi)

    PRESIDENTRodman J. Zilenziger, Jr.

    [email protected]

    EXECUTIVE VICE PRESIDENTMatthew J. Montgomery

    [email protected]

    GROUP PUBLISHER / ADVERTISING SALESDale Pritchett [email protected]

    ADVERTISING SALES (U.S.)Kim Clement Rafferty [email protected]

    ADVERTISING SALES(Europe)Baudry Boisseau Associates

    27 Rue J. Lebeau- B-1000, Brussels, Belgium

    Tel.: 32-(0)2-513-06-47 Fax: 32-(0)2-514-17-38

    [email protected]

    ADVERTISING SALES (Hong Kong, Taiwan & China)Ringier Trade Publishing Ltd

    401-405 4/F New Victory House

    93-103 Wing Lok Street, Sheung Wan, Hong Kong(852) 2369 8788 Fax: (852) 2869 5919

    [email protected]

    CLASSIFIED ADVERTISING SALESPatty Ivanov 631-642-2048; Fax 631-473-5694

    [email protected]

    PRODUCTION MANAGERPatricia Hilla [email protected]

    AUDIENCE DEVELOPMENT MANAGERJoe DiMaulo [email protected]

    CIRCULATION MANAGERRichard DeVoto [email protected]

    ONLINE DIRECTORPaul Simansky [email protected]

    C Wcirculation is audited by BPA Worldwide.

    [email protected]

    Coatings World has always been a supporter of the academic side

    of the paint and coatings industry. As such we make it a point of

    attending as many education-related events as we can. One event

    that we never miss is the Waterborne, High-Solids and Powder Coatings

    Symposium, which will be held this year February 24-28 in New Orleans.

    Held annually by the University of Southern Mississippis School of

    Polymers and High Performance Materials, this event brings together the

    brightest students with the top companies involved in the formulation of

    waterborne and other environmentally friendly coatings. And all of the

    proceeds from this Symposium go to fund the students and the Polymer

    Science program at USM.

    This year I am proud to announce that we will not just be attendees,but will be actively participating in the Symposium. Our publisher, Dale

    Pritchett, will be moderating a Pigments Panel and an Automotive Panel.

    The Automotive Panel will include presentations from automotive manu-

    facturers Ford and Toyota as well as PPG automotive coatings and Sun

    Chemical pigments.

    In addition, contributing editors Steve and Beth McDaniel of Technology

    Litigators will be presenting an overview of some of their more popular

    topics discussed in their monthly column iPaint.

    If you are planning on attending the event please stop by our tabletop

    exhibit and pick up the latest issue of our magazine.

    Coatings World Headsto the Big Easy

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    AsWeGoToPress

    Rodman J. Zilenziger,Founder, Rodman Media, Dies

    Rodman J. Zilenziger, the founder of

    Rodman Publishing Corporation (now,

    Rodman Media Corporation), died on

    Feb. 2, 2014. He was 85. In 1964, while

    serving as vice president of sales for

    Dorland Publishing, Mr. Zilenziger co-

    launched Detergent Age, which would

    ultimately be renamed Household And

    Personal Products Industry(HAPPI), the

    leading business-to-business trade maga-

    zine in the global household and personal

    care space. He followed that success upin 1970 with the launch of Nonwovens

    Industry, the No. 1 magazine in the global

    nonwovens industry. He created Rodman

    Publishing Corp. in 1978 and went on to

    launch other B-to-B titles over the years

    before retiring in 1993.

    Born Oct. 10, 1928 in Philadelphia,

    Pennsylvania, his family settled in Bala

    Cynwyd, Pennsylvania. Mr. Zilenziger

    was also a graduate of Pennsylvania

    Military College (PMC) as well as having

    served as a 1st Lieutenant in the KoreanWar in the 2nd infantry regiment and

    received the Bronze Star. Mr. Zilenziger

    married Roxane Shugart Zilenziger who

    passed away in 2010. They were mar-

    ried for 53 years and were long-time resi-

    dents of Scarsdale, NY and Vero Beach,

    FL. They held memberships in the Fox

    Meadow Tennis Club of Scarsdale, New

    York, the Shenorock Shore Club of Rye,

    New York, as well as The Moorings Club

    of VeroBeach, Florida where they en-

    joyed playing tennis, platform tennis, andgolf. Mr. Zilenziger was also a member

    of the Hitchcock Presbyterian Church in

    Scarsdale, New York and was a volunteer

    fireman in Scarsdale for many years.

    Survived by his three children; Gaye

    Geiger (Scott), of New Canaan, CT.,

    Susan Maier (Rich) of Ho-Ho-Kus, NJ,

    and Rodman Zilenziger Jr. (Jennifer) also

    of Ho-Ho-Kus, and 11 grandchildren:

    Daniel, Sarah, Caitlin, Taylor, Rodman,

    Lindsay, Kevin, James, Claire, Katherine

    and Anna. Donations to the NationalParkinsons Foundation are welcome.

    BASF Wins SGMsTechnological ProgressAward for OutstandingContributionsBASF was honored with the Technological

    Progress Award from Shanghai General

    Motors Company Ltd. (SGM) for the

    first time. The award recognized BASFs

    outstanding contributions to the techno-

    logical progress and local innovation of

    SGM in 2013. BASF is the only chemical

    company in the year to have won the

    award from SGM. The new Buick Riviera

    concept car, developed by SGM-PATAC

    won the Red Dot Award in 2013, dem-

    onstrating strong automotive design

    competency in China. This concept car

    featured a unique Ice Cyan-jade coat-

    ing co-developed by BASF and PATAC.

    In December 2013, BASF and PATAC

    signed a memorandum of understanding

    on technical cooperation. CW

    Index to CompaniesThis index gives the starting page for a department or feature with a sig-

    nificant reference to a manufacturer of paint, coatings, adhesives and sealants

    Subsidiaries are indexed under their own names.

    Axalta Coating Systems ............................................................................. 10,82

    BASF ............................................................................................................... 10

    Carboline ........................................................................................................ 22

    Dependable .....................................................................................................22

    Dun-Edwards .................................................................................................. 22

    ICA Group ......................................................................................................28

    Masterbond.....................................................................................................22

    PPG ......................................................................................................10,22,44

    Rust-Oleum .....................................................................................................28

    Sherwin-Williams ............................................................................................ 28

    Thompasons Water Seal ................................................................................. 28

    Tnemec ........................................................................................................... 34

    United Gilsonite Laboratories .........................................................................22

    Valspar ............................................................................................................ 10

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    From 1 to 300 HP.From New York

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    Ross is now the worlds #1 manufacturer of High Speed

    Dispersers. For a multitude of applications from coatings

    to chemicals and adhesives, no one can deliver the

    production capacity you need as fast as we can.

    Anywhere in the world.

    Lokendra Singh, Director

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    Pune, Maharashtra, India

    Whether you need 50 High Speed Dispersers at once as in the order shown here or just one, every unit is

    backed by Ross, the world leader in mixing and blending.

    The incomparable Ross

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    Fresh

    Paint

    Axalta Coating Systems recently broke

    ground to expand its manufacturing capac-

    ity for coatings with the construction of a

    new $50 million eco-friendly waterborne

    facility in the Jiading district of Shanghai.

    Expected to begin production in

    2015, Axaltas Shanghai waterborne fa-

    cility will manufacture and supply up

    to 25,000 metric tons of its waterborne

    products. Axaltas technological leader-

    ship in waterborne paints and expanded

    capacity for waterborne production willsupport the long term growth of an auto-

    motive industry that is extending into the

    southern and western areas of the coun-

    try. Both Axalta products and the manu-

    facturing facility itself will contribute to

    the overall sustainable development of

    Chinas automotive industry.

    We invested in this facility to meet

    growing customer needs for high-perfor-

    mance water-based coatings solutions.

    With this new facility, we are expand-

    ing our capacity to provide waterbornepaints to help Chinas auto industry de-

    velop sustainably, Charles Shaver chair-

    man and CEO, Axalta told the audience

    at the ground breaking ceremony. Our

    technological leadership focuses on de-

    veloping environmentally friendly coat-

    ing solutions. Our new facility will also

    employ the latest generation production

    systems to reduce the environmental foot-

    print of our operations.

    Axaltas waterborne production pro-

    cess utilizes a global waterborne technol-ogy system to produce Lean and Green

    Automotive Coatings that automo-

    bile original equipment manufacturers

    (OEMs) can use to significantly reduce

    volatile organic compounds (VOCs), en-

    ergy consumption and investment. The

    Lean and Green Automotive Coating

    process includes primer-less coatings and

    3-wet coatings which can achieve full lay-

    er performance without having to flash

    and bake between coats. The increased

    productivity results in a better bottomline for customers while still producing

    an unparalleled finish on vehicles. In ad-

    dition, Axaltas waterborne products are

    intrinsically environmentally responsible

    and meet global environmental require-

    ments, such as the EUs VOC Regulation

    2004/42/EC which Axalta adheres to

    in China, and which can help reduce

    the overall environmental footprint of

    Chinas auto industry.

    We appreciate Axaltas forward

    thinking approach to product develop-

    ment, explained Sun Lianying, chairmanof the China National Coating Industry

    Association. Axaltas eco-friendly pro-

    duction process is aligned with Chinas

    direction to develop in a sustainable path

    and we look forward to witnessing the

    construction of the Axalta Shanghai wa-

    terborne facility.

    Over the past two years, the Chinese

    government has issued a series of regu-

    lations to decrease the environmental

    burden of the auto industry, including

    the requirement for all new automotivemanufacturer production lines to use eco-

    friendly waterborne coating products.

    This foresight for the future will have a

    tremendous impact on the sustainable de-

    velopment of Chinas auto. industry.

    We are very pleased to see that Axalta

    has continuously invested in expanding

    its production of technologically supe-

    rior products tailored specifically to our

    local demands, said Wang Zhongcheng,

    vice president of FAW-VW Chengdu.

    As one of Chinas leading automobilemanufacturers, FAW-VW is moving to a

    sustainable model for development and

    the waterborne products produced at this

    facility will help us achieve our business

    objectives in the region.

    Valspar Paint Unveils 2014Color OutlookValspar Paint recently revealed its 2014

    Color Outlook and trend palettes. In

    2014, Valspar predicts the theme of re-

    defining the home will grow in impor-tance in the coming year and has curated

    three distinct color palettes that embrace

    this forecasted trend. Each color pal-

    ette Zenergy, Time Traveler and Yours

    Truly is inspired by the newest under-

    lying influences and movements that are

    expressed in fashion, food, art, interior

    design and lifestyle.

    In 2014, consumers will be redefin-

    ing what matters and will feel a grow-

    ing awareness of whats important, said

    Sue Kim, Valspar color strategist. The

    Valspar 2014 Color Outlook draws onthis trend, with color palettes that are

    inspired by how people are purposefully

    incorporating these redefined experiences

    into their daily lives.

    Zenergy, Time Traveler and Yours

    Truly are color palettes that serve to re-

    store spirits with a return to simplicity, re-

    connect us to cultures and customs gone

    by, and reinvent style with expressions

    of creativity. Colors in the palettes range

    from serene cool hues to grounded earthy

    tones to bold traditional colors, offeringa wide variety of color choices to refresh

    any room in the home.

    There is cohesion to the story of each

    of the trend palettes, but the strong ver-

    satility and range of the individual colors

    encourages experimentation and self-ex-

    pression in the home as we seek to rede-

    fine in the year ahead, continued Kim.

    With options that complement every

    personal taste and dcor style, the Valspar

    2014 Color Outlook gives consumers the

    confidence they need during the color se-lection process to choose a color they will

    love and create a beautiful space.

    This marks the fifth annual Valspar

    Color Outlook, which each year exam-

    ines new prevailing directions and inspi-

    rations that are beginning to be expressed

    in functional art forms and lifestyle.

    Valspar research looks at broad global

    issues, consumer behaviors and the econ-

    omy and analyzes how these influences

    filter down to interior colors, materials

    and finishes. The Valspar Color Outlookand trend palettes serve to capture the

    Axalta Expands WaterborneCoatings Capacity in China

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    Paint

    ideas that are relevant and re-

    freshing to consumers.

    BASF LaunchesMaster Builders Solutions

    Global Construction Brandin N. AmericaBASF has launched its new global brand,

    Master Builders Solutions, for the con-

    struction industry into the North American

    market. The global brand reflects BASFs

    commitment to the construction industry

    and includes a wide range of construction

    chemical solutions previously sold under a

    variety of well-known specialty brands. It

    will be completely rolled-out worldwide by

    the end of the second quarter 2014.

    With Master Builders Solutions, BASFcombines its existing construction brands

    that have established a legacy of innovation,

    to create one globally recognized brand for

    its solutions to the construction industry,

    said Tilman Krauch, president of BASFs

    Construction Chemicals division. This

    connected approach enables us to better

    meet the individual construction challenges

    of our customers. The portfolio of products

    and services marketed under the Master

    Builders Solutions brand includes chemi-

    cal solutions for new construction, main-tenance, repair and renovation of buildings

    and for infrastructure. It spans product seg-

    ments such as concrete admixtures, cement

    additives, chemical solutions for mining

    and tunneling, sealants, waterproofing, con-

    crete protection and repair products, grouts

    and performance flooring products. This

    one global brand is built on the strength

    of a number of successful specialty brands

    such as Master Builders, Sonneborn and

    Chemrex, which were responsible for more

    than a century of innovations in the con-struction industry, said Dirk Bremm, senior

    vice president of Construction Chemicals

    Americas. Combining innovation with the

    know-how and experience of a global team

    of more than 6,000 BASF experts forms

    the core of the Master Builders Solutions

    brand. The range of products and ser-

    vices marketed under the Master Builders

    Solutions brand features a new, global nam-

    ing system, helping BASF to support cus-

    tomers and partners with high quality and

    consistent products and services aroundthe world. This naming system utilizes the

    Master prefix combined with a descrip-

    tor of the product function or application,

    creating clarity and consistency in the prod-

    uct offering. In North America, BASF is

    committed to supporting the growth of the

    construction industry through intelligent,

    sustainable solutions that solve the emerging

    challenges before us. With the comprehen-

    sive portfolio marketed under the Master

    Builders Solutions brand, BASF offers state-

    of-the-art construction solutions to supportlocal partners in the North American mar-

    ket. We are proud to be part of the growth

    and progress in this region, partnering with

    our customers and offering solutions which

    are based on our global know-how and pro-

    vided by our local experts, said Bremm.

    Axalta Coating Systems Releases 2013 Color Popularity Report

    Axalta Coating Systems has published its annual automotive

    color popularity report for 2013. The report, produced since1953, is the most comprehensive in the industry as regional au-

    tomotive market color preferences are continuously tracked, the

    company reported. This years report includes Say it with Color!

    Axaltas forecast of four color megatrends for automotive de-

    signers around the world.

    Our customers count on our data every year to drive market

    decisions, said David Fischer, vice president of Axaltas global

    OEM business. Our global team of color specialists relies on

    our advanced forecasting to formulate the next generation of

    coating colors. The result is an ever-evolving color palette for

    automotive designers. As the industry continues to evolve and

    strives to innovate for customers worldwide, Axalta is committedto partnering with our customers to provide the best possible

    coatings available.

    2013 World Color HighlightsWhite strengthened its position as the most popular automotive

    color among consumers worldwide in 2013, growing in popular-

    ity by six percentage points over the prior year. Within the white

    space, 22 percent of vehicles were solid white and seven per-

    cent were pearl white. Black was the second most popular color

    globally, with 20 percent of sales, but effect black was preferred

    more than solid black. Silver at 15 percent and gray at 12 percent

    waned in popularity, while red held steady at eight percent. Blue

    and brown/beige spaces each held five percent of the global

    market. The remaining color choices revealed low popularityfor green, orange, purples and other spaces, although there was

    a small increase in the yellow/gold area. Overall, neutral colors

    have been widely popular over the last decade and make up 76

    percent of todays vehicles.

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    Hides when wet.Naturally.

    Burgess Pigment

    WITHTiO2near historic highs, OPTIWHITEs wetand dry hiding properties may be the solution.From a stable, consistent supplier with more than

    sixty years dedicated to serving the coatings industry,

    consider OPTIWHITEas your natural choice.

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    email:[email protected] www.burgesspigment.com

    PO Box 349, Sandersville, GA 31082, USA

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    PPGs AerocronElectrocoat PrimerMeets AerospaceSpecification 3144 for

    Aircraft Applications

    PPG Industries aerospace coatings grouphas qualified AEROCRON electrocoat

    primer to SAE Internationals Aerospace

    Material Specification 3144 for anodic

    electrodeposition primer for aircraft ap-

    plications. Qualifying Aerocron primer

    to the aerospace industry standard pro-

    vides airframe manufacturers and sub-

    contractors with third-party verification

    of its performance characteristics and

    attributes, according to Duane Utter,

    PPG global coatings segment manager,

    military coatings and classified products.Four variations of the PPG chromate-free

    primer have been qualified to AMS 3144

    in order to meet specific customer or re-

    gional requirements.. Primer provides

    corrosion resistance to metal parts and is

    typically applied by spraying. In the elec-

    trocoating, or electrodeposition, process,

    metal parts are dipped into an electrically

    charged tank of Aerocron primer.

    Sink or Swim 2014 Issue

    Call for PapersPlease mark your calendars for theCleveland Coatings Society Annual Sink

    or Swim Technical Symposium com-

    memorating 100 years of innovation be-

    ing held June 3-4 2014 at the Cleveland

    Airport Marriott.

    Christopher Connor, CEO and chair-

    man of The Sherwin-Williams Company

    will be the keynote speaker. To comple-

    ment the Technical Program this year the

    Cleveland Society is including Historical

    Retrospectives to commemorate ACentury of Innovation. Two Technical

    Short Courses will be offered, including

    Navigating the New Environmental/

    Regulatory Landscape, 2014 and Beyond

    and Statistical Design of Experiments

    for Coatings Formulators.

    The Cleveland Society is currently

    accepting papers for this event until

    February 28th, 2014. To obtain more

    informatio go to www.clevelandcoat-

    ingssociety.org/ or contact Ron Emser

    [email protected] or216-7312-5213.

    BASF and OEMs DevelopASTM Test Standard forTransportation CoatingsA collaborative 14-year effort involv-

    ing BASF, automotive and aerospace

    original equipment manufacturers(OEMs), material suppliers and test

    equipment manufacturers has resulted

    in a new American Society for Testing

    and Materials (ASTM) test standard for

    transportation coatings.

    The new method is 30 to 40 percent

    faster than the previous test standard

    used for many OEMs, and improves

    the accuracy to nearly 100 percent in

    predicting coating service life compared

    to less than 50 percent with the previ-

    ous standard. Industry implementationof this new test can speed new product

    development, and aid in the development

    of better overall products for the coating

    industry. This test can be used for auto-

    mobiles, aircrafts, trucks and rail cars.

    Officially named ASTM D7869-

    13 Standard Practice for Xenon Arc

    Exposure Test with Enhanced Light

    and Water Exposure for Transportation

    Coatings, the new test simulates physical

    and environmental stresses that an exte-

    rior transportation coating is exposed toin a subtropical climate. These stresses

    include long water exposures, wet/dry cy-

    cling, and high dosages of solar radiation,

    all of which have been shown to cause

    severe coatings deterioration.

    The new test conditions consist of a

    primary test cycle and a sub-cycle. The

    primary test includes two long water ex-

    posures and a single, long light exposure

    with precise spectral match to daylight.

    The sub-cycle consists of shorter alternat-ing water and light exposures and is de-

    signed to simulate cyclic stresses such as

    cracking and surface erosion.

    These two cycles are designed to

    replicate the common types of coat-

    ings failures driven by the interaction of

    photo-oxidation during daylight and hy-

    drolysis during water exposure. Together,

    these failures can lead to gloss loss, color

    change, adhesion, blistering and cracking.

    BASF has been active in the ASTM

    D-01 committee on accelerated weath-ering for many years, and began efforts

    in test development in response to a cus-

    tomer issue. BASF brought key partners

    together, developed the critical coating

    formulas for testing, and conducted sev-

    eral important experiments in the physi-

    cal test laboratories, which resulted in the

    new test method.

    PPG Donates $15,000to Academics in Motion

    through SteelersPartnershipThe PPG Industries Foundation, in partner-

    ship with the Pittsburgh Steelers, has donat-

    ed $15,000 to Academics in Motion (AIM)

    to make this national program available in

    American Coatings Conference to Kick Off with KeynoteSpeaker Charles F. Kahle From PPG

    The American Coatings Conference (ACC) will commence with a keynote presenta-

    tion given by Charles F. Kahle, II, chief technology officer and vice president, CoatingsR&D at PPG Industries. Starting with a wide lens on the future, Dr. Kahles address

    will explore the usual technology drivers that are shaping current coatings technol-

    ogy innovation, such as end-user requirements, broader sustainability demands and

    critical environmental considerations. From this baseline, the address will explore

    the dynamic changes driven by energy cost and availability, and how these changes

    are shaping the future of coatings technology. From the price of oil and the need

    for greater energy efficiency for our customers, to the role of shale gas and fracking

    technology on raw material supplies, to bio-based raw materials and new pathways

    for critical feedstocks, the changing energy profile has everything up for debate in

    the coatings industrys drive to innovate.

    The American Coatings Conference will be held in conjunction with the American

    Coatings Conference April 7-10.

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    Reichhold, Inc.

    World Headquarters and Technology Center

    P.O. Box 13582

    Research Triangle Park, NC 27709(919) 990-7500 (local) or (800) 431-1920 (toll-free)

    www.reichhold.com

    Everywhere Performance Matters

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    two Pittsburgh-area high schools

    Steel Valley and Aliquippa. AIM

    operates in underserved communi-

    ties across the country to address

    academic performance and personal devel-

    opment of students while encouraging themto use their passion for athletics as a vehicle

    to embrace values that lead to on- and off-

    the-field success. PPG is a strong supporter

    of the Pittsburgh Steelers and the academic

    interests of area high school students, said

    Taunya Tinsley, regional coordinator for

    Academics in Motion. Were excited to

    partner with them to help impact the aca-

    demic and athletic achievement of students

    in these two schools. PPG has supported

    the Steelers across various educational initia-

    tives since 2006. Funding the AIM programprovides student-athletes at Steel Valley

    and Aliquippa high schools an opportunity

    to work with a youth development coach

    (YDC) who helps address academic, career,

    social and emotional needs through the

    school year. Each schools YDC provides

    one-on-one counseling, tutoring, life skills

    instruction and SAT/ACT preparation in

    addition to community service, college selec-

    tion and other guidance to help improve stu-

    dents grade point average, graduation rates

    and athletic eligibility. PPG is pleased tohelp provide hard-working student-athletes

    in the Greater Pittsburgh community with

    much needed academic resources and sup-

    port, said Sue Sloan, executive director, PPG

    Industries Foundation. Helping enhance

    the quality of life in communities where we

    operate is a hallmark of PPG Industries, and

    helping develop tomorrows workers and

    leaders through programs like AIM benefits

    both the region and companies such as ours

    that do business here.

    Valspar Donates $1 millionfor University of MinnesotaMaterials Science andEngineering LabThe University of Minnesota College of

    Science and Engineering will receive a gift of

    $1 million over five years from Minneapolis-

    based Valspar Corporation, provided

    through the Valspar Foundation. This gift

    will be used to provide high-tech equipment

    for the Universitys new undergraduate lab-

    oratory, an essential component of moderneducation and research in materials science.

    The new Valspar Materials Science

    and Engineering Lab will be located in

    the Gore Annex of Amundson Hall at the

    Department of Chemical Engineering and

    Materials Science. Construction will be

    completed in summer this year and stu-dents will begin benefitting from the new

    lab when classes begin in fall, with full

    completion in early 2015. The lab will

    include testing equipment that character-

    izes the mechanical performance of mate-

    rials, electron microscopes that image at

    the nanoscale, and other equipment that

    can measure magnetic, electrical and op-

    tical properties.

    This gift from Valspar allows us

    to grow our undergraduate materials

    science and engineering program andoutfit the new lab with state-of-the-art

    equipment that is second to none, said

    Frank Bates, head of the Universitys

    Department of Chemical Engineering

    and Materials Science. We are thankful

    for Valspars support and forward-look-

    ing mission to help us build one of the

    best materials science and engineering

    programs in the country.

    Valspars shared mission to develop

    world-class materials science and prod-

    ucts, along with proximity of researchlaboratories were primary factors in the

    companys decision to award the gift.

    The gift announcement comes as Valspar

    completes a major expansion of its

    Minneapolis R&D facility. With comple-

    tion scheduled for this spring, the Valspar

    Applied Science and Technology Center

    will enable the current campus to accom-

    modate up to 135 additional researchers

    and technologists.

    The alliance of Valspar with the

    University of Minnesota is clearly astrong match with our strategy for

    science and innovation leadership in

    the coatings industry, said Cynthia

    Arnold, Valspars senior vice president

    and chief technology officer. Valspar

    will benefit from the Universitys out-

    standing interdisciplinary program for

    materials science, a specific coatings

    program, and proximity to one of our

    major research laboratories.

    The University of Minnesotas mate-

    rials science and engineering programhas seen tremendous growth in demand

    as a wide range of companies, from oil

    companies to computer chip manufac-

    turers, to medical device companies,

    begin recognizing this emerging field as

    critical to their success, Bates said. In

    just the last few decades the number ofmaterials science and engineering stu-

    dents at the University of Minnesota

    has increased four-fold.

    The University grew the materials

    science and engineering program very

    purposefully with world-class faculty,

    quality graduate programs, and now a

    robust undergraduate program, Bates

    said. This new lab will allow us to deliv-

    er on our promise of excellence and put

    Minnesota at the forefront in materials

    science and engineering.

    Axaltas Commitmentto Veterans Earns it theMichigan Values Veterans(MV2) CertificationAxalta Coating Systems Mount Clemens

    facility was presented with the MV2

    certification at the Michigan Values

    Veterans conference presented by TMG,

    Inc. in Troy, Michigan. The certification

    is for Axaltas pledge to hire and retain

    U.S. veterans.We are very excited to be one of

    the first companies involved with the

    Michigan Values Vets Initiative, said

    Virginia Gronley, Axalta Learning and

    Development Consultant. As one of

    Mount Clemens largest employers, we

    believe in attracting, hiring and retaining

    the best talent out there. And with the

    discipline and focus that many of our vet-

    erans have, its a great talent pool for us.

    PPG Video FeaturesDURANAR GR, CORAFLONGR Graffiti-Resistant ClearCoatPPG Industries industrial coatings busi-

    ness has produced a new video introduc-

    ing DURANAR GR (graffiti-resistant) and

    CORAFLON GR factory-applied clear

    coats. When combined with DURAPREP

    Prep 400 field-applied graffiti remover by

    PPG, the coatings create what is believed

    to be the only graffiti-resistant architec-

    tural coating system sold and tested bythe same company.

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    Visit our booth 1751

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    Paint

    The four-minute video,

    posted at www.ppgideascapes.

    com, describes how metal pan-

    els with factory-applied Duranar

    GR or Coraflon GR clear coats provide

    a graffiti-resistant barrier protecting thepigmented color layer of the panel, then

    demonstrates how Duraprep Prep 400

    graffiti remover restores such panels to

    their original luster.

    When field-applied to Duranar GR

    or Coraflon GR coatings, Duraprep

    Prep 400 graffiti remover can eradicate

    spray paint, pen and marker ink, lip-

    stick, scuff marks, tape residue, bugs,

    tar and other substances that mar the

    appearance of commercial buildings,

    according to the company.PPG developed Duranar GR and

    Coraflon GR clear coats to help U.S.

    building owners combat vandalism by

    graffiti, a problem that costs an estimated

    $25 billion per year. They are made with

    the same resin technologies as standard

    Duranar and Coraflon coatings, and they

    offer the same performance warranties.

    Duranar GR coatings are available in

    low and medium glosses; Coraflon GR

    coatings are for high-gloss applications.

    RCMA AnnouncesPresentation Topics for2014 International RoofCoatings ConferenceThe Roof Coatings Manufacturers

    Association (RCMA), in partnership with

    nine industry organizations, will host the

    International Roof Coatings Conference

    (IRCC) July 14-17, 2014, in Baltimore,

    Maryland at the Royal Sonesta Harbor

    Court Hotel.

    The 2014 IRCC will include the follow-ing timely topics: Dr. Karma Sawyer of the

    United States Department of Energy will

    present The Building Envelope Emerging

    Technologies Portfolio in DOEs Building

    Technologies Office; Alice Kennedy of

    the Baltimore Office of Sustainability

    will present Advancing Installation

    of Reflective Roofing Systems through

    Community-Based Social Marketing

    and the Baltimore Energy Challenge

    and Dr. James L. Hoff of the Center for

    Environmental Innovation in Roofing willpresent Introducing the RoofPoint Energy

    and Carbon Calculator: Measuring the

    Energy and Environmental Contributions

    of Roofing Systems

    Discounted early bird registration

    opens on Monday, April 7, 2014 and will

    run through May 19. Please contact RCMALaura Dwulet at ldwulet@kellencompany.

    com to be added to the mailing list for con-

    ference and registration updates.

    PPG to Acquire High-heat-Resistant Coatings SupplierPPG Industries has reached a defini-

    tive agreement to acquire substantially

    all of the assets of Hi-Temp Coatings

    Technology Co., Inc., a privately-owned

    supplier of high-temperature-resistant and

    insulative coatings, based in Boxborough,Massachusetts. The transaction is expect-

    ed to close in the first quarter, subject to

    customary closing conditions. Financial

    terms were not disclosed.

    Hi-Temp is a global supplier of coat-

    ings that withstand extreme temperatures

    to protect both carbon steel and stainless

    steel substrates. The companys coatings

    are used widely in refineries, petrochemi-

    cal plants, pulp and paper mills, and pow-

    er plants. Hi-Temps products, including

    HI-TEMP 1027, the industry-leadingcorrosion under insulation (CUI) coat-

    ing, may also be applied while equipment

    is hot and in operation, reducing facility

    downtime during maintenance.

    PPG looks forward to integrat-

    ing Hi-Temp coatings into our product

    offering, said Tim Knavish, PPG vice

    president, protective and marine coat-

    ings. Hi-Temps unique technologies

    bring multiple growth opportunities

    to PPG, particularly in the petrochemi-

    cal segment. Combining their excellentcorrosion-under-insulation coatings

    portfolio with PPGs legacy portfolio

    enables us to provide additional high-

    quality options to meet more of our

    customers coatings needs.

    PPG is a world leader in protective

    and marine coatings, with products pro-

    tecting customers energy, infrastructure

    and marine industry assets in some of the

    worlds most demanding conditions and

    environments. Featured lines include the

    AMERCOAT, PITT-CHAR and SIGMACOATINGS brands.

    PPG donates $6,000 toTickets for Kids CharitiesThe PPG Industries Foundation has do-

    nated $6,000 to TICKETS FOR KIDS

    Charities (TFK), a Pittsburgh-based non-

    profit organization that distributes ticketsto arts, cultural, educational, family en-

    tertainment and sporting events through

    social-service agencies nationwide to at-

    risk children and low-income families.

    The grant will help increase TFK offer-

    ings in West Coast communities where

    PPGs aerospace business has operations.

    PPGs donation illustrates its dedi-

    cation to supporting educational expe-

    riences for children in its communities,

    and it enables us to increase support for

    children in western U.S. markets, saidRosemary Mendel, executive director,

    Tickets for Kids Charities. TFK is dedi-

    cated to enriching the lives of children by

    giving them access they may not other-

    wise have to events and activities that can

    provide them with inspiration and ideas.

    TFK currently administers com-

    munity outreach and ticket exchange

    programs for sports teams, Cirque du

    Soleil, Ringling Bros. and Barnum &

    Bailey Circus and hundreds of other

    cultural and entertainment entitiesacross the country. The organization

    distributes tickets through more than

    2,800 social-service agency partners na-

    tionwide to thousands of children and

    their families each year. Since its incep-

    tion in 1994, TFK has served more than

    1.6 million individuals.

    As a company dedicated to innova-

    tion, PPG strongly supports programs

    that help enrich childrens lives by offer-

    ing them unique experiences that stimu-

    late creative thought and encouragecritical thinking, said Sue Sloan, execu-

    tive director, PPG Industries Foundation.

    PPG is pleased to help Tickets for Kids

    Charities include children from our aero-

    space-facility communities in a variety of

    events that expose them to new activities,

    accomplishments, culture and ideas.

    The PPG Industries Foundation dem-

    onstrates the values of PPG Industries by

    enhancing the quality of life in communi-

    ties where the company has a presence.

    For more information, visitwww.ppg-foundation.com.CW

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    Patents

    U.S. 8,545,615 B2

    Seawax Marine Coatings has obtained a

    patent for a formulation of an antifoul-

    ing coating for application to submerged

    substrates comprised of at least 30 per-

    cent by weight of water, relative to the to-

    tal weight of the formulation, at least 10

    percent by weight of dry extract, relative

    to the total weight of the formulation, of

    a water repellent which is a mixture of

    a silicone resin, a polyurethane resin and

    an acrylic-styrene copolymer resin, and atleast 5 percent by weight of dry extract,

    relative to the total weight of the formu-

    lation, of an anti-adhesive active agent.

    Japan Companies PatentCoating CompositionUS 8,552,102 B2

    Shionogi & Co., Ltd., Nisshin Kasei Co.,

    Ltd. and Daido Chemical Corp. have re-

    ceived a patent for an aqueous coating

    solution comprised of a copolymer con-

    sisting of a partially hydrolyzed polyvinylalcohol having an average polymeriza-

    tion degree of 300 to 500 and a polym-

    erizable vinyl monomer in a weight ratio

    of 6:4 to 9:1, wherein: the polymerizable

    vinyl monomer consists of acrylic acid

    and methyl methacrylate combined in a

    weight ratio of 3:7 to 0.5:9.5 in the co-

    polymer, the weight ratio of the partially

    hydrolyzed polyvinyl alcohol having an

    average polymerization degree of 300

    to 500, the methyl methacrylate and the

    acrylic acid is 60 to 90: 7 to 38: 0.5 to 12,and the partially hydrolyzed polyvinyl al-

    cohol excludes a thiol modified polyvinyl

    alcohol the aqueous coating solution ex-

    cludes any other polyvinyl alcohol.

    Dow Global TechnologiesPatents CoatingU.S. 8,546,477 B2

    Dow Global Technologies has received

    a patent for a process for producing a

    coating composition comprised of the

    steps of providing 10 to 55 percent byweight of an ethylene based copolymer

    composition comprise of an ethylene-ole-

    fin copolymer; providing 5 to 25 percent

    by weight of a propylene polymer com-

    position comprised of a propylene-olefin

    copolymer having a melt flow rate of 0.1

    to 150 g/10 minutes, measured at 230 C

    and 2.16 Kg weight, a melting point in the

    range of from 130 to 180 C and a melt

    strength in the range of 5 cN to 50 cN;providing 15 to 60 percent by weight of

    a chlorinated polyethylene; providing less

    than 40 percent by weight of a filler; pro-

    viding 1 to 20 weight percent by weight

    of an adhesion promoting agent com-

    prised of an acid or acid derivative func-

    tionalized polyolefin; providing 0.1 to 10

    percent by weight of one or more scratch

    mar resistance agents; melt blending the

    ethylene-based copolymer composition,

    the propylene polymer composition, the

    chlorinated olefin polymer composition,the filler, the adhesion promoting agent,

    and the one or more scratch mar resis-

    tance agents; producing the coating.

    Arkema Patents Co-Dispersion AgentU.S. 8,545,617 B2

    Arkema France has been granted a pat-

    ent for a pigment concentrate comprised

    of at least one amine selected from:

    N-(1-methylpropyl)-N-(2-hydroxyethyl)

    amine; N-(1,3-dimethylbutyl)-N-(2-hydroxyethyl)amine; N-(1-ethyl-3-

    methylpentyl )-N-(2-hydroxyethyl)

    amine; N-(3,3,5-trimethylcyclohexyl)-

    N-(2-hydroxyethyl)amine; and N-(4-

    hydroxycyclohexyl)-N-(2-hydroxyethyl)

    amine; a primary dispersant; one or more

    pigments; water; and one or more addi-

    tives or auxiliaries.

    Guardian Industries PatentsTitanium Dioxide CoatingsU.S. 8,545,899 B2

    Guardian Industries Corp. has been

    awarded a patent for a method of form-

    ing an anatase titanium dioxide coating

    having a roughened surface on a sub-

    strate comprised of preparing a TiO2 sol-

    gel composition; adding colloidal silica

    particles to the composition to form a

    combined TiO2 and colloidal silica sol-

    gel composition, wherein the colloidal

    silica particles have an average particlesize of 70 nm to 100 nm; coating the sub-

    strate with the combined sol-gel composi-

    tion; and heating the coated substrate at

    a temp. from 550 C to 650 C to form

    a surface roughened anatase titanium di-

    oxide coating; wherein the surface rough-

    ened TiO2 coating has a mean square

    roughness from 8 nm to 12 nm; and the

    combined TiO2 and colloidal silica sol-

    gel composition comprises colloidal silica

    in an amount less than or equal to 20 per-

    cent weight relative to a total weight ofthe sol-gel composition. CW

    Aqueous Antifouling Coatings

    Reactive Surfaces Expands Patent Protection in the Middle Eastfor Self-Decontaminating Adhesives and Sealants

    Reactive Surfaces has been granted an Israeli patent covering adhesives functional-

    ized with enzymatic additives. The adhesives are capable of detoxifying organophos-

    phorus nerve weapons and pesticides. It has also been granted an Israeli patent

    covering sealants that are functionalized with its OPDtox additives resulting in rapid

    nerve weapon detoxification from contaminated vehicles, buildings, and electronics

    used by warfighters. A significant issue in military decontamination arises as a result of

    being unable to prevent the creep of nerve agents through joints, channels, windows

    and glass coverings on electronics. See, http://www.coatingsworld.com/issues/0713/view_features/wmdtox-coatings-self-decontamination-becomes-a-reality/

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    MarketReports

    Acrylic resins, manufactured by the po-

    lymerization of acrylates or methacry-

    lates, find use in several applications

    ranging from paints and coatings to au-

    tomotive and construction. Demand for

    acrylic resins is dependent on the health

    of the economy and dynamics in various

    end-use and downstream markets such

    as paints and coatings, textiles, paper

    and adhesives in addition to detergents,

    personal care products, superabsorbent

    polymers, and wastewater treatmentchemicals, among others. In the coming

    years, global acrylic resins market is ex-

    pected to register steady growth driven

    by recovering economic climate, and in-

    creasing demand from end-use industries

    such as construction, electronics and au-

    tomotive sectors. Despite the opportuni-

    ties for growth, the market will witness

    challenges manifested in the form of ris-

    ing cost of raw materials, and increasing-

    ly stringent environmental regulations.

    In the paints industry, for instance, thestrong shift towards low-odor and low-

    VOC paints is exerting increased pres-

    sure on manufacturers to innovate and

    manufacture nontoxic, environmentally

    friendly acrylic resins.

    The research report titled Acrylic

    Resins: A Global Strategic Business

    Report announced by Global Industry

    Analysts Inc., provides a comprehensive

    review of market trends, issues, drivers,

    mergers, acquisitions and other strate-

    gic industry activities of major playersworldwide. The report provides mar-

    ket estimates and projections for all

    major geographic markets such as the

    US, Canada, Japan, Europe (France,

    Germany, Italy, UK, Spain, Russia and

    Rest of Europe), Asia-Pacific (China,

    India, South Korea and Rest of Asia-

    Pacific), Latin America (Mexico and

    Rest of Latin America) and Rest of

    World. Product segments analyzed in-

    clude Acrylates and Methacrylates. End-

    use segments analyzed include Paints &Coatings, Paper & Paperboard, Plastics,

    Adhesives, Construction, Textiles &

    Fibers and Others.

    As stated by the new market re-

    search report on Acrylic Resins, Asia-

    Pacific represents the largest and the

    fastest growing market, worldwide.

    Consumption is expected to be strong

    across Southeast Asia due to increasing

    demand for acrylic resins in automotive

    and construction sectors, and in manu-

    facturing LCD TVs. Countries such as,

    India, China, Indonesia, and Thailand,are expected to provide maximum

    growth opportunities for manufacturers.

    Chinas burgeoning population, rising

    disposable income and steady economic

    growth will continue stimulating de-

    mand for acrylates in major sectors in-

    cluding textile, paint, leather, chemical

    fiber, and adhesives. The United States,

    Canada, Japan, and Europe are expected

    to record relatively lower growth due to

    maturity of various end-use markets, ris-

    ing raw material prices and legislation ofstringent environment regulations.

    Acrylic monomers such as acrylates

    and methacrylates are primarily used

    as the base resin for coating systems.

    Methacrylates represents the largest

    product market. Methacrylates are used

    to impart specialized properties such

    as flexibility, hardness, color stability,

    and weatherability to the end-product.

    Acrylates market is poised to grow at a

    CAGR of 4.8 percent over the analysis

    period. Paints & Coatings represents thelargest end-use market for acrylic resins,

    while fastest growth is anticipated from

    Paper & Paperboard segment. Of all the

    synthetic resins used in paints and coat-

    ings, vinyl acrylic copolymers and acrylic

    esters are the major resins with primary

    applications in architectural paints. China

    and India supported by robust construc-

    tion activity, and the ensuing increase

    in demand for resins used in paints and

    coatings, will drive growth in the market.

    Major players covered in the reportinclude Air Products and Chemicals Inc.,

    Arkema S.A., Asahi Kasei Corporation,

    BASF SE, DIC Corporation, The Dow

    Chemical Company, Eastman Chemical

    Company, E.I. du Pont de Nemours and

    Company, Evonik Industries AG, Formosa

    Plastics Corp. U.S.A., Henkel AG & Co.

    KGaA, Kaneka Corporation, Kuraray

    Co. Ltd., LG Chem Ltd., Mitsubishi

    Rayon Co. Ltd., Mitsui Chemicals Inc.,

    Momentive, Nippon Shokubai Co. Ltd.,

    Royal DSM N.V., Solvay and Sumitomo

    Chemical Co. Ltd., among others.

    Asia-Pacific Biggest Marketof UV Curable Resins forCoatings and InksAsia-Pacific is the worlds largest and

    fastest-growing market of UV curable

    resins, which consumed more than half of

    the total global demand, and also a ma-

    jor consumer of radiation/energy curable

    products. China and Japan are the key

    consumers of UV curable resins in Asia-

    Pacific, while countries including SouthKorea and Taiwan though have com-

    paratively small consumption levels, are

    crucial countries in terms of production.

    Electronics and industrial coating end-use

    segments are driving the demand for high-

    performance coatings, inks, and adhe-

    sives, which in turn is pushing the demand

    for UV curable resins within the region.

    Intensified efforts of various regulatory

    authorities to promote environment-

    friendly products have led to innovation

    and developments in the industry, mak-ing it a strong hub and the most potential

    growth market for UV curable resins and

    its products. The Indian market, being a

    very price competitive market, has very

    small consumption levels of UV curable

    resins but as per the industry experts, the

    potential of the Indian market can never

    be undervalued, and once the need for

    performance products will catch pace,

    the consumption of UV curable resins

    and its products will grow significantly.

    Coatings - The biggest & fastest grow-ing application segment; and industrial

    Increased Demand from End-Use IndustriesDrives the Global Acrylic Resins Market

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    MarketReports

    coatings - the biggest end-user industry

    UV curable resins are employed for the

    formulation of UV curable coatings, inks,

    adhesives, etc. Coatings manufacturing is

    the biggest as well as the fastest-growing

    application segment of UV curable resins,consuming more than 65.0 percent of the

    total global demand in 2012. Due to the

    green nature of UV curable coatings and

    an extremely less curing time, it is seen

    as an incredibly attractive alternative by

    various end-user industries. Field applied

    coatings and metal coating applications

    (coil, automotive, etc.) are expected to

    be the key growth areas for UV curable

    coatings in the near future. The UV cur-

    able inks market is also growing consid-

    erably on account of strict norms relatedto printing on food packaging. Industrial

    coating is the biggest end-user industry of

    UV curable resins, consuming more than

    35.0 percent of the total global demand

    in 2012. The industrial coating indus-

    try is dominant around the globe unlike

    electronics which is only dominant in

    Asia-Pacific.

    Zepol Reports U.S. Importsin 2013 Were the Highest in

    Six YearsZepol Corp. reports that U.S. vessel im-ports were up 3.7 percent from 2012,

    which totaled more than 18.2 million

    TEUs (twenty-foot container) brought

    into the U.S. last year. U.S. imports in

    2013 started off at a slow start but ended

    with a surge from July through December.

    Annual TEUs havent been this high since

    2007, which is a good sign for a strong

    recession rebound in the U.S. trade indus-

    try, Zepol reported. So far in 2014, the

    first three weeks of imports in Januaryare already 5.2 percent higher than the

    same time last year.

    It was a surprise to see 2013 imports

    so high since the beginning of the year was

    relatively stagnant, said U.S. trade ex-

    pert and CEO of Zepol Paul Rasmussen,

    but imports have continued to expand

    during the recent economic recovery and

    factors like a dropping unemployment

    rate and a busy holiday shopping season

    may be positive contributors for U.S. im-

    porters. We expect the increasing trend tocontinue as we move into 2014.

    Ceresana Analyzes GlobalMarket for StyreneIn the recently published study, the mar-

    ket research institute Ceresana com-

    prehensively analyzes and describes the

    development of the global market forstyrene. Styrene is an important product

    in the petrochemical industry and used to

    manufacture a broad range of products.

    The importance of styrene is reflected by

    the revenues generated with this product:

    market value amounted to $41.8 billion

    in 2012.

    Approximately 40 percent of the sty-

    rene consumed worldwide in 2012 were

    processed into polystyrene. Polystyrene is

    used in the manufacturing of food pack-

    aging as well as electrical and electronicdevices. The global economy will contin-

    ue to recover during the next few years

    and thus provide the general framework

    for a moderate increase of demand for

    this type of plastic. The report finds that

    demand for polystyrene will not increase

    as dynamically as demand for other stan-

    dard plastics due to a change in technolo-

    gies and advancing substitution processes.

    Market researchers at Ceresana forecast

    global demand for styrene in the produc-

    tion of polystyrene to rise by, on average,2.3 percent per year.

    The second largest sales market is the

    production of expandable polystyrene

    (EPS), which is used as insulation mate-

    rial in new residential units and the refur-

    bishment of old buildings, among others.

    Styrene based engineering plastics, such

    as acrylonitrile-butadiene-styrene (ABS)

    are used by the automotive and elec-

    tronics industry, while styrene-butadiene

    rubber (SBR) is processed into tires.

    Styrene-butadiene latex (SBL) is utilizedin carpets and paper coatings. Another

    application is the manufacturing of un-

    saturated polyester resins (UPR), which

    are processed into fiberglass suitable for

    automotive bodyworks and naval vessels

    due to its rigidity. According to the analy-

    ses of Ceresana, the production of ABS

    and EPS will provide the largest stimuli

    to growth in the future. Demand in these

    segments is projected to increase by 4.1

    percent and 3.8 percent p.a. until 2020.

    While the ABS industry is still in the ini-tial stages in many emerging countries

    with excellent growth prospects,

    producers of EPS in several in-

    dustrialized countries are able to

    profit from state-subsidies tar-

    geted at increasing energy efficiency. Even

    on saturated markets, this can providegrowth impulses.

    In the end, consumption of styrene de-

    pends on the demand of consumers for the

    different styrene based products. Thus,

    emerging countries exhibiting strong eco-

    nomic growth and a rising income offer

    a considerable potential. Conditions as

    propitious as these attract investment in

    the expansion of the downstream sty-

    rene industry. On the long term, this will

    lead to an establishing of an ever larger

    part of the value creation chain in thesecountries. As result, demand for styrene

    in some countries will rise significantly.

    An example for a development of this

    kind is China. In the past eight years, de-

    mand for styrene in this country rose by

    9.6 percent per year. China is the world-

    wide largest sales market, accounting for

    31.5 percent of market shares in 2012.

    The U.S. followed at a considerable dis-

    tance, after demand for styrene fell by, on

    average, 1.9 percent p.a. since 2004.

    Global production of styrene is in-creasingly relocating to emerging coun-

    tries, while developed industrialized

    regions reduced capacities considerably

    in the last few years, especially Western

    Europe and the U.S. This shift was trig-

    gered by a previous excessive increase

    of production capacity at a time when

    demand for styrene rose at less dynamic

    rates or even declined in the aftermath

    of the global economic crisis. An effect

    of this process was the decline of glob-

    al capacity utilization to 75 percent in2009. While production capacities were

    relocated, degree of global capacity uti-

    lization rose again. This development is

    likely to continue; we forecast the highest

    relative increase of styrene production

    until 2020 to occur in South America

    and the Middle East. The production ca-

    pacity in these countries with extensive

    crude oil resources will increase to 4.8

    million tons in 2020. Ceresana expects

    output in South America to increase by,

    on average, 13.4 percent p.a. during thenext eight years.CW

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    New

    Products

    PPG Architectural Finishes, Inc. has

    launched a reformulated, Manor Hall in-

    terior super premium latex paint. Manor

    Hall is resistant to household stains

    through the combination of resin and

    proprietary formulation.

    These 100 percent acrylic latex paints

    have an outstanding adhesion and cover-

    age, offering a burnish and mildew resis-

    tant coating and providing the durability

    for use in high humidity and high traffic

    areas, according to the company. A rich,smooth film provides a beautiful finish

    with the products outstanding hiding

    aided by excellent flow and leveling. The

    product is recommended for the follow-

    ing substrates: concrete/masonry block,

    ferrous metal, gypsum wallboard-dry-

    wall, plaster and wood.

    Dunn-Edwards IntroducesNew Aquafall PaintDunn-Edwards has introduced a new and

    improved version of its Aquafall Flat inte-rior dry fall paint. Aquafall Flat is ideal for

    commercial warehouses, factories, retail

    outlets, hangars, parking structures and

    other facilities where overspray cannot be

    tolerated. Aquafall Flat exhibits very good

    adhesion to galvanized heating ducts, foil-

    wrapped ducts, steel girders, masonry and

    wood, according to the company. In addi-

    tion to its excellent adhesion properties,

    this premium product also provides for

    easy clean-up. Aquafall Flat is eco-friendly,

    ethylene glycol (EG)-free and producedin the worlds only LEED Gold-certified

    paint manufacturing plant.

    Carbotherm 551 EpoxyInsulative CoatingCarboline Company has released

    Carbotherm 551, an advanced next gener-

    ation insulative coating. This water-based

    epoxy insulative coating has multiple

    uses from protecting workers from burns

    on hot surfaces to thermal insulation. It

    dramatically reduces the effects of so-lar radiation on operating vessels and

    storage tanks and reduces heat built up

    which can otherwise result in evaporative

    emissions from storage tanks containing

    hydrocarbon or other cargoes, according

    to the company.

    Carbotherm 551 can provide up to 60

    percent energy efficiency when applied at

    4-6 mm. In a single coat, it can protect

    against heat caused by solar radiation

    for pressure vessels, hydrocarbon storage

    tanks and LP tanks. Owners can reduce

    their solvent (carbon) emissions on storagetanks by keeping skin temperatures cooler.

    Dependables Newest PatchProduct, SKIMCRETE CPDependable, LLC recently added to its line

    of manufactured products. Skimcrete CP is

    a high performance repair mortar. With its

    ability to withstand extreme temperatures

    Skimcrete CP is great for use outdoors. It is

    an ideal product for fast track projects and

    is open to standard traffic within 4 hours of

    application. Skimcrete CP can be used onvertical repairs, sidewalks, ramps and other

    heavy industrial repairs. Skimcrete CP is a

    fly ash product that can be applied as thin

    as and is packaged in a 55 lb. double

    wall bag.

    Master Bond IntroducesMasterSil 705TCMaster Bond MasterSil 705TC features

    a paste consistency that doesnt require

    mixing. This single component system

    sets up in 7 minutes and has a non-corro-sive cure at room temperature when ex-

    posed to atmospheric humidity. Suitable

    for a variety of bonding, sealing and coat-

    ing applications, MasterSil 705TC deliv-

    ers thermal conductivity and retains its

    electrical insulation properties.

    This system can also withstand tem-

    peratures ranging from -60 F to 400 F.

    It adheres well to metals, composites and

    many plastics. As a silicone based system,

    MasterSil 705TC is also flexible and of-

    fers a degree of reworkablity and has ashelf life of 6 months.

    UGL Launches Two NewProductsUnited Gilsonite Laboratories (UGL)

    new DRYLOK Concrete Toner is de-

    signed as a concrete tone coat to even

    out discolorations, stains and blotches.

    DRYLOK Concrete Toner penetrates at

    an even ratio, eliminating uneven col-

    or that only a professional can make

    desirable, according to the company.

    With DRYLOK Concrete Toner, users

    can enhance faded concrete with alittle color without hiding the concrete

    texture or stamping.

    Stamped or other type of decorative

    concrete surfaces such as driveways, pa-

    tios, pool decks and other architectural

    surfaces can get back their vigor with

    DRYLOK Concrete Toner.

    Also new from UGL, is DRYLOK

    Clear Masonry

    Waterproofer (pat-

    ent pending), an

    alternative coatingto traditional pig-

    mented waterproof-

    ing systems. It can

    be used for water-

    proofing new and

    existing construc-

    tion made of mason-

    ry block, pre-cast,

    poured walls, inte-

    rior and exterior,

    and decorative ele-

    ments, such as splitfaced block, stone,

    brick and stucco.

    DRYLOK Clear Masonry Waterproofer

    can also be applied on floors, an applica-

    tion that traditional waterproofers were

    unable to accomplish.

    DRYLOK Clear Masonry

    Waterproofer holds back water under

    pressure. When used on floors, it will stop

    water from coming up through the hori-

    zontal masonry and can be used prior to

    applying adhesive and flooring materialsuch as carpet, tile and hardwoods. CW

    PPG Architectural CoatingsLaunches Manor Hall Interior Paint

    http://coatingsworld.texterity.com/coatingsworld/february_2014/TrackLink.action?pageName=22&exitLink=http%3A%2F%2Fwww.coatingsworld.comhttp://coatingsworld.texterity.com/coatingsworld/february_2014/TrackLink.action?pageName=22&exitLink=http%3A%2F%2Fwww.coatingsworld.com
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    23/84February 2014 www.coatingsworld.com Coatings World | 23

    International Coatings SceneLatin America

    by Charles W. Thurston

    Latin America Correspondent

    [email protected]

    Costa Ricas largest paint and coatings man-

    ufacturers